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This is more than hair - it’s identity, artistry, evolution, and unity 🖤

Shape Your World puts artistry in your hands, inspiring expression everywhere, for everyone.

Created with stylists. Made for all. Designed for limitless creativity.

Hair by: @shay_dempsey1, @angelovallillo, @pedrosaldanapty
Models: @annadolisi, @anneliek_, @aunjelyepp, @naokijansen, @gemmaseymour_
Photographer/Director: @benjaminvnuk
Make-up: @peterschell_beauty
Styling: @_terezaortiz_
Production: @bts_creative_de
Creative agency: @concretedesignstudio
Product photographer: @aaphotographyinc

Same iconic formula. Fresh new look. Timeless artistry.

Artistry in your hands - crafted by stylists, created for all.

The evolution of Sebastian begins here.

Hair by: @shay_dempsey1, @angelovallillo, @pedrosaldanapty
Models: @annadolisi, @anneliek_, @aunjelyepp, @naokijansen, @gemmaseymour_
Photographer/Director: @benjaminvnuk
Make-up: @peterschell_beauty
Styling: @_terezaortiz_
Production: @bts_creative_de
Creative agency: @concretedesignstudio
Product photographer: @aaphotographyinc

Your hair. Your craft. Your identity. Welcome to Shape Your World - where artistry begins in your hands.

Hair by: @shay_dempsey1, @angelovallillo, @pedrosaldanapty
Models: @annadolisi, @anneliek_, @aunjelyepp, @naokijansen, @gemmaseymour_
Photographer/Director: @benjaminvnuk
Make-up: @peterschell_beauty
Styling: @_terezaortiz_
Production: @bts_creative_de
Creative agency: @concretedesignstudio
Product photographer: @aaphotographyinc

The chair is more than a place for hair. It’s where people open up, reset, and feel like themselves again. Behind it all is the artist holding that space.

This Mental Health Awareness Month, we’re reminding every stylist to hold space for themselves as well.

Share this with someone who needs the reminder. 🖤

Soft movement, polished finish.

@joyjah at @kokentheharlot’s salon event, styled with Dark Oil shampoo & conditioner for silky shine, and Shaper Plus hairspray for flexible hold that lasts.

Smooth, touchable and effortlessly undone. 🖤

Watch for the secret to intense moisture 💧

For next level nourishment, @pedrosaldanapty tries out the new Potion 9 line, built with 9 plant botanicals* to hydrate, soften, and style in one seamless routine.

Ready to bring Potion 9 into your chair?

*Except Shampoo and Lite Spray

Where treatment meets technique.

@ShayDempsey1 shows us how he uses the Potion 9 Pro-Grade Powder-to-Foam Treatment. This in salon service activates into a rich foam and works through strands to help enhance manageability, softness, and styling control.

Tag a stylist who needs to try this ⬇️

Weekly reset, with a strong finish.

The No Breaker collection merges bond-building care with styling performance to help reduce breakage while keeping hair smooth, workable, and ready for anything.
What is your shower essential?

📸 @laura.saunders_wella

Weekly reset, with a strong finish.

The No Breaker collection merges bond-building care with styling performance to help reduce breakage while keeping hair smooth, workable, and ready for anything.
What is your shower essential?

📸 @laura.saunders_wella

Curls, defined and nourished.

🖤 Potion 9 Leave-in Conditioner & Styling Cream hydrates and styles
🖤 Potion 9 Super Luxe Styling Drops elevate shine and smoothness

Together, they enhance natural texture without compromise. Discover the new Potion 9 Collection at the link in bio.

Sebastian Stylist: @shaydempsey1
Model: @aunjelyepp

Curls, defined and nourished.

🖤 Potion 9 Leave-in Conditioner & Styling Cream hydrates and styles
🖤 Potion 9 Super Luxe Styling Drops elevate shine and smoothness

Together, they enhance natural texture without compromise. Discover the new Potion 9 Collection at the link in bio.

Sebastian Stylist: @shaydempsey1
Model: @aunjelyepp

Curls, defined and nourished.

🖤 Potion 9 Leave-in Conditioner & Styling Cream hydrates and styles
🖤 Potion 9 Super Luxe Styling Drops elevate shine and smoothness

Together, they enhance natural texture without compromise. Discover the new Potion 9 Collection at the link in bio.

Sebastian Stylist: @shaydempsey1
Model: @aunjelyepp

It's giving... we love Dark Oil Smooth & Shine Styling Oil no matter what 🖤

An iconic style, an iconic moment. 📸

A timeless look elevated by bounce, shine and texture. Using 3 Sebastian essentials:
🖤 Potion 9 Leave-In Conditioner and Styling Cream
🖤 Shaper Plus Hairspray
🖤 Dark Oil Smooth & Shine Styling Oil

What style is forever iconic to you?

A complete in-salon Potion 9 routine with @makeyourid

🧡 Cleanse and condition hair with Potion 9 Nourishing Shampoo and Conditioner
🧡 Treat with the Potion 9 Pro-Grade Powder to Foam Treatment
🧡 Style & finish with the Potion 9 Super Luxe Styling Drops

Nine benefits, one system. Discover it in salon or at the link in bio.