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Meet Sabrina.

With a constant dedication to brands and their needs, Sabi is truly caring and supportive while initiating change at scale. She obtained her foundation and knowledge in different publishing houses, igniting a passion for communication, both written and spoken. Working on national campaigns with retailers such as Migros and Coop, Sabi remains calm in challenging times. Eager for new opportunities, she rethinks the ordinary to transform brands.

Meet Sabrina.

With a constant dedication to brands and their needs, Sabi is truly caring and supportive while initiating change at scale. She obtained her foundation and knowledge in different publishing houses, igniting a passion for communication, both written and spoken. Working on national campaigns with retailers such as Migros and Coop, Sabi remains calm in challenging times. Eager for new opportunities, she rethinks the ordinary to transform brands.

Meet Sabrina.

With a constant dedication to brands and their needs, Sabi is truly caring and supportive while initiating change at scale. She obtained her foundation and knowledge in different publishing houses, igniting a passion for communication, both written and spoken. Working on national campaigns with retailers such as Migros and Coop, Sabi remains calm in challenging times. Eager for new opportunities, she rethinks the ordinary to transform brands.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

An evening dedicated to new perspectives.

For the launch of @courveia.official , we shaped an experience bringing together fashion, science, and female health - translating the brand’s vision into a physical setting.

From concept to execution, an evening built around connection, conversation, and community.

We’re designers, writers, strategists, communicators and visionaries working across disciplines, shaping brands, ideas and visual worlds together.

At BYKARB, we believe in a people-first approach. Understanding each other’s ambitions, perspectives and challenges is part of how we work. Within our multidisciplinary creative collective, every talent is cultivated, challenged and expressed through meaningful work.

Right now, we’re looking for a Senior Graphic Designer to join our team in Zurich. Someone who thinks conceptually, designs with precision and enjoys shaping ideas from strategy to execution.

—

Interested? Send your portfolio and CV to lienhard@bykarb.com

We look forward to hearing from you.

An amazing few days in the Swiss mountains with @audemarspiguet for this year’s APSC. Thank you for such a special time ✨

#audemarspıguet

We are looking back on an exciting week at IMCAS in Paris together with Merz Aesthetics, full of innovations, inspiring conversations and beauty trends.
@merzaesthetics_de
#imcas2026

As the year comes to a close, we’d like to take a moment to say thank you.

To everyone who trusted us, collaborated with us, and shared ideas that grew into something meaningful.

This year was shaped by ideas taking form, conversations unfolding into concepts, and brands growing through clarity, care, and intention. We’re truly grateful to share this journey with you.

On behalf of our team, we’re sending you joyful moments, and an inspiring start to 2026.

Here’s to everything still to come 🤍

Warmest regards,
Team BYKARB

A beautiful BYKARB moment shared before the holidays, gathered around the table with good food, meaningful conversations, and festive cheer.

Wishing everyone a Merry Christmas filled with warmth, joy, and togetherness. 🤎 #karbmas
Special thanks to the food by @aat.jpg

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Once more, we had the pleasure of working with Schweizerbad.

Through intentional set design and styling, we shaped a visual language that reflects serenity and craftsmanship.

@christoph.philadelphia imagery captures the subtle textures and balanced compositions that define what Schweizerbad stands for.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

Audemars Piguet celebrates 150 years of watchmaking excellence with The Watch: Stories and Savoir-Faire, a new book published by Flammarion.

Nearly 600 pages dedicated to craftsmanship, innovation, and horological artistry, paying tribute to the people and stories that have shaped the brand’s legacy.

Media & Public Relations by BYKARB.

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

At our Merz Aesthetics Press Event in Munich, we brought together beauty, art, and meaningful conversation in a setting designed to inspire authentic self-expression.

One highlight was the presence of artist Poppy Fetzner, who created three exclusive works for the evening, each inspired by one of the Merz Aesthetics brands and the campaign theme: building confidence is a fine art.Through her gradients and circular forms, she translated confidence not as perfection, but as presence; soft, shifting, and deeply personal.

The evening also featured an engaging panel talk exploring modern perspectives on beauty, self-acceptance, and the evolving standards within aesthetic medicine. The speakers discussed how confidence goes far beyond appearance, touching on emotional wellbeing, individuality, and the connection between inner and outer balance.

Bringing together creative expression, expert insight, and empowering dialogue, this event we creatively executed for Merz Aesthetics served as a reminder that confidence is not defined by a single standard; it’s shaped by who we are, how we express ourselves, and how we choose to show up in the world.

@merzaesthetics
@merzaesthetics_de
@poppyfetzner
@evikatharinafrey
@drbeateschneider
@dromarharoon
@dr.lara.pfahl

Meet Carmen.

Carmen combines intuition and structure to move ideas forward with clarity.

With a background in marketing and communications, she brings experience from renowned fashion houses like Globus and Jelmoli, where she refined her sense for storytelling and brand direction.

Calm and composed under pressure, she shapes holistic brand experiences with precision and care, aligning strategy, creativity, and execution from start to finish.

Meet Carmen.

Carmen combines intuition and structure to move ideas forward with clarity.

With a background in marketing and communications, she brings experience from renowned fashion houses like Globus and Jelmoli, where she refined her sense for storytelling and brand direction.

Calm and composed under pressure, she shapes holistic brand experiences with precision and care, aligning strategy, creativity, and execution from start to finish.

Meet Carmen.

Carmen combines intuition and structure to move ideas forward with clarity.

With a background in marketing and communications, she brings experience from renowned fashion houses like Globus and Jelmoli, where she refined her sense for storytelling and brand direction.

Calm and composed under pressure, she shapes holistic brand experiences with precision and care, aligning strategy, creativity, and execution from start to finish.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.

Recent months at BYKARB brought new collaborations, ongoing partnerships, and creative milestones that continue to shape our world of design and storytelling.

Courveia · Brand Redesign

Anja Joos Pilates · Brand Design & Content Production

Kneipp · Content Production & Campaign Shoot

Graf von Faber-Castell · Bloom Launch Social Campaign

Schweizerbad · Content Production

AUMAR · Creative Consulting

Merz Aesthetics · Event Design

BYKARB · New Office

Always evolving. Always creating.