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🐶 @thefarmersdog is marking #NationalPetMonth with a campaign called “For Everyone’s Dog,” featuring a series of ads that spotlight the small routines and everyday interactions between people and their pets. The work was made in-house and directed by filmmaker @alma.harel and produced by @epoch_films.

Har’el, known for blending documentary realism with stylized filmmaking, brings that same approach to the campaign. The company said the campaign was inspired in part by the relationship between farmers and working dogs, a connection tied to the brand’s name.

📲 Read about the full campaign and watch all three spots at the link in bio. 🔗

🐶 @thefarmersdog is marking #NationalPetMonth with a campaign called “For Everyone’s Dog,” featuring a series of ads that spotlight the small routines and everyday interactions between people and their pets. The work was made in-house and directed by filmmaker @alma.harel and produced by @epoch_films.

Har’el, known for blending documentary realism with stylized filmmaking, brings that same approach to the campaign. The company said the campaign was inspired in part by the relationship between farmers and working dogs, a connection tied to the brand’s name.

📲 Read about the full campaign and watch all three spots at the link in bio. 🔗

Not that into soccer? You can still be a bandwagon fan during the World Cup, says @lays.

The PepsiCo brand’s U.S. World Cup campaign with Will Ferrell invites Americans to embrace the art of being a bandwagon fan. The effort from @72andsunny_ LA arrives as the tournament returns to the U.S. for the first time since 1994 and aims to make the event feel approachable for casual viewers as well as devoted soccer followers.

“People love to pretend you have to pass some kind of test to enjoy the FIFA World Cup,” Ferrell said in a statement. “Lay’s is basically saying: forget that. Just jump on the Bandwagon, grab some chips and have fun. No expertise required, just enthusiasm and snacks.”

📲 Read about the full campaign at the link in our bio. 🔗

Not that into soccer? You can still be a bandwagon fan during the World Cup, says @lays.

The PepsiCo brand’s U.S. World Cup campaign with Will Ferrell invites Americans to embrace the art of being a bandwagon fan. The effort from @72andsunny_ LA arrives as the tournament returns to the U.S. for the first time since 1994 and aims to make the event feel approachable for casual viewers as well as devoted soccer followers.

“People love to pretend you have to pass some kind of test to enjoy the FIFA World Cup,” Ferrell said in a statement. “Lay’s is basically saying: forget that. Just jump on the Bandwagon, grab some chips and have fun. No expertise required, just enthusiasm and snacks.”

📲 Read about the full campaign at the link in our bio. 🔗

@joancreative has hired Gerry Graf as global chief creative officer and partner after the agency’s co-founder and Chief Creative Officer Jaime Robinson stepped down last month.

Graf is departing Slap Global, the agency he co-founded with Maxi Itzkoff in 2020. The shop will continue to operate under Itzkoff and its leadership team, and Graf will no longer have equity in Slap.

Itzkoff said in a statement that Slap will soon announce a new addition to its leadership structure with Graf’s departure.

“Gerry, before being my partner, is a friend, and it’s been a real pleasure building Slap together over the years,“ Itzkoff said. ”I’m genuinely happy for him as he moves into a new chapter, and we only wish him the very best in this new challenge.”

📲 Read the full story at the link in our bio to see how CEO Lisa Clunie recruited Graf and what plans are in place to elevate Joan. 🔗

🍻 @millerlite has found a World Cup-worthy way to keep soccer fans hydrated: turning a match ball into a 12-pack holder.

The novelty item is just one part of a new “Miller Time is on U.S.” campaign from @mischiefusa, arriving ahead of a packed summer of international soccer. The eye-popping, limited-edition “MVP Matchball” serves as the buzzy kickoff, doubling as a portable cooler for up to 12 cans of Miller Lite.

The collectible ball is meant to serve as a centerpiece for watch parties at bars, living rooms and backyard gatherings.

“This summer is a massive moment for soccer and beer fans alike,” said Courtney Benedict, VP of marketing for the Miller Lite Family of Brands. “As America’s Original Light Beer, Miller Lite was made for moments like this. The Matchball is our way of celebrating and rewarding the fans who bring the traditions and unmatched energy to every watch party … and a soccer ball that fits a 12 pack? That’s just fun!’”

📲 Read about the full campaign at the link in our bio. 🔗

💻 @apple’s new Mac work aimed at college students celebrates the all-nighter before the breakthrough.

The laptop maker is extending its “Great Ideas Start Here” campaign with a new global push for college students, framing the creative process as a messy series of revisions, restarts and near-disasters before inspiration finally lands. The hero film, created by @tbwamal and directed by @smugglersite duo rubberband, follows students around the world as they dump files in the trash, rename endless drafts and wipe out presentation decks while racing toward their next breakthrough.

The campaign promotes the MacBook Air and MacBook Pro, though the storytelling focuses more on the students than the hardware. 

📲 Read more on the campaign at the link in our bio. 🔗

💻 @apple’s new Mac work aimed at college students celebrates the all-nighter before the breakthrough.

The laptop maker is extending its “Great Ideas Start Here” campaign with a new global push for college students, framing the creative process as a messy series of revisions, restarts and near-disasters before inspiration finally lands. The hero film, created by @tbwamal and directed by @smugglersite duo rubberband, follows students around the world as they dump files in the trash, rename endless drafts and wipe out presentation decks while racing toward their next breakthrough.

The campaign promotes the MacBook Air and MacBook Pro, though the storytelling focuses more on the students than the hardware. 

📲 Read more on the campaign at the link in our bio. 🔗

First reps matter more than the perfect workout plan in Eli Lilly’s new @caitlinclark22 campaign.

@elilillyco and @wkportland have been moving away from the usual pharma-ad formula a lot lately. This artful new work is no different, putting exercise—not medication—at the center of the conversation.

The spot, directed by Isaiah Seret of @biscuit.filmworks, focuses on the uncomfortable, uneven beginnings that come with trying something new. Lilly makes the case that small amounts of movement, building to something bigger, can have a meaningful impact on long-term health.

“It was very important to us with this campaign to not just feature Caitlin Clark in an ad and rely on her star power alone,” said Pierre Jouffray and Derek Szynal, executive creative directors at W+K. “We really wanted to stay true to the things she actually believes in. It just so happens that her perspective on health and exercise is one that Lilly also shares, and one that everyone around the world can apply.”

💪 Read about the full “Start How You Can” spot at the link in our bio. 🔗

First reps matter more than the perfect workout plan in Eli Lilly’s new @caitlinclark22 campaign.

@elilillyco and @wkportland have been moving away from the usual pharma-ad formula a lot lately. This artful new work is no different, putting exercise—not medication—at the center of the conversation.

The spot, directed by Isaiah Seret of @biscuit.filmworks, focuses on the uncomfortable, uneven beginnings that come with trying something new. Lilly makes the case that small amounts of movement, building to something bigger, can have a meaningful impact on long-term health.

“It was very important to us with this campaign to not just feature Caitlin Clark in an ad and rely on her star power alone,” said Pierre Jouffray and Derek Szynal, executive creative directors at W+K. “We really wanted to stay true to the things she actually believes in. It just so happens that her perspective on health and exercise is one that Lilly also shares, and one that everyone around the world can apply.”

💪 Read about the full “Start How You Can” spot at the link in our bio. 🔗

Joe Sedelmaier, the groundbreaking commercial director whose comedic TV spots helped redefine modern advertising and turned catchphrases into cultural touchstones, died Friday at age 92.

Sedelmaier’s best-known spots included FedEx’s “Fast Talking Man” in 1981 and Wendy’s “Where’s the Beef?” in 1984. He became one of the most influential directors in advertising history in large part by jettisoning the past. At a time when TV commercials were dominated by conventionally attractive actors and rigid storyboards, Sedelmaier pioneered unconventional casting, exaggerated comic rhythms and cinematic staging.

Sedelmaier passed away “peacefully of natural causes at home in his favorite chair,” his family told Ad Age.

🔗 Read Sedelmaier's full obituary and see some of his iconic work at the link in our bio.

Forget orange slices. @mcdonaldsnewzealand wants athletes to try pickle juice as matchay fuel. 🥒

The fast-food chain has teamed up with soccer club @aucklandfc on a campaign that repurposes leftover pickle brine from its kitchens and supplies it to players as an anti-cramping remedy. The salty liquid has become a familiar sight in athletics, particularly in endurance sports, with many believing it can help ease cramps quickly during play.

The campaign, devised by McCann and promoted by FleishmanHillard Aotearoa, rolled out through in-stadium activations at Auckland FC matches along with creator partnerships, social content and earned media.

📲 Read about the full campaign at the link in our bio. 🔗

Forget orange slices. @mcdonaldsnewzealand wants athletes to try pickle juice as matchay fuel. 🥒

The fast-food chain has teamed up with soccer club @aucklandfc on a campaign that repurposes leftover pickle brine from its kitchens and supplies it to players as an anti-cramping remedy. The salty liquid has become a familiar sight in athletics, particularly in endurance sports, with many believing it can help ease cramps quickly during play.

The campaign, devised by McCann and promoted by FleishmanHillard Aotearoa, rolled out through in-stadium activations at Auckland FC matches along with creator partnerships, social content and earned media.

📲 Read about the full campaign at the link in our bio. 🔗

Forget orange slices. @mcdonaldsnewzealand wants athletes to try pickle juice as matchay fuel. 🥒

The fast-food chain has teamed up with soccer club @aucklandfc on a campaign that repurposes leftover pickle brine from its kitchens and supplies it to players as an anti-cramping remedy. The salty liquid has become a familiar sight in athletics, particularly in endurance sports, with many believing it can help ease cramps quickly during play.

The campaign, devised by McCann and promoted by FleishmanHillard Aotearoa, rolled out through in-stadium activations at Auckland FC matches along with creator partnerships, social content and earned media.

📲 Read about the full campaign at the link in our bio. 🔗

🥑 Would you pay $305 for an avocado with better branding?

@theordinary is taking aim at the category’s marketing spin with an experiential activation that turns ordinary groceries into wildly overpriced “premium” products. Created with @uncommon.creative.studio, “The Markup Marché” opened in Toronto this week as a faux supermarket where bananas, coconuts and avocados are repackaged with elaborate wellness language and outlandish prices.

The campaign arrives alongside consumer research cited by the brand suggesting shoppers are willing to spend more when products are framed with aspirational language or upscale packaging. 

“The beauty industry hasn’t always been selling the truth, and we’re continuing our mission to change this,” said Amy Bi, VP of brand at The Ordinary. “We wouldn’t buy everyday essentials that were marketed misleadingly, so why shouldn’t we apply the same logic to beauty products? The Markup Marché is designed to be a relatable comparison to how over-exaggerated marketing language can influence purchases, offering an excuse for brands to inflate their product prices.”

📲 Read about the full campaign at the link in our bio. 🔗

🥑 Would you pay $305 for an avocado with better branding?

@theordinary is taking aim at the category’s marketing spin with an experiential activation that turns ordinary groceries into wildly overpriced “premium” products. Created with @uncommon.creative.studio, “The Markup Marché” opened in Toronto this week as a faux supermarket where bananas, coconuts and avocados are repackaged with elaborate wellness language and outlandish prices.

The campaign arrives alongside consumer research cited by the brand suggesting shoppers are willing to spend more when products are framed with aspirational language or upscale packaging. 

“The beauty industry hasn’t always been selling the truth, and we’re continuing our mission to change this,” said Amy Bi, VP of brand at The Ordinary. “We wouldn’t buy everyday essentials that were marketed misleadingly, so why shouldn’t we apply the same logic to beauty products? The Markup Marché is designed to be a relatable comparison to how over-exaggerated marketing language can influence purchases, offering an excuse for brands to inflate their product prices.”

📲 Read about the full campaign at the link in our bio. 🔗

🥑 Would you pay $305 for an avocado with better branding?

@theordinary is taking aim at the category’s marketing spin with an experiential activation that turns ordinary groceries into wildly overpriced “premium” products. Created with @uncommon.creative.studio, “The Markup Marché” opened in Toronto this week as a faux supermarket where bananas, coconuts and avocados are repackaged with elaborate wellness language and outlandish prices.

The campaign arrives alongside consumer research cited by the brand suggesting shoppers are willing to spend more when products are framed with aspirational language or upscale packaging. 

“The beauty industry hasn’t always been selling the truth, and we’re continuing our mission to change this,” said Amy Bi, VP of brand at The Ordinary. “We wouldn’t buy everyday essentials that were marketed misleadingly, so why shouldn’t we apply the same logic to beauty products? The Markup Marché is designed to be a relatable comparison to how over-exaggerated marketing language can influence purchases, offering an excuse for brands to inflate their product prices.”

📲 Read about the full campaign at the link in our bio. 🔗

💪 @mothernewyork wants subway bros to train harder for stroller duty.

The agency is marking Mother’s Day with a tongue-in-cheek fitness initiative aimed at one of New York’s most stubborn transit headaches: lugging strollers up subway stairs. The agency’s new “M.A.M.A. Training” program—short for Men Assisting Moms Ascending—reimagines stroller assistance as a kind of urban athletic challenge, complete with a real-life workout class in Brooklyn.

The campaign riffs on the rise of functional fitness trends, just with nontraditional gym equipment. 

“Whether it was offering me a seat when I was pregnant or helping with my stroller now, as a new mom, I’ve noticed that probably nine out of 10 times, the people who offer to help on public transit are usually women,” said Sara Carr, creative director at Mother. “It’s anecdotal, of course, but other moms we spoke to reported the same thing. Moms are incredibly strong, but strollers are heavy! Hopefully, now the men of New York will be strong enough to help out, too.”

📲 Read about the full campaign at the link in our bio. 🔗

💪 @mothernewyork wants subway bros to train harder for stroller duty.

The agency is marking Mother’s Day with a tongue-in-cheek fitness initiative aimed at one of New York’s most stubborn transit headaches: lugging strollers up subway stairs. The agency’s new “M.A.M.A. Training” program—short for Men Assisting Moms Ascending—reimagines stroller assistance as a kind of urban athletic challenge, complete with a real-life workout class in Brooklyn.

The campaign riffs on the rise of functional fitness trends, just with nontraditional gym equipment. 

“Whether it was offering me a seat when I was pregnant or helping with my stroller now, as a new mom, I’ve noticed that probably nine out of 10 times, the people who offer to help on public transit are usually women,” said Sara Carr, creative director at Mother. “It’s anecdotal, of course, but other moms we spoke to reported the same thing. Moms are incredibly strong, but strollers are heavy! Hopefully, now the men of New York will be strong enough to help out, too.”

📲 Read about the full campaign at the link in our bio. 🔗

💪 @mothernewyork wants subway bros to train harder for stroller duty.

The agency is marking Mother’s Day with a tongue-in-cheek fitness initiative aimed at one of New York’s most stubborn transit headaches: lugging strollers up subway stairs. The agency’s new “M.A.M.A. Training” program—short for Men Assisting Moms Ascending—reimagines stroller assistance as a kind of urban athletic challenge, complete with a real-life workout class in Brooklyn.

The campaign riffs on the rise of functional fitness trends, just with nontraditional gym equipment. 

“Whether it was offering me a seat when I was pregnant or helping with my stroller now, as a new mom, I’ve noticed that probably nine out of 10 times, the people who offer to help on public transit are usually women,” said Sara Carr, creative director at Mother. “It’s anecdotal, of course, but other moms we spoke to reported the same thing. Moms are incredibly strong, but strollers are heavy! Hopefully, now the men of New York will be strong enough to help out, too.”

📲 Read about the full campaign at the link in our bio. 🔗

🍻 @abinbev has been named Creative Marketer of the Year for 2026 by @cannes_lions, becoming the first company to receive the honor three times.

The award recognizes marketers that have built a sustained track record of Lion-winning creative work. AB InBev took home 37 Lions at last year’s festival, while demonstrating the positive business results from investing in creativity.

“AB InBev has embedded creativity into how it operates, not just how it leverages marketing, and it is consistently outperforming as a result,” Simon Cook, CEO of Lions, said in a statement. “By prioritizing creativity at a C-suite level and implementing an internal creative effectiveness system, it continues to demonstrate the clear and compelling link between creative excellence and commercial performance.”

🏆 Read the full story to learn more about AB InBev’s Cannes Lions win at the link in our bio. 🔗

@lays is chasing soccer fans from grocery runs to group chats ahead of this summer’s World Cup. ⚽️ The @pepsico brand is bringing back its “No Lay’s, No Game” platform. 

The work, from @slapglobal, reflects a shift in how the brand is approaching its audience. Instead of aiming messaging at demographics, the campaign looks at behavior—who’s buying chips at a store, who’s chatting during a match—and builds from there. Lay’s believes this approach feels more immediate and less staged, even when global celebrities are involved.

PepsiCo is teasing the next phase of the campaign, which will have a “bandwagon” theme.

📲 Read about the full campaign at the link in our bio. 🔗

@lays is chasing soccer fans from grocery runs to group chats ahead of this summer’s World Cup. ⚽️ The @pepsico brand is bringing back its “No Lay’s, No Game” platform. 

The work, from @slapglobal, reflects a shift in how the brand is approaching its audience. Instead of aiming messaging at demographics, the campaign looks at behavior—who’s buying chips at a store, who’s chatting during a match—and builds from there. Lay’s believes this approach feels more immediate and less staged, even when global celebrities are involved.

PepsiCo is teasing the next phase of the campaign, which will have a “bandwagon” theme.

📲 Read about the full campaign at the link in our bio. 🔗

@lays is chasing soccer fans from grocery runs to group chats ahead of this summer’s World Cup. ⚽️ The @pepsico brand is bringing back its “No Lay’s, No Game” platform. 

The work, from @slapglobal, reflects a shift in how the brand is approaching its audience. Instead of aiming messaging at demographics, the campaign looks at behavior—who’s buying chips at a store, who’s chatting during a match—and builds from there. Lay’s believes this approach feels more immediate and less staged, even when global celebrities are involved.

PepsiCo is teasing the next phase of the campaign, which will have a “bandwagon” theme.

📲 Read about the full campaign at the link in our bio. 🔗