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Introducing a complete spec ad for Nike Boxing 🥊
Over the course of this year, we set out to conceptualize and create a piece that pushed the limits of what our small but growing team could achieve. This video stands as both a testament to what we’ve been building these last few years and an invaluable learning experience along the way.
Produced, Directed, Shot & Edited by us.
Huge thanks to the incredible people who made this possible ⬇️
B-Cam: @benjamingugick
Gaffer: @emmsquare
Company | Rental: @atlaslightingchicago
Bell, Exit Sign & Green Screen VFX: @jjay.creative
PA’s: @natestuckk , @loganmurrayproductions
Boxing Gym: @hammerfitnessandboxing
Additional support & guidance: @yadayada.studio
Lead Talent (Boxer): @shotbydelli
Additional Talent: @joel_maisonet
Presenting a Meta Spec Ad 🎬
What started as a spec ad inspired by the brilliant work of director Josh Safdie back in January is finally ready for viewing. So grateful to all the people that helped out on this and the countless lessons we learned throughout the process of filming and editing. It’s unlike anything we’ve made in the past and we truly hope this Social Ad/Short film gives at least one person out there the inspiration to go create!
Produced, Directed, Shot & Edited by us.
AD: @benzebrowski
VFX: @jjay.creative
Drone: @loganmurrayproductions
Longboard Cam: @uglysteffy
VHS Cam Op: @bengugick
Lead Talent: Jackson Slater
The Perpetrator: @Kyle.dal.santo
Mob Boss Scene
Gaffer: @v.broda_
Mob Boss: @peteberwick1
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
Presenting a spec ad for Zara 🎬
Thank you so much for @maddiclarke w/ @yadayada.studio for trusting the vision on this 🙏 ✨
Thank you to the whole team, this would not of been possible without help from you guys ⬇️
Executive Producer: @maddiclarke @yadayada.studio
Director/ Editor: 🙋♂️
Drone: @loganmurrayproductions ✈️
Digital Cam OP: @shotbydelli 📹
Production Assistant: @jacksonbokfilms
Talent: @lolo.ofokansi, @sophia_maru, @k_coronel
A fun one from our time in LA
Brought the Fuji and 70-200 and just ripped 📸
A fun one from our time in LA
Brought the Fuji and 70-200 and just ripped 📸
A fun one from our time in LA
Brought the Fuji and 70-200 and just ripped 📸
A fun one from our time in LA
Brought the Fuji and 70-200 and just ripped 📸
A fun one from our time in LA
Brought the Fuji and 70-200 and just ripped 📸
Moments from Lululemon Studio YET 🎬
A few weeks ago, we spent three weeks in LA at lululemon pop up Studio YET alongside @yadayada.studio, delivering 40+ assets with a great team
1. A montage of some of our favorite shots
2. Chasing runners through the city on a scooter at night
3. Sunrise Pilates on the rooftop
4. A solid cut from the gym floor
5. A favorite moment from the yoga studio
6. BTS from week one, made for yada
Hugeee thank you to everyone who helped make this happen ⬇️
Client: lululemon
Production: @yadayada.studio
EP: @maddiclarke
Producers: @gabejfigueroa @mattsayswhat
PM: @photostills
PA: @henryalexkelly
Brandscreen - Dir. Creative Ops: @amy.longfellow
Cam Op / Edit: 🫡
Cam Op: @noelrrobles
Moments from Lululemon Studio YET 🎬
A few weeks ago, we spent three weeks in LA at lululemon pop up Studio YET alongside @yadayada.studio, delivering 40+ assets with a great team
1. A montage of some of our favorite shots
2. Chasing runners through the city on a scooter at night
3. Sunrise Pilates on the rooftop
4. A solid cut from the gym floor
5. A favorite moment from the yoga studio
6. BTS from week one, made for yada
Hugeee thank you to everyone who helped make this happen ⬇️
Client: lululemon
Production: @yadayada.studio
EP: @maddiclarke
Producers: @gabejfigueroa @mattsayswhat
PM: @photostills
PA: @henryalexkelly
Brandscreen - Dir. Creative Ops: @amy.longfellow
Cam Op / Edit: 🫡
Cam Op: @noelrrobles
Moments from Lululemon Studio YET 🎬
A few weeks ago, we spent three weeks in LA at lululemon pop up Studio YET alongside @yadayada.studio, delivering 40+ assets with a great team
1. A montage of some of our favorite shots
2. Chasing runners through the city on a scooter at night
3. Sunrise Pilates on the rooftop
4. A solid cut from the gym floor
5. A favorite moment from the yoga studio
6. BTS from week one, made for yada
Hugeee thank you to everyone who helped make this happen ⬇️
Client: lululemon
Production: @yadayada.studio
EP: @maddiclarke
Producers: @gabejfigueroa @mattsayswhat
PM: @photostills
PA: @henryalexkelly
Brandscreen - Dir. Creative Ops: @amy.longfellow
Cam Op / Edit: 🫡
Cam Op: @noelrrobles
Moments from Lululemon Studio YET 🎬
A few weeks ago, we spent three weeks in LA at lululemon pop up Studio YET alongside @yadayada.studio, delivering 40+ assets with a great team
1. A montage of some of our favorite shots
2. Chasing runners through the city on a scooter at night
3. Sunrise Pilates on the rooftop
4. A solid cut from the gym floor
5. A favorite moment from the yoga studio
6. BTS from week one, made for yada
Hugeee thank you to everyone who helped make this happen ⬇️
Client: lululemon
Production: @yadayada.studio
EP: @maddiclarke
Producers: @gabejfigueroa @mattsayswhat
PM: @photostills
PA: @henryalexkelly
Brandscreen - Dir. Creative Ops: @amy.longfellow
Cam Op / Edit: 🫡
Cam Op: @noelrrobles
Moments from Lululemon Studio YET 🎬
A few weeks ago, we spent three weeks in LA at lululemon pop up Studio YET alongside @yadayada.studio, delivering 40+ assets with a great team
1. A montage of some of our favorite shots
2. Chasing runners through the city on a scooter at night
3. Sunrise Pilates on the rooftop
4. A solid cut from the gym floor
5. A favorite moment from the yoga studio
6. BTS from week one, made for yada
Hugeee thank you to everyone who helped make this happen ⬇️
Client: lululemon
Production: @yadayada.studio
EP: @maddiclarke
Producers: @gabejfigueroa @mattsayswhat
PM: @photostills
PA: @henryalexkelly
Brandscreen - Dir. Creative Ops: @amy.longfellow
Cam Op / Edit: 🫡
Cam Op: @noelrrobles
Moments from Lululemon Studio YET 🎬
A few weeks ago, we spent three weeks in LA at lululemon pop up Studio YET alongside @yadayada.studio, delivering 40+ assets with a great team
1. A montage of some of our favorite shots
2. Chasing runners through the city on a scooter at night
3. Sunrise Pilates on the rooftop
4. A solid cut from the gym floor
5. A favorite moment from the yoga studio
6. BTS from week one, made for yada
Hugeee thank you to everyone who helped make this happen ⬇️
Client: lululemon
Production: @yadayada.studio
EP: @maddiclarke
Producers: @gabejfigueroa @mattsayswhat
PM: @photostills
PA: @henryalexkelly
Brandscreen - Dir. Creative Ops: @amy.longfellow
Cam Op / Edit: 🫡
Cam Op: @noelrrobles
The Year of Excess… 💥🥂
Truly a thrill working alongside @alexschenberg and the entire Wynn team on this edit for @wynnnightlife Months in the making, and couldn’t be happier with how it turned out.
This was a full team effort, huge credit to all the shooters on the ground who made it possible, and to @benjamingugick for the assist throughout. We just had the pleasure of bringing it all together. 🙏✂️🎰✨
the shoot that nearly broke us
behind the chaos of our first spec ad, heres how we did it 🎬🥊
#behindthescenes #bts #videography #filmmaking #boxing specad videoedits
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