WPP Media
We are WPPโs global media collective, built for the AI era

Why WPP Media? To unify the best platform, people, and partners under one global media collective.

We are the global media collectiveโbringing together the best platforms, people, and partners to create innovative solutions that deliver unparalleled growth for our clients.ย
This is more than a nameโitโs a promise to empower extraordinary work, every day, in every market. ๐

What does WPP Media stand for?
- Innovation: Smarter solutions powered by cutting-edge AI.ย
- Collaboration: Unified teams working seamlessly across platforms and markets.ย
- Growth: Delivering measurable outcomes for clients, every day.ย We empower ambitious experts, brands, and businesses to do extraordinary work.
Forget linear career paths; @ridhviโs story shows how diverse experiences can build extraordinary talent โจ
From Kathak dance to entrepreneurship to data analytics, every chapter shaped her perspective in unexpected ways. Now an Associate Director of Analytics at WPP Media in New York, Ridhvi Agarwaalโs journey is a reminder that growth rarely follows a straight line ๐ฉต
Thank you for sharing your story as part of our The Extraordinaries eries, Ridhvi!

One moment, now eternal โจ
As the Subโ2 marathon moment raced around the world, @wppmedia stood alongside adidas to celebrate history in the making.
In London, @adidas athlete Sabastian Sawe broke the 2โhour barrier and set a new world record of 1:59:30. And in Shanghai, the moment came alive on a giant outdoor LED screen, inviting the city to witness what human possibility looks like when limits are redefined.

One moment, now eternal โจ
As the Subโ2 marathon moment raced around the world, @wppmedia stood alongside adidas to celebrate history in the making.
In London, @adidas athlete Sabastian Sawe broke the 2โhour barrier and set a new world record of 1:59:30. And in Shanghai, the moment came alive on a giant outdoor LED screen, inviting the city to witness what human possibility looks like when limits are redefined.

One moment, now eternal โจ
As the Subโ2 marathon moment raced around the world, @wppmedia stood alongside adidas to celebrate history in the making.
In London, @adidas athlete Sabastian Sawe broke the 2โhour barrier and set a new world record of 1:59:30. And in Shanghai, the moment came alive on a giant outdoor LED screen, inviting the city to witness what human possibility looks like when limits are redefined.

One moment, now eternal โจ
As the Subโ2 marathon moment raced around the world, @wppmedia stood alongside adidas to celebrate history in the making.
In London, @adidas athlete Sabastian Sawe broke the 2โhour barrier and set a new world record of 1:59:30. And in Shanghai, the moment came alive on a giant outdoor LED screen, inviting the city to witness what human possibility looks like when limits are redefined.
The Devil Wears Outdated Search Models ๐
AI has blurred the lines between search and social, creating a โBlended Feedโ where brands are judged on more than just relevance. Fit check from Susie Saadian in Media Rewind ๐
Ever wondered what a day is like for a Graduate Trainee at WPP Media Hong Kong? Meet JIELIN TAN, who pulls back the curtain! ๐
Join Jerry on her exciting 18-month journey as she dives into the new era of media advertising.
From gaining hands-on experience in paid search and non-biddable media to collaborating cross-functionally on client campaigns for leading global brands, she's building a broad skillset, leveraging cutting-edge technologies and leadership opportunities, to become a future industry leader.
Ready to accelerate your career? Explore more roles with us below and in our bioโจ
Hong Kong roles ๐
https://ow.ly/RnFE50YR0TO
All roles ๐
https://ow.ly/U2R450YR0TP
Your marketing strategy might be missing the moment. What's holding brands back today? ๐ค
๐ฅ Predict, donโt react. Amplify authentic, fan-led content already gaining traction
๐ Turn attention into action with a seamless path to purchase
Susie Saadian shares more in Media Rewind ๐
Facing a cancer diagnosis is one of the hardest things a person can do. Traci Redmond faced it. And then she chose to share her story. ๐ฉบ
Our colleague, Executive Assistant, actress, and now advocate, spoke openly about her journey. Because she knows her story might save a life.
Colorectal cancer is now the #1 cancer killer for adults under 50. And it is one of the most preventable. A colonoscopy can find and remove polyps before they turn into cancer.
Traci has told her story on stage in New York City. She is writing a solo play about her journey. It is honest, real, and full of the humor that makes her, her. ๐
We are so proud of you, Traci.
If her story moves you, do something with that feeling: ๐ Get screened. ๐ Book that appointment you've been putting off. ๐ Share this with someone who needs to see it.
Thank you to @americancancersociety for the vital work you do.
#ColorectalCancer#WPPMediaExtraordinaries
Someone hold our fries, we have NEWS!!
New US client incomingโฆ
@wppmedia x @wendys ๐
Yep, you read that right, we are so proud to be part of the team appointed as Wendyโs U.S. Media Partner!
With media, creative, strategy, and data coming together in one integrated model, weโre ready to cook up work that actually performs (pun intended).
โI have a feeling this oneโs going to be really, really fun.โ - Jago Sherman, Head of Strategy
Because when quality is the recipe, it should show up everywhere, including the media ๐
Anyone up for a Wendyโs?
#Wendys #WPPMedia #InfluencerMarketing #ClientWin
Mass reach isnโt delivering like it used to.
Keyword-first search is losing relevance.
And brands still leaning on both are losing ground.
Weโre in the intelligence era โ where AI-powered discovery and community-led influence are changing how attention is earned and where marketing spend should go.
Two shifts to watch: โก๏ธ From mass reach to micro-trust
โก๏ธ From matching keywords to optimizing for meaning
Dive into the full Media Rewind or read the articles to see how the smartest brands are adapting.

The first year in a new country sets the tone for long-term belonging.
New research from WPP Media explores the earliest chapter of the newcomer โ how people navigate unfamiliar systems, build networks, and start discovering the brands and institutions around them.
Some of what we learned:
Many newcomers rely on personal networks before trusting brands.
The first year is when brand trust, and loyalty, is built โ or lost.
Read the first of our four-part series at https://ow.ly/v4n950YCwK0 and be the first to hear about our upcoming 'Canada's New Voices' thought leadership event at https://ow.ly/CXbX50YCwK3.
#CanadasNewVoices #WPPCanada #NewCanadians

The first year in a new country sets the tone for long-term belonging.
New research from WPP Media explores the earliest chapter of the newcomer โ how people navigate unfamiliar systems, build networks, and start discovering the brands and institutions around them.
Some of what we learned:
Many newcomers rely on personal networks before trusting brands.
The first year is when brand trust, and loyalty, is built โ or lost.
Read the first of our four-part series at https://ow.ly/v4n950YCwK0 and be the first to hear about our upcoming 'Canada's New Voices' thought leadership event at https://ow.ly/CXbX50YCwK3.
#CanadasNewVoices #WPPCanada #NewCanadians

The first year in a new country sets the tone for long-term belonging.
New research from WPP Media explores the earliest chapter of the newcomer โ how people navigate unfamiliar systems, build networks, and start discovering the brands and institutions around them.
Some of what we learned:
Many newcomers rely on personal networks before trusting brands.
The first year is when brand trust, and loyalty, is built โ or lost.
Read the first of our four-part series at https://ow.ly/v4n950YCwK0 and be the first to hear about our upcoming 'Canada's New Voices' thought leadership event at https://ow.ly/CXbX50YCwK3.
#CanadasNewVoices #WPPCanada #NewCanadians

The first year in a new country sets the tone for long-term belonging.
New research from WPP Media explores the earliest chapter of the newcomer โ how people navigate unfamiliar systems, build networks, and start discovering the brands and institutions around them.
Some of what we learned:
Many newcomers rely on personal networks before trusting brands.
The first year is when brand trust, and loyalty, is built โ or lost.
Read the first of our four-part series at https://ow.ly/v4n950YCwK0 and be the first to hear about our upcoming 'Canada's New Voices' thought leadership event at https://ow.ly/CXbX50YCwK3.
#CanadasNewVoices #WPPCanada #NewCanadians

The first year in a new country sets the tone for long-term belonging.
New research from WPP Media explores the earliest chapter of the newcomer โ how people navigate unfamiliar systems, build networks, and start discovering the brands and institutions around them.
Some of what we learned:
Many newcomers rely on personal networks before trusting brands.
The first year is when brand trust, and loyalty, is built โ or lost.
Read the first of our four-part series at https://ow.ly/v4n950YCwK0 and be the first to hear about our upcoming 'Canada's New Voices' thought leadership event at https://ow.ly/CXbX50YCwK3.
#CanadasNewVoices #WPPCanada #NewCanadians

The first year in a new country sets the tone for long-term belonging.
New research from WPP Media explores the earliest chapter of the newcomer โ how people navigate unfamiliar systems, build networks, and start discovering the brands and institutions around them.
Some of what we learned:
Many newcomers rely on personal networks before trusting brands.
The first year is when brand trust, and loyalty, is built โ or lost.
Read the first of our four-part series at https://ow.ly/v4n950YCwK0 and be the first to hear about our upcoming 'Canada's New Voices' thought leadership event at https://ow.ly/CXbX50YCwK3.
#CanadasNewVoices #WPPCanada #NewCanadians
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