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We showed the film to the real bosses…
and let’s just say: the baby jury had thoughts. 👶🎬
Giggles, serious looks, tiny reactions, and a lot of baby approval.

Apparently, when the campaign is about softness, babies take their role very seriously.

CALIN, reviewed by the experts. ☁️🍼

BB met BB… and the babies took over. 👶🍼

For @calinbaby, we crafted softness into a whole little universe.

A film built with tiny voices, playful reactions, baby logic, and just the right amount of soft chaos. Every expression, every giggle, every little pause was shaped to make the brand feel warm, cute, and instantly loveable.

From the casting to the tone, from the baby talk to the soft visual world, the craft was all about making CALIN feel tender without being cliché, funny without losing sweetness, and memorable without forcing it.

A master film made with care, cuteness, and a lot of baby-approved softness.

When BBs lead the story, you better listen. ☁️✨

BB team ✨ :
Creative Director: @sarazzou
Strategy team: @yousfimaroufiabdellah, @yasminech00
Account team: @achraf.jaadouni, @ghitakhr
Creative Copywriters : @aymen.cherqi, @edyrealhd
Social media team: @hamzabdes, @ferv.our, @_boubelli_, @dora_fathallah
Studio team: @iliaz94, @mood_ayane, @achraf_fettah, @def_night, @assia__mo

Production house: @zietprod
Producers: @zietarachristophe, @chaimaa_z, @dounialahrichi10
Director : @jobvanas.director
Art Department : @mahacamilia
Stylism : @jihanelahlouu__
1st AD : @hamza_boumalki
Photographer : @sajidphotography

Breaking news: the babies are in charge now. 👶🎤

They hacked the page, stole the spotlight, and came with one demand:
only soft, please. ☁️🍼

#creativeagency #creativeads #calin

When Brand Builder × @carrefour.maroc @labelvieofficiel meet, details become the obsession. 🔍✨

Behind every visual for Carrefour LabelVie, there’s a precision you don’t always see: textures adjusted, light perfected, details pushed until they feel real enough to taste. 🍓✨

Freshness doesn’t happen on set by accident.�It’s built, shot after shot. 📸

Freshness lives in the details. 🔍✨
The cut, the texture and the timing.

Every small choice shapes the final experience.
With @carrefour.maroc @labelvieofficiel, this film is a tribute to what often goes unseen: the precision, the care, the obsession behind real freshness.
Director : @heybutts
Production house : @linkprodmaroc @ghizlane_meziati
Production team :
@jaafar_ameur @ghazilamia @franckmoussel @sakina.alaoui82

📸 @younes_houssni

It’s the little things that make all the difference. 🥬

Proud of our team for crafting a story where freshness goes beyond words and becomes a feeling. ⚡

#creativeagency #brandbuilder #creativeads #carrefour

Freshness is where trust begins✨
Proud to partner with @carrefour.maroc to deliver one clear standard: consistent freshness, from source to shelf.

All eyes on the game, all style with PEPSI 💙❤️

#pepsi #afcon2025 #creativeads #creativeagency

All eyes on the game, all style with PEPSI 💙❤️

#pepsi #afcon2025 #creativeads #creativeagency

All eyes on the game, all style with PEPSI 💙❤️

#pepsi #afcon2025 #creativeads #creativeagency

All eyes on the game, all style with PEPSI 💙❤️

#pepsi #afcon2025 #creativeads #creativeagency

All eyes on the game, all style with PEPSI 💙❤️

#pepsi #afcon2025 #creativeads #creativeagency

All eyes on the game, all style with PEPSI 💙❤️

#pepsi #afcon2025 #creativeads #creativeagency

This AFCON, the pressure isn’t normal.
So we showed up the Pepsi way.
With Pepsi, we backed a team that rises when the pressure rises, and translated that intensity into bold, limited-edition player packs.
Not just to celebrate the players, but the fans who live every moment.
Because when the game gets tougher, the execution has to get sharper 💙❤️

#creativeagency #brandbuilder #creativeads #pepsi #afcon

حل اللعب بجمهور كيخلع، حل اللعب بستيل كيمتع، حل اللعب بلعاب كيبدع 💙❤️

#creativeagency #brandbuilder #pepsi #afcon2025

If you felt we’re way too serious,
You’re right! We take also laughing too seriously ✨

#creativeagency #recruitment #intern

Welcome to the NEXT GEN BUILDER HACKATHON.

🧠 Step 1 – Creative Application
To apply, forget the CV.
We want creativity.
Send us an application that truly represents you:
🎥 A video
✍️ A text
📘 A book
📊 A presentation
or any creative format you believe speaks for you.

🗓 Final date to apply: 02 January 2026
📩 Send your application to: stagiaire@brandbuilder.ma

Selected candidates will be announced on 05 January 2026, following a review of all creative applications submitted.

⚙️ Step 2 – Day 1 (07 January): Technical Challenge
Selected candidates will be invited to spend Day 1 at the agency, grouped by specialty:

-Video Content
-Graphic Design
-Project Management
-Strategy
-Copywriting
-Content Creation
-Social Media
-Influence
-PR & Content Creation for the agency
-Artistic Direction

Each group will work on practical exercises with the Head of Department.
This day is about skills, thinking, execution, and potential.
At the end of Day 1, only the candidates who qualify will move forward.

Final qualifiers will be announced at the end of Day 1, following a collective evaluation of performance, skills, and potential

🚀 Step 3 – Day 2 (08 January): Team Challenge
On Day 2, qualified candidates will be mixed into multidisciplinary teams.
You’ll receive a real brief and work like a real agency team to create an ad campaign.

This is where we evaluate:
-Collaboration
-Creativity
-Problem-solving
-Energy & mindset

At the end of this journey, we’ll select the interns who will join Brand Builder for a paid internship.
This is not just recruitment.
This is an experience.
Think, create and build.

See you soon.

Look, if you had one shot or one opportunity to seize everything you ever wanted in one moment
Would you capture it or just let it slip?

#intern #recruitment #builder