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Things feel like they’re changing really fast right now. Maybe that’s just us getting older. But while everything keeps racing toward faster, automated, AI-generated everything, we’ve found that the brands people actually connect with are still grounded in what’s unmistakably human. Something your Claude model can’t make for you.

Taste. Emotion. Context. Tactile art. A weird instinct that turns out to be right. The ability to notice what other people miss. Those are the things that allow us to create brands that feel magnetic — building identities that resonate deeply, attract the right people, and evolve over time alongside the people behind them. From naming and identity to packaging and digital experiences, every decision is made to create real connection with your very human audience. So… email us. Let’s chat and make something great together.

Things feel like they’re changing really fast right now. Maybe that’s just us getting older. But while everything keeps racing toward faster, automated, AI-generated everything, we’ve found that the brands people actually connect with are still grounded in what’s unmistakably human. Something your Claude model can’t make for you.

Taste. Emotion. Context. Tactile art. A weird instinct that turns out to be right. The ability to notice what other people miss. Those are the things that allow us to create brands that feel magnetic — building identities that resonate deeply, attract the right people, and evolve over time alongside the people behind them. From naming and identity to packaging and digital experiences, every decision is made to create real connection with your very human audience. So… email us. Let’s chat and make something great together.

Things feel like they’re changing really fast right now. Maybe that’s just us getting older. But while everything keeps racing toward faster, automated, AI-generated everything, we’ve found that the brands people actually connect with are still grounded in what’s unmistakably human. Something your Claude model can’t make for you.

Taste. Emotion. Context. Tactile art. A weird instinct that turns out to be right. The ability to notice what other people miss. Those are the things that allow us to create brands that feel magnetic — building identities that resonate deeply, attract the right people, and evolve over time alongside the people behind them. From naming and identity to packaging and digital experiences, every decision is made to create real connection with your very human audience. So… email us. Let’s chat and make something great together.

Things feel like they’re changing really fast right now. Maybe that’s just us getting older. But while everything keeps racing toward faster, automated, AI-generated everything, we’ve found that the brands people actually connect with are still grounded in what’s unmistakably human. Something your Claude model can’t make for you.

Taste. Emotion. Context. Tactile art. A weird instinct that turns out to be right. The ability to notice what other people miss. Those are the things that allow us to create brands that feel magnetic — building identities that resonate deeply, attract the right people, and evolve over time alongside the people behind them. From naming and identity to packaging and digital experiences, every decision is made to create real connection with your very human audience. So… email us. Let’s chat and make something great together.

Things feel like they’re changing really fast right now. Maybe that’s just us getting older. But while everything keeps racing toward faster, automated, AI-generated everything, we’ve found that the brands people actually connect with are still grounded in what’s unmistakably human. Something your Claude model can’t make for you.

Taste. Emotion. Context. Tactile art. A weird instinct that turns out to be right. The ability to notice what other people miss. Those are the things that allow us to create brands that feel magnetic — building identities that resonate deeply, attract the right people, and evolve over time alongside the people behind them. From naming and identity to packaging and digital experiences, every decision is made to create real connection with your very human audience. So… email us. Let’s chat and make something great together.

Things feel like they’re changing really fast right now. Maybe that’s just us getting older. But while everything keeps racing toward faster, automated, AI-generated everything, we’ve found that the brands people actually connect with are still grounded in what’s unmistakably human. Something your Claude model can’t make for you.

Taste. Emotion. Context. Tactile art. A weird instinct that turns out to be right. The ability to notice what other people miss. Those are the things that allow us to create brands that feel magnetic — building identities that resonate deeply, attract the right people, and evolve over time alongside the people behind them. From naming and identity to packaging and digital experiences, every decision is made to create real connection with your very human audience. So… email us. Let’s chat and make something great together.

Unselected work for interior design firm Studio Outrider. Fellow design professionals know there is always so much beautiful work that never makes the final brand guide, site, or rollout. This script word mark was one of those, and letting it go hurt a little. That St ligature! 🥲

Unselected work for interior design firm Studio Outrider. Fellow design professionals know there is always so much beautiful work that never makes the final brand guide, site, or rollout. This script word mark was one of those, and letting it go hurt a little. That St ligature! 🥲

Unselected work for interior design firm Studio Outrider. Fellow design professionals know there is always so much beautiful work that never makes the final brand guide, site, or rollout. This script word mark was one of those, and letting it go hurt a little. That St ligature! 🥲

Unselected work for interior design firm Studio Outrider. Fellow design professionals know there is always so much beautiful work that never makes the final brand guide, site, or rollout. This script word mark was one of those, and letting it go hurt a little. That St ligature! 🥲

Unselected work for interior design firm Studio Outrider. Fellow design professionals know there is always so much beautiful work that never makes the final brand guide, site, or rollout. This script word mark was one of those, and letting it go hurt a little. That St ligature! 🥲

Late last year, we helped Rolling Hills Hospitality evolve from a simple, dated tree logo into a full brand system built for their next era.

After 20 years in business — and many years of collaboration together — RHH trusted us to reimagine their brand.

One major goal was to differentiate from the cold, faceless feel of traditional developers and lean more into the welcoming nature a hospitality-focused firm should exude. To that end, we hand-drew all 21 of their existing hotels, creating a more personal and ownable expression of their properties. To carry that through, we also created illustrated icons for each of their company values.

Paired with a warm neutral palette, approachable typography, and a succinct Squarespace site, the result is an elevated brand that feels deeply inviting and serves as a launchpad for the next 20 years.

Late last year, we helped Rolling Hills Hospitality evolve from a simple, dated tree logo into a full brand system built for their next era.

After 20 years in business — and many years of collaboration together — RHH trusted us to reimagine their brand.

One major goal was to differentiate from the cold, faceless feel of traditional developers and lean more into the welcoming nature a hospitality-focused firm should exude. To that end, we hand-drew all 21 of their existing hotels, creating a more personal and ownable expression of their properties. To carry that through, we also created illustrated icons for each of their company values.

Paired with a warm neutral palette, approachable typography, and a succinct Squarespace site, the result is an elevated brand that feels deeply inviting and serves as a launchpad for the next 20 years.

Late last year, we helped Rolling Hills Hospitality evolve from a simple, dated tree logo into a full brand system built for their next era.

After 20 years in business — and many years of collaboration together — RHH trusted us to reimagine their brand.

One major goal was to differentiate from the cold, faceless feel of traditional developers and lean more into the welcoming nature a hospitality-focused firm should exude. To that end, we hand-drew all 21 of their existing hotels, creating a more personal and ownable expression of their properties. To carry that through, we also created illustrated icons for each of their company values.

Paired with a warm neutral palette, approachable typography, and a succinct Squarespace site, the result is an elevated brand that feels deeply inviting and serves as a launchpad for the next 20 years.

Late last year, we helped Rolling Hills Hospitality evolve from a simple, dated tree logo into a full brand system built for their next era.

After 20 years in business — and many years of collaboration together — RHH trusted us to reimagine their brand.

One major goal was to differentiate from the cold, faceless feel of traditional developers and lean more into the welcoming nature a hospitality-focused firm should exude. To that end, we hand-drew all 21 of their existing hotels, creating a more personal and ownable expression of their properties. To carry that through, we also created illustrated icons for each of their company values.

Paired with a warm neutral palette, approachable typography, and a succinct Squarespace site, the result is an elevated brand that feels deeply inviting and serves as a launchpad for the next 20 years.

Late last year, we helped Rolling Hills Hospitality evolve from a simple, dated tree logo into a full brand system built for their next era.

After 20 years in business — and many years of collaboration together — RHH trusted us to reimagine their brand.

One major goal was to differentiate from the cold, faceless feel of traditional developers and lean more into the welcoming nature a hospitality-focused firm should exude. To that end, we hand-drew all 21 of their existing hotels, creating a more personal and ownable expression of their properties. To carry that through, we also created illustrated icons for each of their company values.

Paired with a warm neutral palette, approachable typography, and a succinct Squarespace site, the result is an elevated brand that feels deeply inviting and serves as a launchpad for the next 20 years.

UNIFORM — a coffee identity for a garment-district hotel in NYC. Built around the rhythm of utility: pattern lines, sewing materials, workwear silhouettes, and cyanotype prints, handmade by our team using sewing tools and notions. A muted palette and stripped-back typography kept everything grounded in function.

UNIFORM — a coffee identity for a garment-district hotel in NYC. Built around the rhythm of utility: pattern lines, sewing materials, workwear silhouettes, and cyanotype prints, handmade by our team using sewing tools and notions. A muted palette and stripped-back typography kept everything grounded in function.

UNIFORM — a coffee identity for a garment-district hotel in NYC. Built around the rhythm of utility: pattern lines, sewing materials, workwear silhouettes, and cyanotype prints, handmade by our team using sewing tools and notions. A muted palette and stripped-back typography kept everything grounded in function.

UNIFORM — a coffee identity for a garment-district hotel in NYC. Built around the rhythm of utility: pattern lines, sewing materials, workwear silhouettes, and cyanotype prints, handmade by our team using sewing tools and notions. A muted palette and stripped-back typography kept everything grounded in function.

UNIFORM — a coffee identity for a garment-district hotel in NYC. Built around the rhythm of utility: pattern lines, sewing materials, workwear silhouettes, and cyanotype prints, handmade by our team using sewing tools and notions. A muted palette and stripped-back typography kept everything grounded in function.

UNIFORM — a coffee identity for a garment-district hotel in NYC. Built around the rhythm of utility: pattern lines, sewing materials, workwear silhouettes, and cyanotype prints, handmade by our team using sewing tools and notions. A muted palette and stripped-back typography kept everything grounded in function.

In honor of our most famous pal @grillguy appearing as a chopped unc on @fallontonight last night, it felt like the perfect time to share the graphics we made for his new show @hogsanddogsshow — where Kev hops on his Harley and rides across America in search of the best gullet gliders and the good people serving them.

In honor of our most famous pal @grillguy appearing as a chopped unc on @fallontonight last night, it felt like the perfect time to share the graphics we made for his new show @hogsanddogsshow — where Kev hops on his Harley and rides across America in search of the best gullet gliders and the good people serving them.

In honor of our most famous pal @grillguy appearing as a chopped unc on @fallontonight last night, it felt like the perfect time to share the graphics we made for his new show @hogsanddogsshow — where Kev hops on his Harley and rides across America in search of the best gullet gliders and the good people serving them.

In business, top-line growth is treated as an unquestioned good. To many, it’s the metric that signals how hard you’re working and how successful you are or will be. If your company is doing things right, then you should continuously be building bigger teams, getting bigger clients, and seeing crazy revenue growth. Right?

Well, maybe not.

(Link in bio to read more about Edelmade’s thoughts on growth)

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

In our work designing hospitality experiences, understanding a place is everything. While so much of what we do can happen remotely, nothing replaces actually experiencing a landscape in person.

In January we traveled to Southwestern Utah for a recon trip connected to an ongoing hotel project—exploring St. George along with Zion National Park and Snow Canyon State Park. This area is truly remarkable in its natural beauty (especially for us Ohioans!) where the Mojave Desert, Great Basin, and Colorado Plateau converge—rich with the flora, fauna, colors, and textures that define the high desert and help shape how we think about the project.

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Brand refresh & complete packaging overhaul for @kaizenfoodco

Last year, Kaizen gained critical insight into how shoppers navigated the brand and where friction existed in understanding its value. Research showed that shoppers were most motivated by the product’s exceptional nutritional profile: high protein, high fiber, and low carb, but these attributes were previously buried or inconsistently expressed. We established a disciplined information hierarchy that elevates these benefits into clear, repeatable visual signals, enabling instant comprehension at shelf and in digital environments.

This project was an evolution rather than a surface refresh. The objective was twofold: to sharpen and modernize the articulation of Kaizen’s value proposition, and to solve a classic high-growth challenge how to expand a product lineup while strengthening, rather than diluting, brand identity.

We developed the new packaging system - a bold front-of-pack callout system communicates protein, fiber, and net carb values at a glance, transforming nutrition from secondary information into a primary navigational tool. These elements function as both educational cues and brand assets, helping shoppers make faster, more confident decisions. Now, whether it’s pasta, rice, or mac & cheese, every SKU shows up with clarity and confidence.

Thanks to the Kaizen team for their collaboration and trust in us!

All product photography by the talented @maxcophoto

Thank you to our clients, IRL friends, and Instagram pals for the support this year. 2025 was weird (you felt it too?), but we made it through together. As we head into 2026 with a fresh start—and our values bolstered—remember to support small and local, and don’t forget to tell people you love them. We love you. See you next year 👋

A new chapter for Lightborne. With new ownership in early 2025 and 40 years of incredible work behind them, it’s the perfect time to reintroduce the studio to the world. Edelmade partnered with their team on a digital rebrand and new website. Thanks to the Lightborne crew for your partnership, trust, and for bringing the glint to life with your 3D magic.

Spooky season always makes us nostalgic for the Alive & Well brand. Here are a few shots of the signage and collateral created back in 2023 as part of the larger brand development project.

Spooky season always makes us nostalgic for the Alive & Well brand. Here are a few shots of the signage and collateral created back in 2023 as part of the larger brand development project.

Spooky season always makes us nostalgic for the Alive & Well brand. Here are a few shots of the signage and collateral created back in 2023 as part of the larger brand development project.

Spooky season always makes us nostalgic for the Alive & Well brand. Here are a few shots of the signage and collateral created back in 2023 as part of the larger brand development project.

Spooky season always makes us nostalgic for the Alive & Well brand. Here are a few shots of the signage and collateral created back in 2023 as part of the larger brand development project.

Almost six years ago, Doug Gautraud and Ben Nelson—the talented pair behind what is now Semaphore Studio—came to us and said (in true Doug fashion), “We’re interested in giving you money for beautiful shapes. Pour some coffee and let’s get to work.” And so, we did.

Now, six years later, Doug and Ben, along with the team at Oddbeast, have completed an inspiring and thoughtful renovation of their very own historic building on Monmouth Street in Newport, KY. Last Friday evening, they opened it up for friends, family, clients, and collaborators to experience the transformation and celebrate.

To commemorate the occasion, our team partnered with Doug and Ben to create a suite of fun, intentional merch items (and when we say intentional—we mean it: Doug’s mom hand-stitched flag tags onto all 275 t-shirts!). We didn’t even get any photos of the merchandise IRL because it was all so popular it was mostly gone by the time we arrived to the party…!

Congratulations, Doug and Ben. We’re all a little lost at sea, and grateful to have found you in these murky waters.

Almost six years ago, Doug Gautraud and Ben Nelson—the talented pair behind what is now Semaphore Studio—came to us and said (in true Doug fashion), “We’re interested in giving you money for beautiful shapes. Pour some coffee and let’s get to work.” And so, we did.

Now, six years later, Doug and Ben, along with the team at Oddbeast, have completed an inspiring and thoughtful renovation of their very own historic building on Monmouth Street in Newport, KY. Last Friday evening, they opened it up for friends, family, clients, and collaborators to experience the transformation and celebrate.

To commemorate the occasion, our team partnered with Doug and Ben to create a suite of fun, intentional merch items (and when we say intentional—we mean it: Doug’s mom hand-stitched flag tags onto all 275 t-shirts!). We didn’t even get any photos of the merchandise IRL because it was all so popular it was mostly gone by the time we arrived to the party…!

Congratulations, Doug and Ben. We’re all a little lost at sea, and grateful to have found you in these murky waters.

Almost six years ago, Doug Gautraud and Ben Nelson—the talented pair behind what is now Semaphore Studio—came to us and said (in true Doug fashion), “We’re interested in giving you money for beautiful shapes. Pour some coffee and let’s get to work.” And so, we did.

Now, six years later, Doug and Ben, along with the team at Oddbeast, have completed an inspiring and thoughtful renovation of their very own historic building on Monmouth Street in Newport, KY. Last Friday evening, they opened it up for friends, family, clients, and collaborators to experience the transformation and celebrate.

To commemorate the occasion, our team partnered with Doug and Ben to create a suite of fun, intentional merch items (and when we say intentional—we mean it: Doug’s mom hand-stitched flag tags onto all 275 t-shirts!). We didn’t even get any photos of the merchandise IRL because it was all so popular it was mostly gone by the time we arrived to the party…!

Congratulations, Doug and Ben. We’re all a little lost at sea, and grateful to have found you in these murky waters.

Almost six years ago, Doug Gautraud and Ben Nelson—the talented pair behind what is now Semaphore Studio—came to us and said (in true Doug fashion), “We’re interested in giving you money for beautiful shapes. Pour some coffee and let’s get to work.” And so, we did.

Now, six years later, Doug and Ben, along with the team at Oddbeast, have completed an inspiring and thoughtful renovation of their very own historic building on Monmouth Street in Newport, KY. Last Friday evening, they opened it up for friends, family, clients, and collaborators to experience the transformation and celebrate.

To commemorate the occasion, our team partnered with Doug and Ben to create a suite of fun, intentional merch items (and when we say intentional—we mean it: Doug’s mom hand-stitched flag tags onto all 275 t-shirts!). We didn’t even get any photos of the merchandise IRL because it was all so popular it was mostly gone by the time we arrived to the party…!

Congratulations, Doug and Ben. We’re all a little lost at sea, and grateful to have found you in these murky waters.

Almost six years ago, Doug Gautraud and Ben Nelson—the talented pair behind what is now Semaphore Studio—came to us and said (in true Doug fashion), “We’re interested in giving you money for beautiful shapes. Pour some coffee and let’s get to work.” And so, we did.

Now, six years later, Doug and Ben, along with the team at Oddbeast, have completed an inspiring and thoughtful renovation of their very own historic building on Monmouth Street in Newport, KY. Last Friday evening, they opened it up for friends, family, clients, and collaborators to experience the transformation and celebrate.

To commemorate the occasion, our team partnered with Doug and Ben to create a suite of fun, intentional merch items (and when we say intentional—we mean it: Doug’s mom hand-stitched flag tags onto all 275 t-shirts!). We didn’t even get any photos of the merchandise IRL because it was all so popular it was mostly gone by the time we arrived to the party…!

Congratulations, Doug and Ben. We’re all a little lost at sea, and grateful to have found you in these murky waters.