Instagram Story Save

Get to know Redken’s 🆕 Signature Technique: Halo Contouring™️

Bought to you by Redken Artistic Ambassadors @sarabotsfordhair and @danilo.bozic, watch to learn more about this technique featuring 🆕 Shades ALK. 🩶

Halo Contouring™️is all about mastering light and shadow to enhance your client’s unique face shape. With this technique, you can create stunning depth and glowing highlights for a customized look and a seamless grow-out.

Ready to elevate your color artistry? ✨ Head to link in bio to watch the how-to’s.

THE POWER OF A COLOR. 🎨 From the #1 demi brand in the world.*

🆕 Shades ALK liquid-cream alkaline demi hair color features high-performance dyes for up to 1 level of lift, and full-bodied, true-to-tone results that lasts up to 8 weeks.

With a wide 50 shade palette that delivers up to 75% coverage and is fully intermixable, your demi toolkit is now complete with #ShadesALK. 🩶

What questions do you have about the latest in Redken's game-changing innovations? ⬇️

*Kline 2024 Professional Hair Color Market

THE POWER OF A COLOR. 🎨 From the #1 demi brand in the world.*

🆕 Shades ALK liquid-cream alkaline demi hair color features high-performance dyes for up to 1 level of lift, and full-bodied, true-to-tone results that lasts up to 8 weeks.

With a wide 50 shade palette that delivers up to 75% coverage and is fully intermixable, your demi toolkit is now complete with #ShadesALK. 🩶

What questions do you have about the latest in Redken's game-changing innovations? ⬇️

*Kline 2024 Professional Hair Color Market

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Now that your demi toolkit is complete with the game-changing introduction of Shades ALK, it's time to use this 🆕 liquid-cream alkaline demi with the OG Gloss, Shades EQ to recreate our NEW signature technique: HALO CONTOURING™️.

Inspired by the soft glow of a halo, this customizable technique plays with light and shadow to illuminate the face and give all-over radiance. Achieve sculpted depth + dimension from the crown and offer your clients the latest in innovative techniques by Redken. 🖤

Swipe to see how this Halo Contouring was created by #RedkenBrandAmbassador @xo.farhana.balayage 🇨🇦 & Director of Education 🇨🇦 @katrina_smiley using Shades ALK, Shades EQ and Blonde IQ 9+ 🖤

And be sure to head to link in bio for more education by Redken Artistic Ambassadors @sarabotsfordhair & @danilo.bozic on how to tailor Halo Contouring for every client. ✨

Maximum lift meets maximum neutralization.* 🖤

With Blonde IQ 9+'s Advanced Neutralization Technology & dedicated oil-powered developer, you’re getting:

💡 Up to 9 levels of powerful, clean lift
💡 Creamy consistency for precision application
💡 No swelling for better saturation and even lift

Shop Blonde IQ 9+ today @saloncentric and at L'Oreal Partner Shop in the EU.🖤 #BlondeIQ

*vs. other Redken lighteners

Maximum lift meets maximum neutralization.* 🖤

With Blonde IQ 9+'s Advanced Neutralization Technology & dedicated oil-powered developer, you’re getting:

💡 Up to 9 levels of powerful, clean lift
💡 Creamy consistency for precision application
💡 No swelling for better saturation and even lift

Shop Blonde IQ 9+ today @saloncentric and at L'Oreal Partner Shop in the EU.🖤 #BlondeIQ

*vs. other Redken lighteners

Learn better. Earn better. Live best. 🖤

Beyond providing superior hair color, Redken is a global powerhouse community that lifts its stylists up and pushes them to reach their full potential. ✨

Listen in as our Mainstage artists reveal how Redken transformed their careers, and what it feels like to finally experience the magic of Symposium firsthand. 🎤

The energy is unmatched. The growth is real. Will we see you there?

#RedkenSymposium2026

When correcting color, hair health is just as important as its tone. ✨

In a multi-session color correction process, maintaining the hair's integrity is crucial. That's why #RedkenPartner @beautyby__chantelle 🇺🇸 uses Shades EQ to create the perfect canvas, evening out her client's base while providing dimension. 🔥

SEQ's acidic formula restores the hair's shine in just one use, leaving it looking and feeling healthier. 🩷

Try Chantelle's #RedkenRecipe:
💡 Lift: Blonde IQ 9+ & 20 Vol Pro-oxide Oil Developer
🩷 Zone 1: Shades EQ 03N
🩷 Zone 2: Shades EQ 04N + 04NA (equal parts)
🩷 Zone 3: Shades EQ 06NCh

What's your favorite tip for color corrections? Tell us below. ⤵️

The smartest way to blonde. 💡🖤

See how @paintedbyashleymarie 🇺🇸 creates a bright yet natural-looking blonde using Blonde IQ 9+ for up to 9 levels of clean, even lift, made for Shades EQ. 🩷

Recreate Ashley's #RedkenRecipe:
💡 Lift: Blonde IQ 9+ & 20 Vol Pro-oxide Oil Developer
🩷 Root Tap: Shades EQ 07N + 08N + 08T (equal parts)
🩷 Zone 3: 010GRo + 09P + 000 (2:2:1)

When do you find yourself reaching for Blonde IQ 9+? Comment below ⤵️

The smartest way to blonde. 💡🖤

See how @paintedbyashleymarie 🇺🇸 creates a bright yet natural-looking blonde using Blonde IQ 9+ for up to 9 levels of clean, even lift, made for Shades EQ. 🩷

Recreate Ashley's #RedkenRecipe:
💡 Lift: Blonde IQ 9+ & 20 Vol Pro-oxide Oil Developer
🩷 Root Tap: Shades EQ 07N + 08N + 08T (equal parts)
🩷 Zone 3: 010GRo + 09P + 000 (2:2:1)

When do you find yourself reaching for Blonde IQ 9+? Comment below ⤵️

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

You voted, we answered: Meet the Shades EQ must-haves for Gemini season. ♊

Explore our curated Redken Recipes that capture the essence of Gemini. This selection of rich coppers and soft, buttery blondes represents the multifaceted, dynamic, and luminous energy of the sign. 🖤

Next up on the zodiac chart is Cancer. Tell us in the comments: Which #ShadesEQ has the most Cancer energy? ✨

#RedkenRecipe

Are you ready to take your career to the next level?⚡

Meet the powerhouse pros joining the Redken Symposium lineup this year. This isn’t just an event; it’s an investment in your future. 🔥

Learn better, earn better and live best with:

🖤 24+ High-Impact Classes
🖤 1 Iconic Mainstage featuring world-class artistry
🖤 3 Days of transformation in Las Vegas

Vegas is calling. In less than 1 month, the industry elites will all be under one roof. Don’t just watch it on your feed — be in the room where it happens. 🎰

Last Chance: Secure your tickets at the link in bio. 🔗

#RedkenSymposium2026

Last month, we celebrated 43 years of Shades EQ: the demi that never goes out of style. 🎉

Shades EQ is just as iconic today as it was in 1983. Featuring a revolutionary acidic liquid demi-permanent formula, it lasts up to 28 shampoos while sealing the cuticle for smooth, shiny hair after every service. 🩷

It's no secret why Shades EQ is the #1 demi in the world*. Aside from hosting the largest demi palette worldwide*, its formula visibly reduces damage in 1 service**, providing intense shine and conditioning. ✨

If you're looking for a sign to treat yourself to Shades EQ, this is it. Visit your local @SalonCentric today. 🖤

* Kline's 2024 Professional Hair Color Market Research
** Based on instrumental test + consumer study using Shades EQ post-blonding service

Last month, we celebrated 43 years of Shades EQ: the demi that never goes out of style. 🎉

Shades EQ is just as iconic today as it was in 1983. Featuring a revolutionary acidic liquid demi-permanent formula, it lasts up to 28 shampoos while sealing the cuticle for smooth, shiny hair after every service. 🩷

It's no secret why Shades EQ is the #1 demi in the world*. Aside from hosting the largest demi palette worldwide*, its formula visibly reduces damage in 1 service**, providing intense shine and conditioning. ✨

If you're looking for a sign to treat yourself to Shades EQ, this is it. Visit your local @SalonCentric today. 🖤

* Kline's 2024 Professional Hair Color Market Research
** Based on instrumental test + consumer study using Shades EQ post-blonding service

Last month, we celebrated 43 years of Shades EQ: the demi that never goes out of style. 🎉

Shades EQ is just as iconic today as it was in 1983. Featuring a revolutionary acidic liquid demi-permanent formula, it lasts up to 28 shampoos while sealing the cuticle for smooth, shiny hair after every service. 🩷

It's no secret why Shades EQ is the #1 demi in the world*. Aside from hosting the largest demi palette worldwide*, its formula visibly reduces damage in 1 service**, providing intense shine and conditioning. ✨

If you're looking for a sign to treat yourself to Shades EQ, this is it. Visit your local @SalonCentric today. 🖤

* Kline's 2024 Professional Hair Color Market Research
** Based on instrumental test + consumer study using Shades EQ post-blonding service

Last month, we celebrated 43 years of Shades EQ: the demi that never goes out of style. 🎉

Shades EQ is just as iconic today as it was in 1983. Featuring a revolutionary acidic liquid demi-permanent formula, it lasts up to 28 shampoos while sealing the cuticle for smooth, shiny hair after every service. 🩷

It's no secret why Shades EQ is the #1 demi in the world*. Aside from hosting the largest demi palette worldwide*, its formula visibly reduces damage in 1 service**, providing intense shine and conditioning. ✨

If you're looking for a sign to treat yourself to Shades EQ, this is it. Visit your local @SalonCentric today. 🖤

* Kline's 2024 Professional Hair Color Market Research
** Based on instrumental test + consumer study using Shades EQ post-blonding service

Legendary shine for a legendary night. ✨

Kelsea stuns on the red carpet at the Academy of Country Music Awards with an ethereal look by pro stylist @brittanykleslie. 🖤

Brittany used Shades EQ for intense shine and conditioning. She finished the look with Naked Gloss Shine Oil for moisture and color vibrancy. 🩷

Get the #RedkenRecipe:
🩷 Tone: Shades EQ 05NA + Shades EQ Processing Solution
🤍 Care: Acidic Bonding Concentrate Leave-In Treatment
🖤 Style: Quick Blowout + Big Blowout + Spray Smooth + Brushable Hairspray + Naked Gloss Shine Oil

Behind the scenes of a glossy, dimensional brunette. 🖤

@oliviafrassettohair 🇨🇦 crafted this rich blend using the Smart Duo: Blonde IQ for up to 9 levels of lift with no swelling, followed by Shades EQ for demi-permanent color that reverses damage in just one use.* 🔥

Try Olivia's #RedkenRecipe:
💡 Lift: #BlondeIQ 9+ & 20 Vol Pro-oxide Oil Developer (1:2)
🩷 Lowlights: #ShadesEQ 05N + a splash of 04NCh
🩷 Zone 1: Shades EQ 05N + 04NCh (1:1)
🩷 Zones 2 & 3: Shades EQ 09VG + 09GI + 010GI (1:1:1)

Save this post for your next brunette client. ✨

* Based on instrumental test & consumer study using Shades EQ blonding service.

Behind the scenes of a glossy, dimensional brunette. 🖤

@oliviafrassettohair 🇨🇦 crafted this rich blend using the Smart Duo: Blonde IQ for up to 9 levels of lift with no swelling, followed by Shades EQ for demi-permanent color that reverses damage in just one use.* 🔥

Try Olivia's #RedkenRecipe:
💡 Lift: #BlondeIQ 9+ & 20 Vol Pro-oxide Oil Developer (1:2)
🩷 Lowlights: #ShadesEQ 05N + a splash of 04NCh
🩷 Zone 1: Shades EQ 05N + 04NCh (1:1)
🩷 Zones 2 & 3: Shades EQ 09VG + 09GI + 010GI (1:1:1)

Save this post for your next brunette client. ✨

* Based on instrumental test & consumer study using Shades EQ blonding service.

Behind the scenes of a glossy, dimensional brunette. 🖤

@oliviafrassettohair 🇨🇦 crafted this rich blend using the Smart Duo: Blonde IQ for up to 9 levels of lift with no swelling, followed by Shades EQ for demi-permanent color that reverses damage in just one use.* 🔥

Try Olivia's #RedkenRecipe:
💡 Lift: #BlondeIQ 9+ & 20 Vol Pro-oxide Oil Developer (1:2)
🩷 Lowlights: #ShadesEQ 05N + a splash of 04NCh
🩷 Zone 1: Shades EQ 05N + 04NCh (1:1)
🩷 Zones 2 & 3: Shades EQ 09VG + 09GI + 010GI (1:1:1)

Save this post for your next brunette client. ✨

* Based on instrumental test & consumer study using Shades EQ blonding service.

Behind the scenes of a glossy, dimensional brunette. 🖤

@oliviafrassettohair 🇨🇦 crafted this rich blend using the Smart Duo: Blonde IQ for up to 9 levels of lift with no swelling, followed by Shades EQ for demi-permanent color that reverses damage in just one use.* 🔥

Try Olivia's #RedkenRecipe:
💡 Lift: #BlondeIQ 9+ & 20 Vol Pro-oxide Oil Developer (1:2)
🩷 Lowlights: #ShadesEQ 05N + a splash of 04NCh
🩷 Zone 1: Shades EQ 05N + 04NCh (1:1)
🩷 Zones 2 & 3: Shades EQ 09VG + 09GI + 010GI (1:1:1)

Save this post for your next brunette client. ✨

* Based on instrumental test & consumer study using Shades EQ blonding service.