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This Christmas, gift wrap with purpose.

WAPping Paper isn’t your average festive print. Inspired by Cardi B’s WAP – because if she can celebrate it, we can protect it – this graphic wrapping paper features signs and symptoms of vulval cancer.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms to look out for.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Vulvar cancer is a rare but life-threatening condition, but cultural taboos and stigma often mean it goes unnoticed until it’s too late. That stops now.

WAPping Paper is our way of making noise. It’s an X-rated Xmas paper with a life-saving message.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms to look out for.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

1 in 5 women with vulval cancer won’t survive 5 years after diagnosis. It is a cancer that is often overlooked. Forgotten.

That’s why we created WAPping Paper – an X-rated Xmas paper that teaches you to learn the signs of gyno cancer while you gift wrap.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms to look out for.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Say hello to WAPping Paper! Every gift wrapped starts a conversation. Every purchase supports women with gyno conditions.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Say hello to WAPping Paper! Every gift wrapped starts a conversation. Every purchase supports women with gyno conditions.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Say hello to WAPping Paper! Every gift wrapped starts a conversation. Every purchase supports women with gyno conditions.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Say hello to WAPping Paper! Every gift wrapped starts a conversation. Every purchase supports women with gyno conditions.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Say hello to WAPping Paper! Every gift wrapped starts a conversation. Every purchase supports women with gyno conditions.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

WAPping Paper – an ode to female genitalia inspired by Cardi B’s WAP – features graphic designs that warn of gyno cancer signs and symptoms. Learn the signs with an X-rated Xmas paper.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #Fold7 #VulvalCancerAwarenes

WAPping Paper – an ode to female genitalia inspired by Cardi B’s WAP – features graphic designs that warn of gyno cancer signs and symptoms. Learn the signs with an X-rated Xmas paper.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #Fold7 #VulvalCancerAwarenes

WAPping Paper – an ode to female genitalia inspired by Cardi B’s WAP – features graphic designs that warn of gyno cancer signs and symptoms. Learn the signs with an X-rated Xmas paper.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #Fold7 #VulvalCancerAwarenes

WAPping Paper – an ode to female genitalia inspired by Cardi B’s WAP – features graphic designs that warn of gyno cancer signs and symptoms. Learn the signs with an X-rated Xmas paper.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #Fold7 #VulvalCancerAwarenes

WAPping Paper – an ode to female genitalia inspired by Cardi B’s WAP – features graphic designs that warn of gyno cancer signs and symptoms. Learn the signs with an X-rated Xmas paper.

Made in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #Fold7 #VulvalCancerAwarenes

Introducing WAPping Paper – inspired by Cardi B’s smash hit ‘WAP’. We’ve made a Christmas wrapping paper that does more than just look good.

Working in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Introducing WAPping Paper – inspired by Cardi B’s smash hit ‘WAP’. We’ve made a Christmas wrapping paper that does more than just look good.

Working in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Introducing WAPping Paper – inspired by Cardi B’s smash hit ‘WAP’. We’ve made a Christmas wrapping paper that does more than just look good.

Working in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Introducing WAPping Paper – inspired by Cardi B’s smash hit ‘WAP’. We’ve made a Christmas wrapping paper that does more than just look good.

Working in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

Introducing WAPping Paper – inspired by Cardi B’s smash hit ‘WAP’. We’ve made a Christmas wrapping paper that does more than just look good.

Working in partnership with @theangryuterusclub we’re here to normalise checking bits as much as checking tits by highlighting the signs and symptoms of vulval cancer.

WAPping Paper is available to buy at theangryuterusclub.com with proceeds going towards supporting women with gyno conditions.

@phillybaines @dillyrious @painsdownthere

Illustration by @zzoemape

#WAPpingPaper #VulvalCancerAwareness #Fold7

We’ve got some big news… we’re officially a @bcorpuk! 🎉

That little logo now sits proudly next to our name, but more importantly, it means the way we work has been recognised as making a positive impact – on people, on the planet, and on the industry we love.

It’s been a long road (the B Corp process is no joke), but it’s pushed us to be better and bolder in how we do business. And we’re just getting started.

Massive shoutout to the whole team for making this happen. Here’s to building work that makes a difference and keeps the creativity flowing.

We are incredibly proud to share that we have been appointed to the @bmw Group agency roster 🚘

As part of the roster, we’ll be collaborating with @mini’s agencies on specific briefs and projects, as well as the BMW Group more widely.

We can’t wait to start work on this one! As our founder & CCO Ryan Newey said, “For Fold7, this partnership is more than business; it’s a chance to bring together our 30 years of experience building global brands with a genuine love and passion for cars.”

Thank you so much to the teams at MINI and BMW for the opportunity!

The cats out of the bag - or should we say hat?

Buzzing to welcome @literacy_trust to the Fold!

We’ll be the creative and strategy lead on the new “National Year of Reading” UK-wide campaign for 2026 - aimed at tackling the decline in reading and reading enjoyment.

Keep your eyes pealed for a teaser of the campaign soon 👀

Buzzing to welcome @sauce_shop into the Fold!

We've been appointed as their creative and strategic partner to help take the brand to the next level.

Excited to get started supporting them on their mission to bring better sauces to the nation.

Keep your eyes peeled for saucy things coming soon 👀

Romantasy meets the laundry run 🩷🧺

Another world-collision for our friends at @audible and this time, fantasy and the everyday go head to head.

Expertly directed by @adamnberg via the brilliant @smugglersite

Part of an epic new global campaign dreamt up and delivered by the dream team at Fold7
🧡

We hope it makes your hearts race and your imaginations soar ✨

KVs by the wonderful @charlie__chops @division.film

Romantasy meets the laundry run 🩷🧺

Another world-collision for our friends at @audible and this time, fantasy and the everyday go head to head.

Expertly directed by @adamnberg via the brilliant @smugglersite

Part of an epic new global campaign dreamt up and delivered by the dream team at Fold7
🧡

We hope it makes your hearts race and your imaginations soar ✨

KVs by the wonderful @charlie__chops @division.film

Romantasy meets the laundry run 🩷🧺

Another world-collision for our friends at @audible and this time, fantasy and the everyday go head to head.

Expertly directed by @adamnberg via the brilliant @smugglersite

Part of an epic new global campaign dreamt up and delivered by the dream team at Fold7
🧡

We hope it makes your hearts race and your imaginations soar ✨

KVs by the wonderful @charlie__chops @division.film

Romantasy meets the laundry run 🩷🧺

Another world-collision for our friends at @audible and this time, fantasy and the everyday go head to head.

Expertly directed by @adamnberg via the brilliant @smugglersite

Part of an epic new global campaign dreamt up and delivered by the dream team at Fold7
🧡

We hope it makes your hearts race and your imaginations soar ✨

KVs by the wonderful @charlie__chops @division.film

Our latest campaign took over the capital 👀

We tapped into @getyourguide's unbeatable local knowledge with a cheeky parralels to iconic London experiences.

From baking in New York to tea ceremonies in Kyoto, we positioned Get Your Guide as the go-to for authentic travel memories.

Our latest campaign took over the capital 👀

We tapped into @getyourguide's unbeatable local knowledge with a cheeky parralels to iconic London experiences.

From baking in New York to tea ceremonies in Kyoto, we positioned Get Your Guide as the go-to for authentic travel memories.

Our latest campaign took over the capital 👀

We tapped into @getyourguide's unbeatable local knowledge with a cheeky parralels to iconic London experiences.

From baking in New York to tea ceremonies in Kyoto, we positioned Get Your Guide as the go-to for authentic travel memories.

Our latest campaign took over the capital 👀

We tapped into @getyourguide's unbeatable local knowledge with a cheeky parralels to iconic London experiences.

From baking in New York to tea ceremonies in Kyoto, we positioned Get Your Guide as the go-to for authentic travel memories.

Our latest campaign took over the capital 👀

We tapped into @getyourguide's unbeatable local knowledge with a cheeky parralels to iconic London experiences.

From baking in New York to tea ceremonies in Kyoto, we positioned Get Your Guide as the go-to for authentic travel memories.