Devold of Norway
Worn by Norwegians since 1853.
Slinningsbålet - made for generations🔥
Just across the fjord from our factory, Norway’s tallest midsummer bonfire rises like it has for generations.
Kids and youth building it by hand, stacking it with caution. The older ones showing the younger how to build a solid construction.
And ever since the first bonfire were raised, they’ve trusted Devold to keep them safe and warm. Because nothing can handle fire and shifting weather conditions as well as wool. Some things are passed on from one generation to the next, because they are worth keeping.
#madeforgenerations #theoriginalwoolpioneer #devoldofnorway

The Devold Original Islender. In Pink. 🤙🏻
This is one of our oldest and most iconic sweaters, introduced in the 1850s. It was originally knitted by mothers and sisters for fishermen and workers along the Norwegian coast – made to withstand cold, wind and long days outside.
Knitted in 100% pure Norwegian wool, known for its durability and ability to retain heat, this was the one garment people could truly rely on.
With its characteristic pattern, the Devold Original Islender has remained unchanged for generations. It is still used by people in need of warmth. At sea and in the mountains.

The Devold Original Islender. In Pink. 🤙🏻
This is one of our oldest and most iconic sweaters, introduced in the 1850s. It was originally knitted by mothers and sisters for fishermen and workers along the Norwegian coast – made to withstand cold, wind and long days outside.
Knitted in 100% pure Norwegian wool, known for its durability and ability to retain heat, this was the one garment people could truly rely on.
With its characteristic pattern, the Devold Original Islender has remained unchanged for generations. It is still used by people in need of warmth. At sea and in the mountains.

The Devold Original Islender. In Pink. 🤙🏻
This is one of our oldest and most iconic sweaters, introduced in the 1850s. It was originally knitted by mothers and sisters for fishermen and workers along the Norwegian coast – made to withstand cold, wind and long days outside.
Knitted in 100% pure Norwegian wool, known for its durability and ability to retain heat, this was the one garment people could truly rely on.
With its characteristic pattern, the Devold Original Islender has remained unchanged for generations. It is still used by people in need of warmth. At sea and in the mountains.

Today, Norway celebrates its National Day. 🇳🇴 From all of us at Devold - gratulerer med dagen!

Some brands test their gear in controlled indoor environments. We test ours in the brutal, unpredictable backyard of our headquarters in Sunnmøre. ⛰️
From howling winds and freezing rain to whatever else the Norwegian coastal weather throws at us – this is our test lab.
Athletes like ultrarunners and dog sledders push our gear to the absolute limit and return with the raw, brutal truth. We listen, tweak, and perfect the fit and function.
However, it all starts right here on the west coast of Norway.

Some brands test their gear in controlled indoor environments. We test ours in the brutal, unpredictable backyard of our headquarters in Sunnmøre. ⛰️
From howling winds and freezing rain to whatever else the Norwegian coastal weather throws at us – this is our test lab.
Athletes like ultrarunners and dog sledders push our gear to the absolute limit and return with the raw, brutal truth. We listen, tweak, and perfect the fit and function.
However, it all starts right here on the west coast of Norway.

Some brands test their gear in controlled indoor environments. We test ours in the brutal, unpredictable backyard of our headquarters in Sunnmøre. ⛰️
From howling winds and freezing rain to whatever else the Norwegian coastal weather throws at us – this is our test lab.
Athletes like ultrarunners and dog sledders push our gear to the absolute limit and return with the raw, brutal truth. We listen, tweak, and perfect the fit and function.
However, it all starts right here on the west coast of Norway.

Some brands test their gear in controlled indoor environments. We test ours in the brutal, unpredictable backyard of our headquarters in Sunnmøre. ⛰️
From howling winds and freezing rain to whatever else the Norwegian coastal weather throws at us – this is our test lab.
Athletes like ultrarunners and dog sledders push our gear to the absolute limit and return with the raw, brutal truth. We listen, tweak, and perfect the fit and function.
However, it all starts right here on the west coast of Norway.

Some brands test their gear in controlled indoor environments. We test ours in the brutal, unpredictable backyard of our headquarters in Sunnmøre. ⛰️
From howling winds and freezing rain to whatever else the Norwegian coastal weather throws at us – this is our test lab.
Athletes like ultrarunners and dog sledders push our gear to the absolute limit and return with the raw, brutal truth. We listen, tweak, and perfect the fit and function.
However, it all starts right here on the west coast of Norway.

Do you want to make your merino last longer? Stop doing these four things! 👉🏻

Do you want to make your merino last longer? Stop doing these four things! 👉🏻

Do you want to make your merino last longer? Stop doing these four things! 👉🏻

Do you want to make your merino last longer? Stop doing these four things! 👉🏻

Do you want to make your merino last longer? Stop doing these four things! 👉🏻

Did you know merino can absorb up to 35% of its own weight in moisture without feeling wet? This might be a little more than 35%, though.
📷 @smamaj

The Adventure Jacket is designed for outdoor addicts. ⛰️
It’s the perfect midlayer – light, soft, and always ready for the next stretch. Made from 100% rib-knit merino wool, it insulates when the temperature drops while still breathing when you’re on the move. The result is a jacket that keeps you comfortable all the way.

There are so many good reasons to run in merino wool. Here are three of them! 🤝

There are so many good reasons to run in merino wool. Here are three of them! 🤝

There are so many good reasons to run in merino wool. Here are three of them! 🤝

There are so many good reasons to run in merino wool. Here are three of them! 🤝
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