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Here’s to thinking you can #READYSETFORD

"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.

When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2

"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.

When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2

"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.

When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2

"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.

When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2

"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.

When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2

From the ponds to the trails.

Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.

We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.

From the ponds to the trails.

Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.

We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.

From the ponds to the trails.

Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.

We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.

From the ponds to the trails.

Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.

We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.

When it mattered most, Ford was there. We’re celebrating mothers like, Christie E. who gave birth in the back of an ambulance.

When it mattered most, Ford was there. We’re celebrating mothers like, Christie E. who gave birth in the back of an ambulance.

When it mattered most, Ford was there. We’re celebrating mothers like, Christie E. who gave birth in the back of an ambulance.

When it mattered most, Ford was there. We’re celebrating mothers like, Christie E. who gave birth in the back of an ambulance.

Every year thousands of babies are born en route to the hospital and when every second counts, Americans count on Ford.

Everything Ford and @Carhartt stand for. Now in one truck. The 2027 Super Duty Carhartt.

Created in collaboration with @settlemiers.jackets, @cadecunn1ngham’s story is all in the stitching.

The “C” on the right sleeve is filled with names of family members, the two stars in the middle represent his All-Star appearances and the #2 on his left sleeve nods to his Pistons jersey number.

On the front, “Detroit Wasn’t Built in a Day” and the Pegasus symbolize the gritty, never-quit mindset that defines Cade and the rise of the Motor City.

“Bronco's meant to be out in the most rugged conditions. And this Bronco is opening new opportunities for our department. That thing can get anywhere.”

- Fire Captain Andrew Freeborn of Kern County, CA.

“You're either freezing cold or you're the hottest you've ever been in your life. But there’s some of us who like hard work. We like to get dirty. We want the absolute most difficult assignment.”

Andrew and @kern_county_fire conduct hundreds of search and rescue missions every year.

Ford is proud to be the first choice for first responders nationwide, and to support Search and Rescue organizations like Kern County Fire Department through Ford Bronco’s “Answer The Call” grant program.

“Bronco's meant to be out in the most rugged conditions. And this Bronco is opening new opportunities for our department. That thing can get anywhere.”

- Fire Captain Andrew Freeborn of Kern County, CA.

“You're either freezing cold or you're the hottest you've ever been in your life. But there’s some of us who like hard work. We like to get dirty. We want the absolute most difficult assignment.”

Andrew and @kern_county_fire conduct hundreds of search and rescue missions every year.

Ford is proud to be the first choice for first responders nationwide, and to support Search and Rescue organizations like Kern County Fire Department through Ford Bronco’s “Answer The Call” grant program.

“Bronco's meant to be out in the most rugged conditions. And this Bronco is opening new opportunities for our department. That thing can get anywhere.”

- Fire Captain Andrew Freeborn of Kern County, CA.

“You're either freezing cold or you're the hottest you've ever been in your life. But there’s some of us who like hard work. We like to get dirty. We want the absolute most difficult assignment.”

Andrew and @kern_county_fire conduct hundreds of search and rescue missions every year.

Ford is proud to be the first choice for first responders nationwide, and to support Search and Rescue organizations like Kern County Fire Department through Ford Bronco’s “Answer The Call” grant program.

“Bronco's meant to be out in the most rugged conditions. And this Bronco is opening new opportunities for our department. That thing can get anywhere.”

- Fire Captain Andrew Freeborn of Kern County, CA.

“You're either freezing cold or you're the hottest you've ever been in your life. But there’s some of us who like hard work. We like to get dirty. We want the absolute most difficult assignment.”

Andrew and @kern_county_fire conduct hundreds of search and rescue missions every year.

Ford is proud to be the first choice for first responders nationwide, and to support Search and Rescue organizations like Kern County Fire Department through Ford Bronco’s “Answer The Call” grant program.

“Bronco's meant to be out in the most rugged conditions. And this Bronco is opening new opportunities for our department. That thing can get anywhere.”

- Fire Captain Andrew Freeborn of Kern County, CA.

“You're either freezing cold or you're the hottest you've ever been in your life. But there’s some of us who like hard work. We like to get dirty. We want the absolute most difficult assignment.”

Andrew and @kern_county_fire conduct hundreds of search and rescue missions every year.

Ford is proud to be the first choice for first responders nationwide, and to support Search and Rescue organizations like Kern County Fire Department through Ford Bronco’s “Answer The Call” grant program.

“Bronco's meant to be out in the most rugged conditions. And this Bronco is opening new opportunities for our department. That thing can get anywhere.”

- Fire Captain Andrew Freeborn of Kern County, CA.

“You're either freezing cold or you're the hottest you've ever been in your life. But there’s some of us who like hard work. We like to get dirty. We want the absolute most difficult assignment.”

Andrew and @kern_county_fire conduct hundreds of search and rescue missions every year.

Ford is proud to be the first choice for first responders nationwide, and to support Search and Rescue organizations like Kern County Fire Department through Ford Bronco’s “Answer The Call” grant program.

The mountains don’t give you anything for free.

The Ford Expedition Tremor handled the 19,357-foot ascent through rough terrain and thin air so a group of runners could conquer the World’s Highest Marathon.

The desert has a way of revealing character. For racing legend and Ford Ambassador Daniel Ricciardo – aka the Honey Badger – it revealed laughter, powerslides, and a childlike joy for off-road thrill.

From the top of the corkscrew to the top of the podium and everywhere in between, Laguna you've been good to us 💙 #AmericasRaceTeam

That was truly an “OMG” Pirelli Hot Lap!
Are we right @jimmyfallon? 😜
#Pirelli #MiamiGP