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See you next week for Summer Social Vol II

June 11th at our office on Larchmont Blvd!!

After a great night together last month, we’re excited to do it again and keep this tradition going.

We always love adding a unique twist to our events, and for this one, we’re serving up fresh crepes!

Open bar, good music and friends. Let’s start the summer together!

Parking note, the Rite Aid garage next to our office closes at 9:00 PM, so we recommend street parking or rideshare if you plan to stay through the night.

How do you produce a cinematic 20-minute brand film across multiple locations in just three days?

For “Only The Good Stuff,” our job was to build an “efficient scale” production system. Using multi-camera teams and cinematic lighting, we captured a large content library including trailers and a feature film designed for Square’s sales funnel.

The result was a digital-first library grounded in real human stories, helping Kelis tell a broader narrative about the people shaping neighborhoods nationwide.

How do you produce a cinematic 20-minute brand film across multiple locations in just three days?

For “Only The Good Stuff,” our job was to build an “efficient scale” production system. Using multi-camera teams and cinematic lighting, we captured a large content library including trailers and a feature film designed for Square’s sales funnel.

The result was a digital-first library grounded in real human stories, helping Kelis tell a broader narrative about the people shaping neighborhoods nationwide.

How do you produce a cinematic 20-minute brand film across multiple locations in just three days?

For “Only The Good Stuff,” our job was to build an “efficient scale” production system. Using multi-camera teams and cinematic lighting, we captured a large content library including trailers and a feature film designed for Square’s sales funnel.

The result was a digital-first library grounded in real human stories, helping Kelis tell a broader narrative about the people shaping neighborhoods nationwide.

How do you produce a cinematic 20-minute brand film across multiple locations in just three days?

For “Only The Good Stuff,” our job was to build an “efficient scale” production system. Using multi-camera teams and cinematic lighting, we captured a large content library including trailers and a feature film designed for Square’s sales funnel.

The result was a digital-first library grounded in real human stories, helping Kelis tell a broader narrative about the people shaping neighborhoods nationwide.

During production for Square’s “The Good Stuff” campaign, our crew facilitated unique collaborations between chef-entrepreneur Kelis and some of New York’s most dedicated restaurateurs.

Every location came with its own rhythm. One morning we were filming recipe development over a hot stove, the next we were squeezing three cameras into a neighborhood diner during the lunch rush to capture a character-driven conversation.

Working with a talent like Kelis meant fostering genuine moments without the project feeling over-rehearsed. Our job was to capture those un-obtrusive heart-to-heart interactions without interrupting the day-to-day rhythm of the working kitchens.

During production for Square’s “The Good Stuff” campaign, our crew facilitated unique collaborations between chef-entrepreneur Kelis and some of New York’s most dedicated restaurateurs.

Every location came with its own rhythm. One morning we were filming recipe development over a hot stove, the next we were squeezing three cameras into a neighborhood diner during the lunch rush to capture a character-driven conversation.

Working with a talent like Kelis meant fostering genuine moments without the project feeling over-rehearsed. Our job was to capture those un-obtrusive heart-to-heart interactions without interrupting the day-to-day rhythm of the working kitchens.

During production for Square’s “The Good Stuff” campaign, our crew facilitated unique collaborations between chef-entrepreneur Kelis and some of New York’s most dedicated restaurateurs.

Every location came with its own rhythm. One morning we were filming recipe development over a hot stove, the next we were squeezing three cameras into a neighborhood diner during the lunch rush to capture a character-driven conversation.

Working with a talent like Kelis meant fostering genuine moments without the project feeling over-rehearsed. Our job was to capture those un-obtrusive heart-to-heart interactions without interrupting the day-to-day rhythm of the working kitchens.

For Square’s “The Good Stuff” campaign, the goal was to create high-value, unscripted content to serve as a bridge to the small business community.

Rather than staging environments, we utilized a multi-camera docu-style approach to document real interactions inside active NYC businesses. Each location had its own character, and our focus was on capturing authentic moments between Kelis and local chefs without the need for scripted lines.

Our approach was to stay flexible and let the natural rhythm of each business guide the story, allowing Square’s technology to live naturally within the narrative. The result was a film that feels like a genuine conversation rather than a traditional advertisement.

Swipe to see how this concept translated into the final campaign.

For Square’s “The Good Stuff” campaign, the goal was to create high-value, unscripted content to serve as a bridge to the small business community.

Rather than staging environments, we utilized a multi-camera docu-style approach to document real interactions inside active NYC businesses. Each location had its own character, and our focus was on capturing authentic moments between Kelis and local chefs without the need for scripted lines.

Our approach was to stay flexible and let the natural rhythm of each business guide the story, allowing Square’s technology to live naturally within the narrative. The result was a film that feels like a genuine conversation rather than a traditional advertisement.

Swipe to see how this concept translated into the final campaign.

For Square’s “The Good Stuff” campaign, the goal was to create high-value, unscripted content to serve as a bridge to the small business community.

Rather than staging environments, we utilized a multi-camera docu-style approach to document real interactions inside active NYC businesses. Each location had its own character, and our focus was on capturing authentic moments between Kelis and local chefs without the need for scripted lines.

Our approach was to stay flexible and let the natural rhythm of each business guide the story, allowing Square’s technology to live naturally within the narrative. The result was a film that feels like a genuine conversation rather than a traditional advertisement.

Swipe to see how this concept translated into the final campaign.

For Square’s “The Good Stuff” campaign, the goal was to create high-value, unscripted content to serve as a bridge to the small business community.

Rather than staging environments, we utilized a multi-camera docu-style approach to document real interactions inside active NYC businesses. Each location had its own character, and our focus was on capturing authentic moments between Kelis and local chefs without the need for scripted lines.

Our approach was to stay flexible and let the natural rhythm of each business guide the story, allowing Square’s technology to live naturally within the narrative. The result was a film that feels like a genuine conversation rather than a traditional advertisement.

Swipe to see how this concept translated into the final campaign.

For Square’s “The Good Stuff” campaign, the goal was to create high-value, unscripted content to serve as a bridge to the small business community.

Rather than staging environments, we utilized a multi-camera docu-style approach to document real interactions inside active NYC businesses. Each location had its own character, and our focus was on capturing authentic moments between Kelis and local chefs without the need for scripted lines.

Our approach was to stay flexible and let the natural rhythm of each business guide the story, allowing Square’s technology to live naturally within the narrative. The result was a film that feels like a genuine conversation rather than a traditional advertisement.

Swipe to see how this concept translated into the final campaign.

For Square’s “The Good Stuff” campaign, the goal was to create high-value, unscripted content to serve as a bridge to the small business community.

Rather than staging environments, we utilized a multi-camera docu-style approach to document real interactions inside active NYC businesses. Each location had its own character, and our focus was on capturing authentic moments between Kelis and local chefs without the need for scripted lines.

Our approach was to stay flexible and let the natural rhythm of each business guide the story, allowing Square’s technology to live naturally within the narrative. The result was a film that feels like a genuine conversation rather than a traditional advertisement.

Swipe to see how this concept translated into the final campaign.

Huffman Creative produced Square’s long-form film “The Good Stuff,” a documentary exploring the intersection of food and entrepreneurship. Shot across NYC, our team captured unscripted conversations about the resilience of local chefs.

The film features chef Kelis sharing perspectives on how small businesses thrive through community and grit. We are grateful to the Square team and every chef who welcomed us into their kitchen to share their story.

Credits:

Director: @s_p_e_r_r_y
Photographer: @fancybethany
Creative Director: @timothysavagefinch / Jess Williams
Producer: @alexanderthelake 
Executive Producer: ryanhuffman / @katie.sarrels
Production Company: @huffmancreative
Head of Production: @katie.sarrels
Production Manager: @iamluvpatel
Production Coordinator: Alyssa Campbell

Square team
Producer: Heather Brown
Creative Director: @timothysavagefinch / Jess Williams
Copywriter: Caitlin Rounds
Project Manager: Bridget Dodd
Influencer Marketing: Jess Zhang
F&B Integrated Marketing Lead: Dana Walsh
Food & Bev Growth Marketing: Gary Knight
Social Media Production Lead: @megranegar

Director of Photography: @williamdesena
B Cam: @taylorcmcintosh
1st AC: @pierrick_reiss
1st AC B Cam: @kimwasi.mov
2nd AC: grey.pellizzi
DIT: Tore Knos / @eureka_moment

Digitech: @_alexandrakuhn_
Lighting Tech: Stills Assist  @sergio__avellaneda

Production Designer: @dianamantis
Set Dresser: Thomas Bulzaacchelli / @sierraswartz

Location Manager: Kristin Dombroski
Casting Director: Sarah May
Host: @kelis
Miss Lily’s Chef: @stikxz
Miss Lily’s Pastry Chef: @janaesequoi
Harlem Hops: @kevinharlemhops / @paintingitred // @staceylee32
Van Leeuwen Chef: @ryokoyoshida
Van Leeuwen: @benwvl

Post Producer: @katie.sarrels
Editor: Chris Beckman
Trailer Editor: Hunter Siede
Colorist: @shmowells
Color Assist: @willreininga_
Color Producer: Jake Grom + Annabelle Cuthbert
Color Head of production: @sashapace
Color EP/MD: @visualmagic
Founder/EP: James Drew
Music Composer: Dashel Hammerstein
Sound Mixer: Joe Watson
Sound Design and Mix: @nikolayantonov_
Dialogue Editor: @poteruha
Foley Artist: Anna Magdalino
VFX: @strahhov / @denhovvisuals, and Haus of Hntr / Tony Rivas

How we set off a fire alarm and sprinklers for our MLB commercial with @miketrout and @claytonkershaw.

This was was one of 6-7 concepts that we started with and was almost immediately thrown out when we realized there was almost no chance that we would be allowed to do the sprinkler gag and get a whole conference room soaking wet.

But I pitched the director @michaelchemaly an idea for a workaround and then promised @huffmancreative that I wouldn’t cost them several thousand dollars in location damages and away we went!

Big shout out to our Production Deisgner @sigmanu_sam for finding a way to build our fake sprinkler and to our Director of Photography @jdbelinski for making it look seamless.

And to all of our talent that we’re not only willing but eager to get sprayed with water and play our soaked employees.

The reel to the final spot is linked here!

Some places already come with a story built in, and Katz’s Delicatessen is one of them.

For Square’s “See You in the Neighborhood,” we had the chance to film inside one of New York’s most iconic institutions, a place that has been serving the neighborhood for generations and still means something special to everyone who walks through the door. To pull it off, we shot overnight and cast more than 100 extras to recreate the energy, movement, and rhythm that make Katz feel like Katz.

Producing at a place this famous takes real coordination and a lot of collaboration. Big crews, live environments, and a space with this much history call for a careful balance between production and authenticity. Proud of the team that helped bring this one to life.

Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

How do you produce a national campaign across 9 cities and 37 businesses without losing the character of each story?

For Square’s “See You in the Neighborhood,” our job was to build a production system that could scale. We worked with lean crews, filmed inside real operating businesses, and collaborated across multiple photographers and motion teams to capture both stills and video along the way. The challenge was not just covering that kind of ground. It was keeping the creative consistent while adapting to each location, each owner, and each pace of service.

The result was a multi platform content library built for broadcast, digital, and out of home, grounded in real businesses and real communities. Featured throughout the campaign were businesses connected to entrepreneurs like Jimmy Butler, Killer Mike, and Emma Rogue, helping tell a broader story about the people shaping neighborhoods across the country.

How do you produce a national campaign across 9 cities and 37 businesses without losing the character of each story?

For Square’s “See You in the Neighborhood,” our job was to build a production system that could scale. We worked with lean crews, filmed inside real operating businesses, and collaborated across multiple photographers and motion teams to capture both stills and video along the way. The challenge was not just covering that kind of ground. It was keeping the creative consistent while adapting to each location, each owner, and each pace of service.

The result was a multi platform content library built for broadcast, digital, and out of home, grounded in real businesses and real communities. Featured throughout the campaign were businesses connected to entrepreneurs like Jimmy Butler, Killer Mike, and Emma Rogue, helping tell a broader story about the people shaping neighborhoods across the country.

How do you produce a national campaign across 9 cities and 37 businesses without losing the character of each story?

For Square’s “See You in the Neighborhood,” our job was to build a production system that could scale. We worked with lean crews, filmed inside real operating businesses, and collaborated across multiple photographers and motion teams to capture both stills and video along the way. The challenge was not just covering that kind of ground. It was keeping the creative consistent while adapting to each location, each owner, and each pace of service.

The result was a multi platform content library built for broadcast, digital, and out of home, grounded in real businesses and real communities. Featured throughout the campaign were businesses connected to entrepreneurs like Jimmy Butler, Killer Mike, and Emma Rogue, helping tell a broader story about the people shaping neighborhoods across the country.

How do you produce a national campaign across 9 cities and 37 businesses without losing the character of each story?

For Square’s “See You in the Neighborhood,” our job was to build a production system that could scale. We worked with lean crews, filmed inside real operating businesses, and collaborated across multiple photographers and motion teams to capture both stills and video along the way. The challenge was not just covering that kind of ground. It was keeping the creative consistent while adapting to each location, each owner, and each pace of service.

The result was a multi platform content library built for broadcast, digital, and out of home, grounded in real businesses and real communities. Featured throughout the campaign were businesses connected to entrepreneurs like Jimmy Butler, Killer Mike, and Emma Rogue, helping tell a broader story about the people shaping neighborhoods across the country.

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses.

Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush.

Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them.

Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country.

📸: @alexanderthelake

For @square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country.

We filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to! Each location had its own character, from corner cafés to long-standing neighborhood staples.

Our approach was to stay flexible and let each business guide the story. The result: a campaign that reflects the personality of the neighborhoods themselves.

Swipe to see how the concept translated into the final campaign.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Weinsieder

SEATTLE
Photo: @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @shayna.wacker
CL: @said_fayad
PT: Ani Espejo

For @square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country.

We filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to! Each location had its own character, from corner cafés to long-standing neighborhood staples.

Our approach was to stay flexible and let each business guide the story. The result: a campaign that reflects the personality of the neighborhoods themselves.

Swipe to see how the concept translated into the final campaign.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Weinsieder

SEATTLE
Photo: @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @shayna.wacker
CL: @said_fayad
PT: Ani Espejo

For @square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country.

We filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to! Each location had its own character, from corner cafés to long-standing neighborhood staples.

Our approach was to stay flexible and let each business guide the story. The result: a campaign that reflects the personality of the neighborhoods themselves.

Swipe to see how the concept translated into the final campaign.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Weinsieder

SEATTLE
Photo: @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @shayna.wacker
CL: @said_fayad
PT: Ani Espejo

For @square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country.

We filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to! Each location had its own character, from corner cafés to long-standing neighborhood staples.

Our approach was to stay flexible and let each business guide the story. The result: a campaign that reflects the personality of the neighborhoods themselves.

Swipe to see how the concept translated into the final campaign.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Weinsieder

SEATTLE
Photo: @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @shayna.wacker
CL: @said_fayad
PT: Ani Espejo

For @square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country.

We filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to! Each location had its own character, from corner cafés to long-standing neighborhood staples.

Our approach was to stay flexible and let each business guide the story. The result: a campaign that reflects the personality of the neighborhoods themselves.

Swipe to see how the concept translated into the final campaign.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Weinsieder

SEATTLE
Photo: @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @shayna.wacker
CL: @said_fayad
PT: Ani Espejo

For @square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country.

We filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to! Each location had its own character, from corner cafés to long-standing neighborhood staples.

Our approach was to stay flexible and let each business guide the story. The result: a campaign that reflects the personality of the neighborhoods themselves.

Swipe to see how the concept translated into the final campaign.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.wacker
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Weinsieder

SEATTLE
Photo: @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @shayna.wacker
CL: @said_fayad
PT: Ani Espejo

Huffman Creative produced @Square’s national brand campaign “See You in the Neighborhood,” celebrating the people and businesses that define local communities.

Over several months of production, our team traveled to 8 cities and filmed inside 37 real businesses, capturing the energy and character of neighborhoods across the country. From beloved corner shops to longtime local staples, each story highlighted the sellers who shape the places we call home.

The campaign also featured voices like Jimmy Butler, Killer Mike, and Emma Rogue, each sharing their perspective on how small businesses help communities thrive.

We’re grateful to the @square team and every seller who welcomed our crew into their space.

KATZ
Director: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
HoP: Heather Brown
Sr. Prod: @mikalkwells
CL: Jonathan Skale

ATLANTA
Dir: @timothysavagefinch
Photo: @ladyist / Alex Lau /
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: @said_fayad / Jonathan Skale
PT: Sasha Hernandez

LOS ANGELES
Dir: @timothysavagefinch
Photo: @kusumadjaja / @ladyist
DP: @cleonarrey
Square Team:
Sr. Prod: @mikalkwells
CL: Emanuel Ilagan / Said Fayad
HoC: Sean Conroy
CT: Mio Yoshigiwa
PT: Ani Espejo / Sasha Hernandez

CHICAGO
Dir: @timothysavagefinch
Photo: @ladyist
DP: @cleonarrey
Square Team:
Prod: Samantha McGrane / Erin McGovern
CT: Caitlyn Rounds
PT: Ani Espejo

DALLAS
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.w.fox
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

HOUSTON
Dir: @timothysavagefinch
Photo: ihatealexlau
DP: @cleonarrey
Square Team:
Prod: @shayna.w.fox
CL: @mammafknmia / @garberco_
CT: Caitlyn Rounds
PT: Ani Espejo

NEW YORK CITY
Dir: @timothysavagefinch
Photo: @kusumadjaja / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CD: @woodrowbueno
Influencer Mkt: Jess Zhang
CL: @mammafknmia
PT: Ani Espejo

SAN FRANCISCO
Dir: @timothysavagefinch
Photo: @ladyist / ihatealexlau
DP: @cleonarrey
Square Team:
Prod: Erin McGovern
Sr. Prod: @mikalkwells
CL: @garberco_
PT: Ani Espejo
Influencer Mkt: Jess Zhang
Agency Prod: Rob Koslowsky /Andrew Thomas / Mia Wei

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

Still buzzing from this year’s first Summer Social!

Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us.

We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!