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One billion fans. One simple truth: play connects us all. 🎲✨

In 2025, Hasbro brands delighted more than 1B people worldwide, through movies and mobile games, toys, tabletop, live experiences, and everything in between.

That’s nearly 1 in every 8 people on the planet playing, watching, collecting, and connecting through our brands.

And we’re just getting started.

👉 Swipe to see how our fans around the world play.

#Hasbro #PlayToWin #TeamHasbro

One billion fans. One simple truth: play connects us all. 🎲✨

In 2025, Hasbro brands delighted more than 1B people worldwide, through movies and mobile games, toys, tabletop, live experiences, and everything in between.

That’s nearly 1 in every 8 people on the planet playing, watching, collecting, and connecting through our brands.

And we’re just getting started.

👉 Swipe to see how our fans around the world play.

#Hasbro #PlayToWin #TeamHasbro

One billion fans. One simple truth: play connects us all. 🎲✨

In 2025, Hasbro brands delighted more than 1B people worldwide, through movies and mobile games, toys, tabletop, live experiences, and everything in between.

That’s nearly 1 in every 8 people on the planet playing, watching, collecting, and connecting through our brands.

And we’re just getting started.

👉 Swipe to see how our fans around the world play.

#Hasbro #PlayToWin #TeamHasbro

One billion fans. One simple truth: play connects us all. 🎲✨

In 2025, Hasbro brands delighted more than 1B people worldwide, through movies and mobile games, toys, tabletop, live experiences, and everything in between.

That’s nearly 1 in every 8 people on the planet playing, watching, collecting, and connecting through our brands.

And we’re just getting started.

👉 Swipe to see how our fans around the world play.

#Hasbro #PlayToWin #TeamHasbro

However you play…we’re here for it. 🎲 🎮 ✨

From tabletop adventures and toy box classics to blockbuster entertainment and original video games, Hasbro shapes worlds that spark creativity, build community, and stay with you for life.

MAGIC. D&D. MONOPOLY. NERF. TRANSFORMERS. PLAY-DOH. PEPPA PIG.

New first-party games like WARLOCK and EXODUS. And much more to come.

Take a look at how we’re inspiring a lifetime of play.

A day in the life at Hasbro Canada ✨
From retail merch to in-store displays, see how we bring brands to life 🧸 Meet Ayesha, Regional Merchandising & Trade Marketing Manager 💼🌟

What happens when a beloved franchise evolves in a “pig" way?
A global cultural moment. 🐷💖

Over the past year, the Peppa Pig “PIG Changes” campaign helped introduce Peppa’s baby sister, Evie, to families around the world...and the response has been incredible.

In the past year our Peppa Pig team has been recognized with:
🏆 60 award nominations (and counting!)
🏆 36 award wins (and counting!)

Including recent honors at the PRWeek Global Awards for:
✨ Global PR Integration
✨ PR Breakthrough
✨ Grand Prix Campaign of the Year

Recognition from @prweek @thedrummag @digiday @thetoybook @goodhousekeeping and more reflects the creativity, collaboration, and passion behind this franchise-defining moment.

Huge congratulations to the Hasbro teams and partners who helped bring Baby Evie to life and create a campaign that resonated with fans across generations. 🙌

Anyone else remember these ✨iconic✨ items?🙋‍♀️

Celebrating women innovators at Hasbro HQ.✨
Last week, we hosted our 2025 Women Innovators of Play Design Challenge winners for a full day of mentorship, collaboration, and all things play.

From meeting our teams to touring our model shop, it was an inspiring reminder of the creativity shaping the future of our industry. 💡

Congrats again to our winners, Remy Hilpp, Britta Nauta-Larsen, and Kate Hunt. 👏

Think you’ve got the next great toy or game?
Our 2026 Design Challenge returns this fall. Start brainstorming now! 👀
Check out our website to learn more. (Link in bio)

#WomenInnovatorsOfPlay #WomenInToy #ToyDesign #Innovation #WomenInBusiness

At Hasbro, we believe play brings people together and creates real impact 🌎✨
That’s why we were at Engage for Good, where purpose meets action 🤝 @engageforgood @firstbookorg

Ever wonder what it's like to work in TV? Spend the day with Lauren at Hasbro's LA office 🎬✨#teamhasbro #dayinthelife

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What’s your go-to pump-up song? 🎧

The one that gives you that extra push: whether it’s the final email of the day… or the final mile of a marathon.

In the lead-up to this Sunday’s London Marathon, we asked our #TeamHasbro runners: what’s on your playlist?

👉🏻Check out their picks.

And drop your own go-to running song in the Comments!

🔗 For even more motivation, tune into Daddy Pig’s Motivation Mix – now streaming! (Link in bio)

#LondonMarathon #TeamHasbro #PeppaPig

What do our leaders actually do all day? 🤔

We asked them to describe their roles… without saying their job titles. The result? A fun look into the many ways leadership shows up across our business.

Drop your guesses below before the reveal 👇

**Check out more content like this on our Life at Hasbro TikTok 👀

30 years. 13M+ toys. 🎁Countless smiles. ❤️

For decades, Hasbro and @toysfortotsofficial have teamed up to bring joy to kids and families who need it most.

From holiday toy drives to action-based youth engagement to our Toddler of the Year competition...together, we’ve helped deliver the power of play when it matters most.

Last year alone, 200,000+ participants in Toddler of the Year helped raise over $13 million dollars for Toys for Tots. 💙

Now we’re back for year two—celebrating the little humans who shine big.

Learn more at toddleroftheyear.org and on our Newsroom (link in bio). 🔗

#TeamHasbro

We love getting to see bits of ourselves reflected in the characters we admire and legendary writer Larry Hama discusses why so many people find G.I. Joe relatable.

The G.I. Joe: A Real American Hero Compendium Sets 1+2 cover all your favorite characters, which is available now on Kickstarter.

Pledge now at the link in bio.