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matrix.mktg
Matrix MKTG
A culture-first agency rooted in Experiential Activation and Multi-Media Communication. - - - We make ideas real!
The @backwoods_cigars footprint during @rollingloud was nonstop energy from start to finish. 🔥
From the custom merch station to the crowd reactions and overall atmosphere, every part of the experience was built to feel immersive and unforgettable. Capturing activations like this is always a reminder of how powerful live experiences can be when culture, music, and branding come together.
Shoutout to @matrix.mktg for continuing to elevate the game every year. 👏🏽
#RollingLoud #Backwoods #RollingLoudOrlando #FestivalExperience #BrandActivation
Rolling cameras, rolling deadlines, rolling with whatever the day gave us… and we’re just getting started. 🚀
#RollingLoud #thematrixeffect
Day 1 at the @backwoods_cigars footprint during @rollingloud and the merch experience was on another level. 🔥
Fans lined up all day to create custom tees and walk away with something that felt exclusive to the festival experience. From the design station to seeing people instantly throw on their shirts around the footprint, it became more than merch, it became part of the culture and energy of the weekend.
One of the most talked about experiences of Day 1!
None of this could’ve been possible without the amazing team at @matrix.mktg. You guys continue to elevate the game every single year and bring these experiences to life on another level. 🔥👏🏽
#RollingLoud #Backwoods #RollingLoudOrlando #FestivalExperience #BrandActivation
Every year, @backwoods_cigars finds a way to elevate the festival experience at @rollingloud and this year was no different!
The 2026 footprint transformed into a one-of-a-kind record store experience where guests could step into a curated vinyl listening lounge, create custom tees, and kick back on the patio while vibing to live sets from an incredible DJ. A perfect blend of music, culture, and community. 🔥
#RollingLoud #Backwoods #FestivalExperience #RollingLoudOrlando #BrandActivation
It starts with the details. Then comes the moment it all clicks.
We brought @sprite to the @theciaafanfest with an experience meant to be felt, not just seen. Watch it unfold.
#ObeyYourThirst #Sprite #TheMatrixEffect #CIAASports
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
Some rooms you walk into and just know, this one is special.
We had the honor of partnering on the annual Supper Club hosted by @cp3, @dwyanewade, and @carmeloanthony during NBA All-Star Weekend in Los Angeles. Our role was to design and activate a cigar lounge experience worthy of the moment.
We brought #BackwoodsSelect to life with hand-rolled premium cigars by the @sartorial_tobacconist and a custom Backwoods LA photo booth that gave the night its own identity.
Elegant. Intentional. Unforgettable. One of the best nights of the weekend, and we’re proud to have built it. Culture and legacy don’t just happen, they are designed.
#AllStarWeekend #NBAAllStar #SupperClub #TheMatrixEffect
A bigger footprint. A louder presence. A cultural statement.
We took @backwoods_cigars to new heights at @onemusicfest — driving strategy, creative direction, experiential design + fabrication, talent and partner relations.
Our team transformed the space into the fully immersive #BackwoodsBackstage, complete with custom merch, editorial-style content capture, and a constant rotation of creators, performers, and top-tier media.
With a social-first approach, we powered record-breaking engagement and unprecedented network reach—tracking every moment from doors open to close. This year, we didn’t just show up. We set the bar.
#TheMatrixEffect
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Flashback to when we hit the ground in ATL with @mcdonalds x @cocacola for the McDonald’s Gospel Celebration.
With sampling stations strategically placed throughout the footprint, we delivered brand love by keeping guests refreshed!
📸: @the.sunny.dee
Three cities. Three distinct energies. One iconic launch.
We took over the streets with Backwoods’ exclusive city pack drops in ATL, H-town, and The Chi, bringing unforgettable moments and the kind of energy only we can produce.
Three cities. Three distinct energies. One iconic launch.
We took over the streets with Backwoods’ exclusive city pack drops in ATL, H-town, and The Chi, bringing unforgettable moments and the kind of energy only we can produce.
Three cities. Three distinct energies. One iconic launch.
We took over the streets with Backwoods’ exclusive city pack drops in ATL, H-town, and The Chi, bringing unforgettable moments and the kind of energy only we can produce.
Three cities. Three distinct energies. One iconic launch.
We took over the streets with Backwoods’ exclusive city pack drops in ATL, H-town, and The Chi, bringing unforgettable moments and the kind of energy only we can produce.
Proud to power the culture with Sprite on The World is My Yard HBCU tour. Where culture, campus, and community collide.
Next up Clark Atlanta!
Detroit showed out for Backwoods & Bonfires! We flipped Eastern Market into a full-on Backwoods takeover including a VIP lounge and exclusive “What Up Doe” merch. From the smoke to the marketplace, it was all flavor, all culture, all community. This is Detroit energy, and we’re proud to be part of it.
Detroit showed out for Backwoods & Bonfires! We flipped Eastern Market into a full-on Backwoods takeover including a VIP lounge and exclusive “What Up Doe” merch. From the smoke to the marketplace, it was all flavor, all culture, all community. This is Detroit energy, and we’re proud to be part of it.
Detroit showed out for Backwoods & Bonfires! We flipped Eastern Market into a full-on Backwoods takeover including a VIP lounge and exclusive “What Up Doe” merch. From the smoke to the marketplace, it was all flavor, all culture, all community. This is Detroit energy, and we’re proud to be part of it.
Detroit showed out for Backwoods & Bonfires! We flipped Eastern Market into a full-on Backwoods takeover including a VIP lounge and exclusive “What Up Doe” merch. From the smoke to the marketplace, it was all flavor, all culture, all community. This is Detroit energy, and we’re proud to be part of it.
Detroit showed out for Backwoods & Bonfires! We flipped Eastern Market into a full-on Backwoods takeover including a VIP lounge and exclusive “What Up Doe” merch. From the smoke to the marketplace, it was all flavor, all culture, all community. This is Detroit energy, and we’re proud to be part of it.
When Backwoods set sail in Miami to celebrate TrueWraps Vanilla, Matrix MKTG was behind the scenes bringing the vision to life. From sleek vessels to branded merch, curated content, and photo moments, every detail was crafted with intention. This was not just a party; it was an elevated and immersive celebration of culture on
the water.
When Backwoods set sail in Miami to celebrate TrueWraps Vanilla, Matrix MKTG was behind the scenes bringing the vision to life. From sleek vessels to branded merch, curated content, and photo moments, every detail was crafted with intention. This was not just a party; it was an elevated and immersive celebration of culture on
the water.
When Backwoods set sail in Miami to celebrate TrueWraps Vanilla, Matrix MKTG was behind the scenes bringing the vision to life. From sleek vessels to branded merch, curated content, and photo moments, every detail was crafted with intention. This was not just a party; it was an elevated and immersive celebration of culture on
the water.
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