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There’s a place where the game hasn’t drifted into spectacle-for-sale.
Where the noise is real.
Where the people matter.
Together with @dutchtoast, we crafted this season’s new strategic positioning and brand film for the @bundesliga .
A tribute to football with heart, history, and atmosphere you can feel through the screen.

We brought @turkishairlines Business Class to life across some of the world’s most iconic intersections. From Piccadilly Circus to Shibuya Crossing to the Cape Town Waterfront, K-pop Square in Seoul and many more around the world, from
To make it real, we filmed actual Turkish Airlines crew, rebuilt each location in CG, and blended live action with magical, tactile details designed to feel like the cabin was spilling into the street. Every shot was crafted from a first-person perspective, giving people a VR-level moment without a headset.
It’s the closest you can get without being 35,000 feet in the air.
Because for the real experience… you had to be there.

A Turkish Airlines world inside FUTURE Stores London.
Built in Unreal Engine.
Filled with the TA Art Gallery and our 3D DOOH visuals.
An immersive brand experience brought straight to the city.

The collaboration with @portellendistillery posed a rare question. How do you craft a visual language for the world’s most prestigious and elusive whisky?
You start with something even rarer. A bottle so scarce that only one exists. Port Ellen Prism. A one-of-one expression. Forty-six years old.
Lost to time. Revived to become a singular object. Encased in a sculptural bottle designed by renowned glass artist Wilfried Grootens, Prism exists at the intersection of liquid heritage and contemporary art.

Gonzo researching our next project means… Punk rock on the autobahn. Bratwurst in the streets. Shoulder to shoulder with the ultras, chanting the Billy Goats to victory.

Beer flew after the only goal. The moshpit was chaos. “Scheisse 04” echoed through a sea of red. Sunday was a riot, left us wanting more.

But for now our creatives are well-fed…now get to work you hooligans.

#amsterdamcreatives #football #creative #research

BUZZER BEATER! @diegital could write his Chilean heart out while making this awesome piece, celebrating @turkishairlines flying to Chile. We had to hustle to get this project done before the launch, in the last seconds of 2024. Diego also lent his voice and his cousin @_femo__provided some crucial drone shots! Edit by @sophiefriederichs. Qué rico!

2024 had our hearts and our minds torn.

This year, we had the most creative, challenging, and fun projects ever. Inside the bubble of Popcorn Brain, we sometimes feel like we live in a place where visions can be accomplished – if you just work hard enough and live by our own rules of excellence.

At the same time, in the real world, we are reminded that the world is unfair, and that sometimes the rules are skewed in favor of the shrewd, the calculating, and the practical. The hordes of A.I. bots are at the gates, while we double down on craftshumanship.

The heaviness of the world puts pressure on the pursuit of joy, beauty, and the frivolous. But here we are. Our small band of romantic ideologues. Another year, knowing that while we might be doing the least important work, we treat it as if it were the most important.

Let’s cheers to 2025, and make space for craziness, fun, and creativity.

The final highlight of the year might just be the finest.

The whole team came together – led by @ivarlanes – to create a truly unique documentary for our friends at @stellarorg and @decaf.so .

We told the incredible story of @zac_borrowdale and the people of San Francisco, Colombia. In this small town, we witnessed the fragility of centralized finance – and for the first time, captured a real-time, real-world use case for blockchain that actually makes a difference.

Or, as many have told us:
“If I need to show my mom why this tech matters, I show her this film.”

Honestly, we couldn’t ask for a better compliment.

The final highlight of the year might just be the finest.

The whole team came together – led by @ivarlanes – to create a truly unique documentary for our friends at @stellarorg and @decaf.so .

We told the incredible story of @zac_borrowdale and the people of San Francisco, Colombia. In this small town, we witnessed the fragility of centralized finance – and for the first time, captured a real-time, real-world use case for blockchain that actually makes a difference.

Or, as many have told us:
“If I need to show my mom why this tech matters, I show her this film.”

Honestly, we couldn’t ask for a better compliment.

The next one is a product film for the new Turkish Airlines Business Class… or at least, that’s what the brief said.

After digging deeper, we realized we could take it much further. This Business Class is fully made in Türkiye and designed with customer input – so we created characters representing different travelers and wrote a fun, lighthearted story that flows between them. It highlights Turkish hospitality and takes the brand to new heights.

Alongside the film, we delivered stunning photo assets showcasing the beautiful new design.

Directed by @dannyboybruce and @sophiefriederichs , with another flawless @fritz.bucker flight!

#TurkishAirlines
#BusinessClassRedefined
#MadeInTürkiye
#TurkishHospitality
#SkyHighStories
#AClassAbove
#LuxuryTravelMadePersonal
#FlyingReimagined
#NextLevelTravel
#BehindTheScenesMagic
#filmmakingelevated

The next one is a product film for the new Turkish Airlines Business Class… or at least, that’s what the brief said.

After digging deeper, we realized we could take it much further. This Business Class is fully made in Türkiye and designed with customer input – so we created characters representing different travelers and wrote a fun, lighthearted story that flows between them. It highlights Turkish hospitality and takes the brand to new heights.

Alongside the film, we delivered stunning photo assets showcasing the beautiful new design.

Directed by @dannyboybruce and @sophiefriederichs , with another flawless @fritz.bucker flight!

#TurkishAirlines
#BusinessClassRedefined
#MadeInTürkiye
#TurkishHospitality
#SkyHighStories
#AClassAbove
#LuxuryTravelMadePersonal
#FlyingReimagined
#NextLevelTravel
#BehindTheScenesMagic
#filmmakingelevated

The next one is a product film for the new Turkish Airlines Business Class… or at least, that’s what the brief said.

After digging deeper, we realized we could take it much further. This Business Class is fully made in Türkiye and designed with customer input – so we created characters representing different travelers and wrote a fun, lighthearted story that flows between them. It highlights Turkish hospitality and takes the brand to new heights.

Alongside the film, we delivered stunning photo assets showcasing the beautiful new design.

Directed by @dannyboybruce and @sophiefriederichs , with another flawless @fritz.bucker flight!

#TurkishAirlines
#BusinessClassRedefined
#MadeInTürkiye
#TurkishHospitality
#SkyHighStories
#AClassAbove
#LuxuryTravelMadePersonal
#FlyingReimagined
#NextLevelTravel
#BehindTheScenesMagic
#filmmakingelevated

The next one is a product film for the new Turkish Airlines Business Class… or at least, that’s what the brief said.

After digging deeper, we realized we could take it much further. This Business Class is fully made in Türkiye and designed with customer input – so we created characters representing different travelers and wrote a fun, lighthearted story that flows between them. It highlights Turkish hospitality and takes the brand to new heights.

Alongside the film, we delivered stunning photo assets showcasing the beautiful new design.

Directed by @dannyboybruce and @sophiefriederichs , with another flawless @fritz.bucker flight!

#TurkishAirlines
#BusinessClassRedefined
#MadeInTürkiye
#TurkishHospitality
#SkyHighStories
#AClassAbove
#LuxuryTravelMadePersonal
#FlyingReimagined
#NextLevelTravel
#BehindTheScenesMagic
#filmmakingelevated

The next one is a product film for the new Turkish Airlines Business Class… or at least, that’s what the brief said.

After digging deeper, we realized we could take it much further. This Business Class is fully made in Türkiye and designed with customer input – so we created characters representing different travelers and wrote a fun, lighthearted story that flows between them. It highlights Turkish hospitality and takes the brand to new heights.

Alongside the film, we delivered stunning photo assets showcasing the beautiful new design.

Directed by @dannyboybruce and @sophiefriederichs , with another flawless @fritz.bucker flight!

#TurkishAirlines
#BusinessClassRedefined
#MadeInTürkiye
#TurkishHospitality
#SkyHighStories
#AClassAbove
#LuxuryTravelMadePersonal
#FlyingReimagined
#NextLevelTravel
#BehindTheScenesMagic
#filmmakingelevated

Making films is always the lifeblood of our studio, and this year we delivered some incredible ones. 🎥

@dead.pixel.amsterdam dropped some dead-rising VFX 🧟 on the latest @thewoolmarkcompany film, while @sophiefriederichs used her whole brain 🤯 to reinvent what it means to make an explainer film for @stellarorg and @moneygram .

2025 is already locked in with some amazing film craft projects – and we can’t wait.

Making films is always the lifeblood of our studio, and this year we delivered some incredible ones. 🎥

@dead.pixel.amsterdam dropped some dead-rising VFX 🧟 on the latest @thewoolmarkcompany film, while @sophiefriederichs used her whole brain 🤯 to reinvent what it means to make an explainer film for @stellarorg and @moneygram .

2025 is already locked in with some amazing film craft projects – and we can’t wait.

Making films is always the lifeblood of our studio, and this year we delivered some incredible ones. 🎥

@dead.pixel.amsterdam dropped some dead-rising VFX 🧟 on the latest @thewoolmarkcompany film, while @sophiefriederichs used her whole brain 🤯 to reinvent what it means to make an explainer film for @stellarorg and @moneygram .

2025 is already locked in with some amazing film craft projects – and we can’t wait.

Making films is always the lifeblood of our studio, and this year we delivered some incredible ones. 🎥

@dead.pixel.amsterdam dropped some dead-rising VFX 🧟 on the latest @thewoolmarkcompany film, while @sophiefriederichs used her whole brain 🤯 to reinvent what it means to make an explainer film for @stellarorg and @moneygram .

2025 is already locked in with some amazing film craft projects – and we can’t wait.

Making films is always the lifeblood of our studio, and this year we delivered some incredible ones. 🎥

@dead.pixel.amsterdam dropped some dead-rising VFX 🧟 on the latest @thewoolmarkcompany film, while @sophiefriederichs used her whole brain 🤯 to reinvent what it means to make an explainer film for @stellarorg and @moneygram .

2025 is already locked in with some amazing film craft projects – and we can’t wait.

The #decentralife campaign for the Stellar Development Foundation isn’t just about blockchain – it’s about the people behind it. And trust us, the lives of developers building on Stellar are just as fascinating as the tech they’re creating.

It all kicked off in Amsterdam with Matthias – we met him at a soup kitchen and later at a goth bar, capturing his story and passion for building on Stellar. From there, things really took off.

Next stop: Miami, where we caught up with Bernardo from FelixPay. After that, we were off to Puerto Escondido – and by 5 a.m., we were on the beach shooting the Decaf team surfing at sunrise. On the way back, we made a stop in Mexico City to photograph the Cash Abroad crew before heading home to Amsterdam.

This project took us around the world – and next year, we’re doing it all over again.

#Decentralife is just getting started.

Here’s the list ready for copying:

#Decentralife
#BuiltOnStellar
#BlockchainStories
#StellarCommunity
#TechWithHeart
#DevelopersOfStellar
#GlobalBlockchainJourney
#PeopleBehindTheTech
#StellarBuilders
#LifeOnStellar
#FromSoupToSurf
#BlockchainInAction
#TechMeetsHumanity
#AroundTheWorldWithStellar
#NextStopStellar

The #decentralife campaign for the Stellar Development Foundation isn’t just about blockchain – it’s about the people behind it. And trust us, the lives of developers building on Stellar are just as fascinating as the tech they’re creating.

It all kicked off in Amsterdam with Matthias – we met him at a soup kitchen and later at a goth bar, capturing his story and passion for building on Stellar. From there, things really took off.

Next stop: Miami, where we caught up with Bernardo from FelixPay. After that, we were off to Puerto Escondido – and by 5 a.m., we were on the beach shooting the Decaf team surfing at sunrise. On the way back, we made a stop in Mexico City to photograph the Cash Abroad crew before heading home to Amsterdam.

This project took us around the world – and next year, we’re doing it all over again.

#Decentralife is just getting started.

Here’s the list ready for copying:

#Decentralife
#BuiltOnStellar
#BlockchainStories
#StellarCommunity
#TechWithHeart
#DevelopersOfStellar
#GlobalBlockchainJourney
#PeopleBehindTheTech
#StellarBuilders
#LifeOnStellar
#FromSoupToSurf
#BlockchainInAction
#TechMeetsHumanity
#AroundTheWorldWithStellar
#NextStopStellar

The #decentralife campaign for the Stellar Development Foundation isn’t just about blockchain – it’s about the people behind it. And trust us, the lives of developers building on Stellar are just as fascinating as the tech they’re creating.

It all kicked off in Amsterdam with Matthias – we met him at a soup kitchen and later at a goth bar, capturing his story and passion for building on Stellar. From there, things really took off.

Next stop: Miami, where we caught up with Bernardo from FelixPay. After that, we were off to Puerto Escondido – and by 5 a.m., we were on the beach shooting the Decaf team surfing at sunrise. On the way back, we made a stop in Mexico City to photograph the Cash Abroad crew before heading home to Amsterdam.

This project took us around the world – and next year, we’re doing it all over again.

#Decentralife is just getting started.

Here’s the list ready for copying:

#Decentralife
#BuiltOnStellar
#BlockchainStories
#StellarCommunity
#TechWithHeart
#DevelopersOfStellar
#GlobalBlockchainJourney
#PeopleBehindTheTech
#StellarBuilders
#LifeOnStellar
#FromSoupToSurf
#BlockchainInAction
#TechMeetsHumanity
#AroundTheWorldWithStellar
#NextStopStellar

The #decentralife campaign for the Stellar Development Foundation isn’t just about blockchain – it’s about the people behind it. And trust us, the lives of developers building on Stellar are just as fascinating as the tech they’re creating.

It all kicked off in Amsterdam with Matthias – we met him at a soup kitchen and later at a goth bar, capturing his story and passion for building on Stellar. From there, things really took off.

Next stop: Miami, where we caught up with Bernardo from FelixPay. After that, we were off to Puerto Escondido – and by 5 a.m., we were on the beach shooting the Decaf team surfing at sunrise. On the way back, we made a stop in Mexico City to photograph the Cash Abroad crew before heading home to Amsterdam.

This project took us around the world – and next year, we’re doing it all over again.

#Decentralife is just getting started.

Here’s the list ready for copying:

#Decentralife
#BuiltOnStellar
#BlockchainStories
#StellarCommunity
#TechWithHeart
#DevelopersOfStellar
#GlobalBlockchainJourney
#PeopleBehindTheTech
#StellarBuilders
#LifeOnStellar
#FromSoupToSurf
#BlockchainInAction
#TechMeetsHumanity
#AroundTheWorldWithStellar
#NextStopStellar

The #decentralife campaign for the Stellar Development Foundation isn’t just about blockchain – it’s about the people behind it. And trust us, the lives of developers building on Stellar are just as fascinating as the tech they’re creating.

It all kicked off in Amsterdam with Matthias – we met him at a soup kitchen and later at a goth bar, capturing his story and passion for building on Stellar. From there, things really took off.

Next stop: Miami, where we caught up with Bernardo from FelixPay. After that, we were off to Puerto Escondido – and by 5 a.m., we were on the beach shooting the Decaf team surfing at sunrise. On the way back, we made a stop in Mexico City to photograph the Cash Abroad crew before heading home to Amsterdam.

This project took us around the world – and next year, we’re doing it all over again.

#Decentralife is just getting started.

Here’s the list ready for copying:

#Decentralife
#BuiltOnStellar
#BlockchainStories
#StellarCommunity
#TechWithHeart
#DevelopersOfStellar
#GlobalBlockchainJourney
#PeopleBehindTheTech
#StellarBuilders
#LifeOnStellar
#FromSoupToSurf
#BlockchainInAction
#TechMeetsHumanity
#AroundTheWorldWithStellar
#NextStopStellar

The #decentralife campaign for the Stellar Development Foundation isn’t just about blockchain – it’s about the people behind it. And trust us, the lives of developers building on Stellar are just as fascinating as the tech they’re creating.

It all kicked off in Amsterdam with Matthias – we met him at a soup kitchen and later at a goth bar, capturing his story and passion for building on Stellar. From there, things really took off.

Next stop: Miami, where we caught up with Bernardo from FelixPay. After that, we were off to Puerto Escondido – and by 5 a.m., we were on the beach shooting the Decaf team surfing at sunrise. On the way back, we made a stop in Mexico City to photograph the Cash Abroad crew before heading home to Amsterdam.

This project took us around the world – and next year, we’re doing it all over again.

#Decentralife is just getting started.

Here’s the list ready for copying:

#Decentralife
#BuiltOnStellar
#BlockchainStories
#StellarCommunity
#TechWithHeart
#DevelopersOfStellar
#GlobalBlockchainJourney
#PeopleBehindTheTech
#StellarBuilders
#LifeOnStellar
#FromSoupToSurf
#BlockchainInAction
#TechMeetsHumanity
#AroundTheWorldWithStellar
#NextStopStellar

Did you know your conscious mind is basically running on low power mode – like, 0.1% of your brain? 🧠
Turns out, most decisions happen subconsciously, especially when it comes to sound.

So when the Stellar Development Foundation asked us to craft their sonic branding, we knew we had to tap into something deeper.

But aligning a room full of brilliant developers on one sound? Yeah… easier said than done.

🔊 Enter our master plan:
We slid over 50 IT pros into MRI scanners and measured their brains while we shaped the sound identity. If it didn’t light up their subconscious, it didn’t make the cut.

The result? A sound that’s human, technical, and hits all the right brainwaves. Plus, we threw in some slick UX sounds for the Stellar network’s developers.

Brains over popcorn on this one.

#Brainpower #SubconsciousDecisions #SonicBranding #StellarSound #Neuroscience #UXDesign #SoundIdentity #CreativeStrategy #TechInnovation #MRIInsights #SubliminalSound #MindfulBranding #DesignForDevelopers #SoundOn #NeuralWaves

Did you know your conscious mind is basically running on low power mode – like, 0.1% of your brain? 🧠
Turns out, most decisions happen subconsciously, especially when it comes to sound.

So when the Stellar Development Foundation asked us to craft their sonic branding, we knew we had to tap into something deeper.

But aligning a room full of brilliant developers on one sound? Yeah… easier said than done.

🔊 Enter our master plan:
We slid over 50 IT pros into MRI scanners and measured their brains while we shaped the sound identity. If it didn’t light up their subconscious, it didn’t make the cut.

The result? A sound that’s human, technical, and hits all the right brainwaves. Plus, we threw in some slick UX sounds for the Stellar network’s developers.

Brains over popcorn on this one.

#Brainpower #SubconsciousDecisions #SonicBranding #StellarSound #Neuroscience #UXDesign #SoundIdentity #CreativeStrategy #TechInnovation #MRIInsights #SubliminalSound #MindfulBranding #DesignForDevelopers #SoundOn #NeuralWaves