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fin /fin/ noun

You upgraded your board.
You upgraded your paddle.
Still using the stock fin?

“Who knew a fin would make such a difference.”
“Miles better than stock.”
“Makes my All Star POP.”

Fins aren’t accessories.
They’re essential.
They’re tuning.

The most overlooked performance upgrade in standup paddling.

What fin are you using right now? Comment below 👇

🎥 @slaterneborsky
🧑🏽‍💻 @miahidema

#blackprojectsup #standuppaddling #supracing

@totalsup @supboardermag @gbsup

Surge | lightweight, agile, and strong paddle for surfers 🏄‍♂️ this is the most used paddle by SUP surfing athletes including @bernd_roediger @arthurarutkin @wellingtonreissurf @max_torres321 🏆 and more.

For SUP surfers looking to catch more waves 🌊, rip harder, and experience less fatigue during long sessions, the Surge delivers.

Catch more waves 🌊
Stay out longer.
Progress faster.
Have more fun.
Surf better 🏄‍♂️

Learn more about the Surge on our website ☝️

Edit: @miahidema

#blackprojectsup #surgepaddle #supsurfing

@totalsup @supboardermag

Hydro SynergyX up close and personal, the choice of multiple world champions and event winners over the past two seasons, primed for more in 2026 🏆

Learn about this revolutionary paddle on our website ☝️

Edit: @miahidema

#blackprojectsup #hydrosynergyx #supracing

The FoilX was developed to help foilers (of all abilities from newcomers to elites) get up onto foil easier, quicker, and stay there longer.

➕ More foiling.
➖ Less strokes.

Watch @finn_spencer and @jeffrey_spencer enjoy a downwind run on Maui’s north shore.

Learn more about this and other products on our website and elevate our paddling, surfing, and foiling (see links in bio)

Watch this video and more on your @youtube channel - YouTube/blackprojectsup

🎥 @slaterneborsky edited by @miahidema

#blackprojectsup #foilxpaddle #supfoil #downwinder #maui

| Hydro SprintX up close and personal.

The paddle which had won more world titles than any other paddle in our range.

This is the athlete favorite for technical and sprint racing where it’s unique and innovative design promotes explosive acceleration and high cadence to get you over the finish line faster and 🏆

⚠️ This is your unfair advantage ‼️

Learn more about this paddle and how/why it was built to win on our website.

#blackprojectsup #hydrosprintx #supracing

@totalsup @gbsup @alpinelakestour

| The gold standard in SUP racing.

Famed for its harmonious power and efficiency the Hydro SynergyX has delivered success on the world stage with multiple world championship titles.

Beyond the race wins this is a paddle crafted for perfection from tip to tip setting the standard for others to follow.

If you haven’t already, now is the time to invest in yourself and upgrade your paddling experience.

📸 @si_crowther

#blackprojectsup #hydrosynergyx #supracing #suptouring

@totalsup @gbsup @sup_alpstrophy

| The gold standard in SUP racing.

Famed for its harmonious power and efficiency the Hydro SynergyX has delivered success on the world stage with multiple world championship titles.

Beyond the race wins this is a paddle crafted for perfection from tip to tip setting the standard for others to follow.

If you haven’t already, now is the time to invest in yourself and upgrade your paddling experience.

📸 @si_crowther

#blackprojectsup #hydrosynergyx #supracing #suptouring

@totalsup @gbsup @sup_alpstrophy

| Eckington Bridge, River Avon Time Trial 🇬🇧

While in the UK attending @gbsup races @bastiangrimm 🇩🇪 stopped off at the River Avon to set up a time trial challenge using @strava now it’s your turn to see wha time you can post.

Full video, details of challenge, and posted times are available on our @youtube channel.

Try this challenge or set up one for yourself and friends on your local water.

#blackprojectsup #hydrosprintx #strava #riveravon #eckington

| 1:1 with Chris Freeman

Choosing the right paddle and setup isn’t always straightforward—but it makes a huge difference on the water.

Speed, efficiency, fatigue… it all comes back to your setup.

If you’re unsure what to choose, or thinking about upgrading, we can help.

Get 1:1 guidance from Chris to dial in the right paddle, size, and setup for how you paddle.

No guesswork.

Just the right setup.

DM us “SETUP” or reply to get started.

---
📸 @chrisk97 leading a Synergy Tour demo event at @oxfordsupclub photo by @si_crowther

#blackprojectsup #standuppaddling #supracing #supfitness #supgear #paddleboarding

| 1:1 with Chris Freeman

Choosing the right paddle and setup isn’t always straightforward—but it makes a huge difference on the water.

Speed, efficiency, fatigue… it all comes back to your setup.

If you’re unsure what to choose, or thinking about upgrading, we can help.

Get 1:1 guidance from Chris to dial in the right paddle, size, and setup for how you paddle.

No guesswork.

Just the right setup.

DM us “SETUP” or reply to get started.

---
📸 @chrisk97 leading a Synergy Tour demo event at @oxfordsupclub photo by @si_crowther

#blackprojectsup #standuppaddling #supracing #supfitness #supgear #paddleboarding

The Nexus - Element Series

With 2-piece and 3-piece adjustable options, a wide range of sizes and shaft options.

100% pre-preg carbon construction.

Learn more on our website.

📸 @si_crowther

#nexuspaddle #blackprojectsup #suptouring

A productive week filming and editing a new YouTube mini-series we’re calling Black Project Unscripted.

In a world where more and more communication feels automated and AI-written, this series is about reconnecting with the paddling community in a more direct and personal way.

Each episode @chrisk97 answers a mix of real questions from paddlers, from equipment choices and design thinking to the kind of questions that come up after a session or at a demo day.

It’s also a way to continue the spirit of the Synergy Tour, sharing knowledge and conversations with paddlers around the world.

First episodes coming soon.

Got a question you’d like Chris to answer?

Drop it below and we might include it in a future episode.

📸 @si_crowther
🎥 @miahidema
🖼️ @ehteaminc
🎙️ @chrisk97

#blackprojectsup #blackprojectunscripted #standuppaddling #supgear #paddlefaster #supcommunity

A productive week filming and editing a new YouTube mini-series we’re calling Black Project Unscripted.

In a world where more and more communication feels automated and AI-written, this series is about reconnecting with the paddling community in a more direct and personal way.

Each episode @chrisk97 answers a mix of real questions from paddlers, from equipment choices and design thinking to the kind of questions that come up after a session or at a demo day.

It’s also a way to continue the spirit of the Synergy Tour, sharing knowledge and conversations with paddlers around the world.

First episodes coming soon.

Got a question you’d like Chris to answer?

Drop it below and we might include it in a future episode.

📸 @si_crowther
🎥 @miahidema
🖼️ @ehteaminc
🎙️ @chrisk97

#blackprojectsup #blackprojectunscripted #standuppaddling #supgear #paddlefaster #supcommunity

Join @finn_spencer and @jeffrey_spencer as they power up with their FoilX paddles and cruise the Maui coastline.

🎥 @slaterneborsky
Edit: @miahidema

#foilxpaddle #blackprojectsup #supfoil #supfoiling #downwindfoiling

@duotone.foiling @totalsup @supboardermag

/// NEXUS ///

Not all paddlers move the same way. Not all races are won the same way. Nexus opens a second performance pathway within the Black Project paddle range.

Built for paddlers who race with intent, adapt as conditions shift, and value timing, rhythm, and precision as much as raw output.

Nexus rewards technique. It responds to subtle changes in cadence and effort — giving you the freedom to read the race and adjust, not just overpower it.

This isn’t about replacing what came before. It’s about building a broader performance platform — one that embraces more paddlers and more approaches to racing.

For paddlers who see racing as a craft.

Learn more in the Introducing Nexus article.

#nexuspaddle #blackprojectsup #supracing #suppaddle

📸 @si_crowther

/// NEXUS ///

Not all paddlers move the same way. Not all races are won the same way. Nexus opens a second performance pathway within the Black Project paddle range.

Built for paddlers who race with intent, adapt as conditions shift, and value timing, rhythm, and precision as much as raw output.

Nexus rewards technique. It responds to subtle changes in cadence and effort — giving you the freedom to read the race and adjust, not just overpower it.

This isn’t about replacing what came before. It’s about building a broader performance platform — one that embraces more paddlers and more approaches to racing.

For paddlers who see racing as a craft.

Learn more in the Introducing Nexus article.

#nexuspaddle #blackprojectsup #supracing #suppaddle

📸 @si_crowther

/// NEXUS ///

Not all paddlers move the same way. Not all races are won the same way. Nexus opens a second performance pathway within the Black Project paddle range.

Built for paddlers who race with intent, adapt as conditions shift, and value timing, rhythm, and precision as much as raw output.

Nexus rewards technique. It responds to subtle changes in cadence and effort — giving you the freedom to read the race and adjust, not just overpower it.

This isn’t about replacing what came before. It’s about building a broader performance platform — one that embraces more paddlers and more approaches to racing.

For paddlers who see racing as a craft.

Learn more in the Introducing Nexus article.

#nexuspaddle #blackprojectsup #supracing #suppaddle

📸 @si_crowther