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Chasing the first light, catching the first wave with @maliamurphey

Chasing the first light, catching the first wave with @maliamurphey

Chasing the first light, catching the first wave with @maliamurphey

Chasing the first light, catching the first wave with @maliamurphey

Chasing the first light, catching the first wave with @maliamurphey

"Surfing is about being ready for the moment, being ready for the wave."

Surfer and small business owner @maliamurphey has cultivated a relationship to surfing that's rooted in her love for the ocean.

Sporty since ‘98.

For the ones who live for golden hour ... and still rise at dawn. The ones most alive on the wave, most at home on the trail, most themselves moving with their girls. Summer's officially in motion.

Featuring @maliamurphey @haloyoshiki888 @joliekeanini @mahinapescaia @mhokuj @gretchen.ep @avacuizonn @mika.soltes

Directed and photographed by @alexfwebb
In partnership with @_invisibledynamics

Polished, in studio, or off duty ✓ @cocoschiffer does it all in our Elation Ultra High Rise Crop

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

For mom, who makes love look like strength. Happy Mother’s Day 💗

Spotted: @pineappleice serving city style

Streetwear staples:
- Low Key Bralette
- On The Move Track Pant
- BodyMove Scoop Back Top
- Elation Ultra High Rise Crop

Soft blue, strong vibes 🩵 @tessmadalyn in our Elation Ultra High Rise 5” Short, Salutation Crop Jacket, and Signature Rib Crop Tee

Soft blue, strong vibes 🩵 @tessmadalyn in our Elation Ultra High Rise 5” Short, Salutation Crop Jacket, and Signature Rib Crop Tee

Soft blue, strong vibes 🩵 @tessmadalyn in our Elation Ultra High Rise 5” Short, Salutation Crop Jacket, and Signature Rib Crop Tee

Soft blue, strong vibes 🩵 @tessmadalyn in our Elation Ultra High Rise 5” Short, Salutation Crop Jacket, and Signature Rib Crop Tee

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Taking the studio outside. BTS of our Summer ‘26 yoga shoot.

Setting our *out of studio* and hitting the beach.

No set like our Summer ‘26 set 📽️

No set like our Summer ‘26 set 📽️

No set like our Summer ‘26 set 📽️

Sunrise to sunset, we got the shot.