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As @MTNNigeria unveils a youth-focused “Live It 100” campaign, @raheemakingbolu writes on how the brand has for years deplored impactful campaigns and initiatives to galvanise consumer loyalty and bond more with its patrons.

The relevance of any brand is adjudged by many criteria. In the Nigeria market, MTN is obviously one of the few brands that have demonstrated unique elements for feasibility, relevance, and sustainability.

A school of thought summarises brand strength under the premise of presence and voltage.

In line with its trajectory, the tech company recently unveiled its youth-focused “Live It 100” thematic campaign at the close of The Gathering on 100, a five-day, non-stop cultural experience held at the National Stadium Surulere.

Head to @thisdayliveofficial for the full story

Throwback to the Game Arcade at The Gathering on 100

Board games, video games, snooker, table tennis and more, it was honestly fun seeing people bond, compete, and just get lost in the moment over games.

This kind of fun doesn’t just happen anywhere….follow @gatheringng for whats coming!!

The Gathering 100, a 100-hour event that held at National Stadium, Surulere, April 22–26, 2026.

Sip & Paint at The Gathering 100 revealed hidden talent everywhere

Lagos creatives? Way more than we think. These pieces are talking.

Missed it? Follow @gatheringng and keep your eyes on what’s next!!

The Gathering 100, a 100-hour event that held at National Stadium, Surulere, April 22–26, 2026.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

BHM has been named one of the 11 Best Agencies in Africa for 2026 by @provoke_news, our fourth time on this list in five years (2021 · 2022 · 2023 · 2026).

We are the only Nigerian company to have achieved this, and this recognition marks our 26th from PRovoke overall, spanning SABRE Awards, certificates of excellence, and best agency designations.

PRovoke’s Paul Holmes describes the listed agencies as firms with “exceptional capabilities” that have demonstrated “sustained excellence.” We are humbled to be counted among them, and we know that this belongs entirely to our team, our clients, and the partners who have supported us throughout this journey.

In its profile on BHM, PRovoke highlighted campaigns that span nine African markets and reach hundreds of millions of people,from MTN’s Anti-Substance Abuse Programme, which has engaged over 110 million Nigerians, to Heineken’s 150th anniversary campaign, which reached 230 million people across the continent. Work that we are incredibly proud of.

Thank you to PRovoke for this honour, and to everyone who has been part of the BHM story. The PRovoke EMEA SABRE Awards, where an Agency of the Year will be announced, take place in London on May 21.

Yesterday night we wined and dined with the @mtn_mip fellows during the MIP Awards & Dinner.

Congratulations to the awardees and the new fellows!!🎉🎉

The MTN Media Innovation Programme (MIP) is a 6-week long programme spread across six months for media practitioners in the Nigerian space. The programme will increase the knowledge and skill base of the participants and help them understand the changing media landscape, and how to effectively use technology to create impactful media content.

I know you miss the Gathering on 100.

We do too.

So here’s a little something to spice up your TL this week.

P.S. We are getting ready to Gather again. Stay ready and keep your eyes on @gatheringng

The Gathering on 100 - a 100-hour event that held at the National Stadium, Surulere from April 22-26, 2026.

60 DAYS TO WORLD PR DAY 2026!

Two months from today, the global PR community comes together to celebrate what we’ve always known: we’re not in decline. We’re in our golden age.

July 16, 2026

Theme: The Golden Age of Strategic PR

While others debate whether PR matters, we’re:
• Advising C-suites on their biggest strategic decisions
• Leading organizations through crises that could destroy them
• Building relationship capital that opens doors
• Delivering geopolitical literacy and ethical guidance
• Doing what AI will never replicate

Join 20,000+ professionals across 66 countries for simultaneous celebrations across 35+ cities worldwide or host yours!

This is our time. This is our profession. This is our celebration.

Get involved: wprd.app (link in bio)

Drop a 🔥 if you’re celebrating with us on July 16!

#WorldPRDay #WPRD2026 #TheGoldenAgeOfPR

A fitting close to the 6th Africa Finance Festival 2026 in Lagos.

An evening of recognition, celebration, and shared moments with finance leaders and organisations across Africa.

#AfricaFinanceFestival #AfricaFinanceFestival2026

A fitting close to the 6th Africa Finance Festival 2026 in Lagos.

An evening of recognition, celebration, and shared moments with finance leaders and organisations across Africa.

#AfricaFinanceFestival #AfricaFinanceFestival2026

A fitting close to the 6th Africa Finance Festival 2026 in Lagos.

An evening of recognition, celebration, and shared moments with finance leaders and organisations across Africa.

#AfricaFinanceFestival #AfricaFinanceFestival2026

MTN Nigeria receives strong recognition at the 6th Africa Finance Festival 2026 award dinner in Lagos, securing multiple awards across leadership, individual, personality, team, and CFO categories.

The recognitions reflect the brand’s strong presence and continued impact across finance leadership, investor relations, compliance, and corporate performance.

#africafinancefestival #africafinancefestival2026

MTN Nigeria receives strong recognition at the 6th Africa Finance Festival 2026 award dinner in Lagos, securing multiple awards across leadership, individual, personality, team, and CFO categories.

The recognitions reflect the brand’s strong presence and continued impact across finance leadership, investor relations, compliance, and corporate performance.

#africafinancefestival #africafinancefestival2026

MTN Nigeria receives strong recognition at the 6th Africa Finance Festival 2026 award dinner in Lagos, securing multiple awards across leadership, individual, personality, team, and CFO categories.

The recognitions reflect the brand’s strong presence and continued impact across finance leadership, investor relations, compliance, and corporate performance.

#africafinancefestival #africafinancefestival2026

Candid moments with the MTN team at the 6th Africa Finance Festival 2026

The Lagos Oriental Hotel is hosting Africa’s finest in finance tonight

#africafinancefestival

Candid moments with the MTN team at the 6th Africa Finance Festival 2026

The Lagos Oriental Hotel is hosting Africa’s finest in finance tonight

#africafinancefestival

Candid moments with the MTN team at the 6th Africa Finance Festival 2026

The Lagos Oriental Hotel is hosting Africa’s finest in finance tonight

#africafinancefestival

Candid moments with the MTN team at the 6th Africa Finance Festival 2026

The Lagos Oriental Hotel is hosting Africa’s finest in finance tonight

#africafinancefestival

Candid moments with the MTN team at the 6th Africa Finance Festival 2026

The Lagos Oriental Hotel is hosting Africa’s finest in finance tonight

#africafinancefestival

Live at the 6th Africa Finance Festival 2026 happening at The Lagos Oriental Hotel

Members of the MTN Nigeria finance leadership team, alongside other top finance leaders, executives, investors, and policymakers from across Africa, have been nominated across individual, team, and CFO award categories for their exemplary work driving innovation and digital transformation.

#AfricaFinanceFestival2026

Live at the 6th Africa Finance Festival 2026 happening at The Lagos Oriental Hotel

Members of the MTN Nigeria finance leadership team, alongside other top finance leaders, executives, investors, and policymakers from across Africa, have been nominated across individual, team, and CFO award categories for their exemplary work driving innovation and digital transformation.

#AfricaFinanceFestival2026

Live at the 6th Africa Finance Festival 2026 happening at The Lagos Oriental Hotel

Members of the MTN Nigeria finance leadership team, alongside other top finance leaders, executives, investors, and policymakers from across Africa, have been nominated across individual, team, and CFO award categories for their exemplary work driving innovation and digital transformation.

#AfricaFinanceFestival2026

Live at the 6th Africa Finance Festival 2026 happening at The Lagos Oriental Hotel

Members of the MTN Nigeria finance leadership team, alongside other top finance leaders, executives, investors, and policymakers from across Africa, have been nominated across individual, team, and CFO award categories for their exemplary work driving innovation and digital transformation.

#AfricaFinanceFestival2026

MTN Foundation has opened nationwide nominations for the 2026 edition of its What Can We Do Together (WCWDT) initiative, with plans to upgrade 40 public primary healthcare centres and 15 public secondary school science laboratories across Nigeria. The Foundation said the intervention will focus on maternal healthcare delivery and science education in underserved communities. Nominations opened on May 5 and will close on July 5, 2026.

According to the World Health Organisation, Nigeria accounts for nearly 20 per cent of global maternal deaths. Nigeria also has more than 30,000 primary healthcare centres nationwide, many of which face infrastructure and equipment challenges. Against this backdrop, the Foundation said the 2026 intervention will prioritise maternal wards in selected PHCs to improve patient care and access to essential healthcare services.

The Foundation also disclosed that it will renovate and equip 15 science laboratories in public secondary schools across the six geopolitical zones to strengthen practical science learning and STEM education. The intervention aims to support better learning environments and improve access to science facilities for students in public schools.

Read the full story on bhmng.com