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LA PRINCESA DEL CARIBE ✨🌺 inspired by the palette that started it all. Princessa is bold, feminine, and super twinkly. The one and only palette you’ll reach for this verano. Available Friday 5/15 at 3:00 PM EST

LA PRINCESA DEL CARIBE ✨🌺 inspired by the palette that started it all. Princessa is bold, feminine, and super twinkly. The one and only palette you’ll reach for this verano. Available Friday 5/15 at 3:00 PM EST

LA PRINCESA DEL CARIBE ✨🌺 inspired by the palette that started it all. Princessa is bold, feminine, and super twinkly. The one and only palette you’ll reach for this verano. Available Friday 5/15 at 3:00 PM EST

Reina was iconic but Princesa is taking the throne. Did you spot any shades?! 👀 Reveal tonight!

Welcome to el mundo of Princesa Del Caribe 🌺
Meet the accessories ✨
Princesa Del Caribe Tote & Key Chain. #051526

We’re just getting started. #AlamarturnsATE

It’s not verano without Alamar. Our anniversary drop is coming this Friday 🥹 leave a comment if you want to know more.

Let me set the mood: 🌺🌅🌊

Alamar turns 8 this week and we have a lot to celebrate…

Come back for more tomorrow 👀

This one hurt not gonna lie. I was thrilled when my dream collaboration made it into my inbox, but I had to be really smart this time and remember that not every collaboration is a guaranteed success. With the cost of the products themselves, the campaign assets , the marketing, etc launching a collection is already so expensive adding in an upfront minimum guarantee (that can range from $10,000-$30,000 upfront) paid to the collaborator PLUS a percentage of sales going forward can sometimes be detrimental to small businesses. Although me standing my ground led to me being ghosted, I ultimately think it was the best thing for us moving forward. What do you think?

EPISODE 6 of PÍNTAME featuring @nathaliemariemarichal - we turned her 1 minute makeup routine into a transformative 4 minute routine!! I loved meeting her and doing her quick glam 🥹

WE’RE BACK! This time we’re giving Diana a quick 4 step routine she can follow when she needs to take her makeup from office to happy hour!

Our lip liner relaunch is well on its way! We’re headed to the lab 🥼 in early May to nail down our 5th and final shade. I am soooo excited for this you have no idea! Thank you to every single person who contributed to our Kickstarter and made this project a reality! 🥹🥹

Hialeah High School is proud to recognize, Gabriela Trujillo-Lopez, class of 2011 as the Alumni of the Month for April 2026. Gabriela is a Cuban-American entrepreneur, proud Hialeah native, wife to fellow Hialeah High alumni Jordan Lopez, and mom to their daughter, Solene.

She is the founder and CEO of Alamar Cosmetics, a beauty brand inspired by her heritage, her community, and the vibrant culture she grew up around.

She started her career as a professional makeup artist, learning the industry hands-on before taking the leap and launching Alamar Cosmetics in 2018.

What started as a dream quickly turned into a multi-million dollar business, known for its high-quality products and strong connection to the Latino community.

She shares her journey openly, from big wins to tough lessons, with the goal of inspiring others to go after what they want (even if they have no idea what they're doing at first, because she definitely didn't either.)

Today, she continues to grow her business while staying deeply connected to her roots, her audience, and her family.

Hialeah High School is proud to recognize, Gabriela Trujillo-Lopez, class of 2011 as the Alumni of the Month for April 2026. Gabriela is a Cuban-American entrepreneur, proud Hialeah native, wife to fellow Hialeah High alumni Jordan Lopez, and mom to their daughter, Solene.

She is the founder and CEO of Alamar Cosmetics, a beauty brand inspired by her heritage, her community, and the vibrant culture she grew up around.

She started her career as a professional makeup artist, learning the industry hands-on before taking the leap and launching Alamar Cosmetics in 2018.

What started as a dream quickly turned into a multi-million dollar business, known for its high-quality products and strong connection to the Latino community.

She shares her journey openly, from big wins to tough lessons, with the goal of inspiring others to go after what they want (even if they have no idea what they're doing at first, because she definitely didn't either.)

Today, she continues to grow her business while staying deeply connected to her roots, her audience, and her family.

Hialeah High School is proud to recognize, Gabriela Trujillo-Lopez, class of 2011 as the Alumni of the Month for April 2026. Gabriela is a Cuban-American entrepreneur, proud Hialeah native, wife to fellow Hialeah High alumni Jordan Lopez, and mom to their daughter, Solene.

She is the founder and CEO of Alamar Cosmetics, a beauty brand inspired by her heritage, her community, and the vibrant culture she grew up around.

She started her career as a professional makeup artist, learning the industry hands-on before taking the leap and launching Alamar Cosmetics in 2018.

What started as a dream quickly turned into a multi-million dollar business, known for its high-quality products and strong connection to the Latino community.

She shares her journey openly, from big wins to tough lessons, with the goal of inspiring others to go after what they want (even if they have no idea what they're doing at first, because she definitely didn't either.)

Today, she continues to grow her business while staying deeply connected to her roots, her audience, and her family.

Hialeah High School is proud to recognize, Gabriela Trujillo-Lopez, class of 2011 as the Alumni of the Month for April 2026. Gabriela is a Cuban-American entrepreneur, proud Hialeah native, wife to fellow Hialeah High alumni Jordan Lopez, and mom to their daughter, Solene.

She is the founder and CEO of Alamar Cosmetics, a beauty brand inspired by her heritage, her community, and the vibrant culture she grew up around.

She started her career as a professional makeup artist, learning the industry hands-on before taking the leap and launching Alamar Cosmetics in 2018.

What started as a dream quickly turned into a multi-million dollar business, known for its high-quality products and strong connection to the Latino community.

She shares her journey openly, from big wins to tough lessons, with the goal of inspiring others to go after what they want (even if they have no idea what they're doing at first, because she definitely didn't either.)

Today, she continues to grow her business while staying deeply connected to her roots, her audience, and her family.

A peachy liquid blush as a color corrector is the ultimate cheat code! Our formula is a thin serum, so it does not crease under the eyes and it offers just the right amount of pigment. What did you think of this 4 minute/4 product make over?

POV: you just found the twinkliest eyeshadows for only $28 😩