DANIEL DIAMOND
JOIN THE RHINESTONE MOVEMENT.
Founded by @lanilupton + @danielrmusto
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Meeting all of the fans with @toyotausa was the highlight of our festival weekend! Adding rhinestones from our custom #tundra to your bandanas was the coolest way of letting y’all take home a piece of The Rhinestone Roadtrip.
Exclusive custom hat designed by @lanilupton, creative director of Daniel Diamond, in collaboration with @lexlynne97, one of Nashville’s top hat makers, creating a one-of-one piece made for festival season in the desert.
The final result of our @toyotausa #Tundra.
143,021 rhinestones.
435 hours of work.
55 days straight.
11 weeks of hand placement.
8 people bringing it to life.
Every single rhinestone was placed by hand.
157 lbs of crystals later… the vision became reality.
Putting the #landcruiser to work in the desert on our Rhinestoned Roadtrip. @toyotausa

Daniel Diamond has now been rhinestoning the stars for 7 years, and in 2026, we’ve decided to raise the bar. Hand-rhinestoning a @toyotausa #Tundra has become our most ambitious project yet: nearly 3 months, 140,000 rhinestones, and countless moments that brought our team even closer. This one-of-a-kind showstopper made its debut at the country festival where it all began. Where to next? Stay tuned!
Final stop on The Rhinestone Roadtrip: We’re taking our fully rhinestoned @ToyotaUSA #Tundra to the festival where it all began

We’ve touched so many country festival looks out in the desert. Here’s a taste of some of our faves.

We’ve touched so many country festival looks out in the desert. Here’s a taste of some of our faves.

We’ve touched so many country festival looks out in the desert. Here’s a taste of some of our faves.

We’ve touched so many country festival looks out in the desert. Here’s a taste of some of our faves.

We’ve touched so many country festival looks out in the desert. Here’s a taste of some of our faves.

We’ve touched so many country festival looks out in the desert. Here’s a taste of some of our faves.
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