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Today, we celebrate not one, but two @clioawards for #ShowGhanaLove 🏳️‍🌈. A powerful reminder that purpose-driven creativity can move culture, speak truth, and shift how we see each other’s humanity.

Congratulations to the team behind the work for bringing home two well-earned wins 🏆🏆

Chief Creative Officer: Sbu Sitole @sbusitole
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Multimedia Designer: Tertio Esterhuysen @tertioe

The One Show celebrates the world’s most powerful ideas, with the Pencil standing as one of the industry’s highest honours.

#ShowGhanaLove used creativity to challenge perceptions and spotlight Ghana’s anti-LGBTQIA+ bill, proving that brave ideas can shift how we see each other’s humanity.

Congratulations to the 2026 Finalists: The Odd Number creative team
Chief Creative Officer: Sbu Sitole @sbusitole
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Multimedia Designer: Tertio Esterhuysen @tertioe

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

@momentumza and @metropolitan_za invited… and we accepted.

The first M-Connect of the year felt like the perfect inspiration for our Chief Creative Officer, @sbusitole to facilitate the great debate: Long-term brand platforms or Short-term activations? Cue an engaging and colourful discussion with strong views and even stronger opinions from people who say “nothing from my side in meetings.

Here’s to connecting, sharing, and shaping the future of our work, together. 🤝

A heartfelt thank you to our @momentum_insure clients for trusting us, our incredible creative team. The production crew from @gentlemenfilms for pouring their heart into every frame.

We’re so proud to present:
Momentum Insure Safety Designed Different

Credits
Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88
Momentum Insure: CMO ShweShwe Thlapane @shweshwet66
Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave
Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela

The Odd Number Team
Chief Creative Officer: Sbu Sitole @sbusitole
Business Unit Director: Masibulele Hlwatika @phatsoulsinhell
Group Account Director: Bridget St. Claire @bridget_stclair
Senior Account Manager: Emily Kangwa @emily.iam
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Senior Strategist: Mbali Mchunu
Head Of Digital: Senzo Xulu @senzoxulu
Content Manager: Karabo Mashele @karabeyps
Integrated Producer: Thuto Ntshabele @thutontshabele

Gentlemen Films
Director: Jono Hall @dannyrocketer
Producer: Sanra Broekman @broekmansanra
Executive Producer: Greg Rom
PM: Elani van Rooyen @_ladylani_

A heartfelt thank you to our @momentum_insure clients for trusting us, our incredible creative team. The production crew from @gentlemenfilms for pouring their heart into every frame.

We’re so proud to present:
Momentum Insure Safety Designed Different

Credits
Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88
Momentum Insure: CMO ShweShwe Thlapane @shweshwet66
Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave
Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela

The Odd Number Team
Chief Creative Officer: Sbu Sitole @sbusitole
Business Unit Director: Masibulele Hlwatika @phatsoulsinhell
Group Account Director: Bridget St. Claire @bridget_stclair
Senior Account Manager: Emily Kangwa @emily.iam
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Senior Strategist: Mbali Mchunu
Head Of Digital: Senzo Xulu @senzoxulu
Content Manager: Karabo Mashele @karabeyps
Integrated Producer: Thuto Ntshabele @thutontshabele

Gentlemen Films
Director: Jono Hall @dannyrocketer
Producer: Sanra Broekman @broekmansanra
Executive Producer: Greg Rom
PM: Elani van Rooyen @_ladylani_

A heartfelt thank you to our @momentum_insure clients for trusting us, our incredible creative team. The production crew from @gentlemenfilms for pouring their heart into every frame.

We’re so proud to present:
Momentum Insure Safety Designed Different

Credits
Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88
Momentum Insure: CMO ShweShwe Thlapane @shweshwet66
Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave
Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela

The Odd Number Team
Chief Creative Officer: Sbu Sitole @sbusitole
Business Unit Director: Masibulele Hlwatika @phatsoulsinhell
Group Account Director: Bridget St. Claire @bridget_stclair
Senior Account Manager: Emily Kangwa @emily.iam
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Senior Strategist: Mbali Mchunu
Head Of Digital: Senzo Xulu @senzoxulu
Content Manager: Karabo Mashele @karabeyps
Integrated Producer: Thuto Ntshabele @thutontshabele

Gentlemen Films
Director: Jono Hall @dannyrocketer
Producer: Sanra Broekman @broekmansanra
Executive Producer: Greg Rom
PM: Elani van Rooyen @_ladylani_

A heartfelt thank you to our @momentum_insure clients for trusting us, our incredible creative team. The production crew from @gentlemenfilms for pouring their heart into every frame.

We’re so proud to present:
Momentum Insure Safety Designed Different

Credits
Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88
Momentum Insure: CMO ShweShwe Thlapane @shweshwet66
Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave
Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela

The Odd Number Team
Chief Creative Officer: Sbu Sitole @sbusitole
Business Unit Director: Masibulele Hlwatika @phatsoulsinhell
Group Account Director: Bridget St. Claire @bridget_stclair
Senior Account Manager: Emily Kangwa @emily.iam
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Senior Strategist: Mbali Mchunu
Head Of Digital: Senzo Xulu @senzoxulu
Content Manager: Karabo Mashele @karabeyps
Integrated Producer: Thuto Ntshabele @thutontshabele

Gentlemen Films
Director: Jono Hall @dannyrocketer
Producer: Sanra Broekman @broekmansanra
Executive Producer: Greg Rom
PM: Elani van Rooyen @_ladylani_

On a gloomy Valentine’s weekend, we brought Safety Designed Different to life.

A campaign that doesn’t just promise protection, it shows what real safety feels like, looks like, and does when it matters most.

Credits
Momentum Executive Head: Chief Marketing Office Nontokozo Madonsela @nontokozom88
Momentum Insure: CMO ShweShwe Thlapane @shweshwet66
Momentum Insure: PR, ATL & Lead Agencies Genevieve Fredricks @genveeave
Momentum Insure: Digital Marketing Manager Mpumelelo Madonsela @mpumelelomadonsela

The Odd Number Team
Chief Creative Officer: Sbu Sitole @sbusitole
Business Unit Director: Masibulele Hlwatika @phatsoulsinhell
Group Account Director: Bridget St. Claire @bridget_stclair
Senior Account Manager: Emily Kangwa @emily.iam
Creative Director: Neema Nouse @neemanouse
Art Director: Sibuyiselwe Nhlangwini @sibu_n
Copywriter: Tebogo Kgapola @tebogomani_
Head Of Digital: Senzo Xulu @senzoxulu
Content Manager: Karabo Mashele @karabeyps
Integrated Producer: Thuto Ntshabele @thutontshabele

Gentlemen Films
Director: Jono Hall @dannyrocketer
Producer: Sanra Broekman @broekmansanra
Executive Producer: Greg Rom
PM: Elani van Rooyen @_ladylani_

It’s no wonder we’re beaming with pride as @sibu_n has been selected as one of the 2026 @lia_creativeliaisons Mentees, in partnership with @creativecirclesa

The London International Awards has long been dedicated to inspiring and mentoring the next generation of creative talent around the world. This year, @sibu_n is one of just two South African creatives chosen to step onto this global stage.

Another powerful milestone in what is already a beautifully unfolding creative journey.

From The Odd Number to the world. 🌍✨

#LIA #LIAawards #CreatedForCreatives #CreativeLIAisons #CreativeLIAisonsGlobalCoachingAcademy

If we’re this aligned on the fits, Q1 goals don’t stand a chance. 🤏🏆

#NothingWrong #Liberated #TheODDNumber #AgencyLife

If one of these roles has your name on it, get in touch👀
Email your CV/portfolio to: taryn@theoddnumber.co.za

As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.

2025, you owe us nothing.

Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨

As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.

2025, you owe us nothing.

Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨

As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.

2025, you owe us nothing.

Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨

As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.

2025, you owe us nothing.

Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨

As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.

2025, you owe us nothing.

Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨

As we wrap up the year, a huge thank you to our incredible team, collaborators, partners and clients for a year defined by creative liberation, resilience and growth.

2025, you owe us nothing.

Wishing everyone a restful holiday. Here’s to recharging, reflecting and coming back stronger. See you in 2026 ✨

We’re proud to announce that our very own @neemanouse is taking her place on the global stage as one of 8 South African creatives on The One Show 2026 jury, judging Interactive, Online & Mobile Work.

Congratulations Neema. World, watch out, she’s bringing the heat 🔥

Your favourite “odd” ones just bagged ‘Medium Agency of the Year’ for the second year running by @financialmail.za 🙌🏽🔥. Creativity stays winning when the team stays brilliant and liberated.

Shoutout to our incredible team, clients and partners for keeping the creativity odd and unstoppable.

#NothingWrong #BusinessOfCreativity#FMADFocus2025 TheOddNumber

Show Ghana Love started as a spark and grew into a movement, now recognised at the Creative Circle Awards: 1st in PR & Media (July 2025) and 2nd in Digital Comms (May 2025).

A huge shoutout to the team whose talent, grit and vision sparked conversations, shifted perspectives and left a mark. Here’s to daring bigger, thinking bolder and creating without limits.

Danko, Team Odd.🚀

Show Ghana Love started as a spark and grew into a movement, now recognised at the Creative Circle Awards: 1st in PR & Media (July 2025) and 2nd in Digital Comms (May 2025).

A huge shoutout to the team whose talent, grit and vision sparked conversations, shifted perspectives and left a mark. Here’s to daring bigger, thinking bolder and creating without limits.

Danko, Team Odd.🚀