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98forward

98Forward

We build strategies, craft stories, shape narratives + move brands and leaders Forward.
📍 Detroit HQ → Nationwide
✉️Work with us: Hello@98forward.com

447
posts
739
followers
1.5K
following

We’re not just growing — we’re building.

Building a team passionate about storytelling, rooted in strategy, shaped by culture, and committed to work that actually matters.

If you believe communications should move people and systems… stay close.

Something’s coming.

#DetroitPR #PublicRelations #hiringalert #98Forward


48
1
3 months ago


Detroit made history this week, and we’ve been there since Day One.

From the announcement to election night, 98Forward led PR, communications, and events for Mayor-elect @marysheffield ‘s historic campaign. Our team helped shape the message, the moments, and the movement that carried Detroit’s next mayor to victory.

For more than 50 years, our founder Georgella Muirhead has helped tell this city’s story. 98Forward has worked with almost every Detroit mayor since Coleman A. Young, continuing a legacy of impact rooted in Detroit’s history and future. 

We are proud of this win, proud of this city, and proud to help do our part to keep moving Detroit’s story forward.

@missbrittnibrown
@ernestwilkins
@antonicej
@mirandajalia
@cydney_29
@cheri.h_


3
5
6 months ago

Detroit made history this week, and we’ve been there since Day One.

From the announcement to election night, 98Forward led PR, communications, and events for Mayor-elect @marysheffield ‘s historic campaign. Our team helped shape the message, the moments, and the movement that carried Detroit’s next mayor to victory.

For more than 50 years, our founder Georgella Muirhead has helped tell this city’s story. 98Forward has worked with almost every Detroit mayor since Coleman A. Young, continuing a legacy of impact rooted in Detroit’s history and future. 

We are proud of this win, proud of this city, and proud to help do our part to keep moving Detroit’s story forward.

@missbrittnibrown
@ernestwilkins
@antonicej
@mirandajalia
@cydney_29
@cheri.h_


3
5
6 months ago

Detroit made history this week, and we’ve been there since Day One.

From the announcement to election night, 98Forward led PR, communications, and events for Mayor-elect @marysheffield ‘s historic campaign. Our team helped shape the message, the moments, and the movement that carried Detroit’s next mayor to victory.

For more than 50 years, our founder Georgella Muirhead has helped tell this city’s story. 98Forward has worked with almost every Detroit mayor since Coleman A. Young, continuing a legacy of impact rooted in Detroit’s history and future. 

We are proud of this win, proud of this city, and proud to help do our part to keep moving Detroit’s story forward.

@missbrittnibrown
@ernestwilkins
@antonicej
@mirandajalia
@cydney_29
@cheri.h_


3
5
6 months ago

As we approach the end of Black History Month and the start of Women’s History Month, we’re thrilled to have been featured by @fox2detroit as they highlight the accomplishments of Detroiters who’ve made tremendous impact.

98Forward’s legacy extends nearly 30 years, and we continue to champion excellent work, diversity in the industry and community impact. Thank you for supporting our journey!

#BlackHistoryMonth #98Forward #DiversityInPR #DetroitPR


44
4
1 years ago

Please join us in wishing our owner, president & CEO Marilyn Horn, a very happy birthday! 🎉

We’re grateful for your leadership and the vision you bring to our work every day. We hope your special day is filled with happiness, love, and well-deserved fun. Wishing you a year ahead full of continued success, new opportunities, and meaningful moments.

#98Forward


35
5
1 weeks ago

Last week, 98Forward was proud to be present at @WayneState University’s 21st annual PRSSA Breakfast (@WSUPRSSA), where we continue our commitment to the next generation through the Berg Muirhead Scholarship for Public Relations Student Advancement.

Established in honor of our founders, Bob Berg and Georgella Muirhead, this scholarship supports public relations students who demonstrate academic excellence and a clear commitment to shaping the future of our industry.

As we mark 10 years of our scholarship investment in emerging talent, we remain focused on building a stronger, more representative pipeline of communicators and leaders right here in Detroit. Congratulations to our Berg Muirhead Scholars and all of this year’s awardees!

#WSU #PRSSABreakfast #BergMuirheadScholarship #98Forward


20
3 weeks ago

Last week, 98Forward was proud to be present at @WayneState University’s 21st annual PRSSA Breakfast (@WSUPRSSA), where we continue our commitment to the next generation through the Berg Muirhead Scholarship for Public Relations Student Advancement.

Established in honor of our founders, Bob Berg and Georgella Muirhead, this scholarship supports public relations students who demonstrate academic excellence and a clear commitment to shaping the future of our industry.

As we mark 10 years of our scholarship investment in emerging talent, we remain focused on building a stronger, more representative pipeline of communicators and leaders right here in Detroit. Congratulations to our Berg Muirhead Scholars and all of this year’s awardees!

#WSU #PRSSABreakfast #BergMuirheadScholarship #98Forward


20
3 weeks ago


Last week, 98Forward was proud to be present at @WayneState University’s 21st annual PRSSA Breakfast (@WSUPRSSA), where we continue our commitment to the next generation through the Berg Muirhead Scholarship for Public Relations Student Advancement.

Established in honor of our founders, Bob Berg and Georgella Muirhead, this scholarship supports public relations students who demonstrate academic excellence and a clear commitment to shaping the future of our industry.

As we mark 10 years of our scholarship investment in emerging talent, we remain focused on building a stronger, more representative pipeline of communicators and leaders right here in Detroit. Congratulations to our Berg Muirhead Scholars and all of this year’s awardees!

#WSU #PRSSABreakfast #BergMuirheadScholarship #98Forward


20
3 weeks ago

We’re proud to share that @Focushope was featured on WDIV-TV @local4news.

Director of Food Programs, Frank Kubik, sat down to discuss how Focus: HOPE, in partnership with Accounting Aid Society @accountingaid, is providing no-cost tax filing assistance to the community.

Together, they highlighted the growing need for accessible financial support and how this service is helping families navigate tax season with confidence.

#FocusHOPE #Detroit #CommunitySupport


18
3 weeks ago

We’re proud to share that Summer Discovery, powered by @UnitedWaySEM, was featured on @FOX2Detroit.

Students across Southeast Michigan are building confidence, exploring new interests, and learning through hands-on experiences, all at no cost to families.

Because when young people are supported, they can thrive.

Link in bio to learn more & enroll.

#LiveUnited #SummerDiscovery #SoutheastMichigan


10
1 months ago

We’re proud to share that Summer Discovery, powered by @UnitedWaySEM, was featured on @FOX2Detroit.

Students across Southeast Michigan are building confidence, exploring new interests, and learning through hands-on experiences, all at no cost to families.

Because when young people are supported, they can thrive.

Link in bio to learn more & enroll.

#LiveUnited #SummerDiscovery #SoutheastMichigan


10
1 months ago

A few words can say a lot, but together, they tell a bigger story.

As we close out Women’s History Month, 98Forward collaborated with Wayne State University PRSSA to amplify the voices of emerging communicators who will shape the future of our industry.

This partnership is purposeful. Because investing in the next generation of women in PR isn’t optional, it’s necessary.

And we’re proud to be part of that work.

#WomensHistoryMonth #PRSSA #98Forward #WomenInPR #FutureOfPR


3
3
1 months ago

Behind every message, campaign, and story is a communicator shaping how the world understands it.

This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.

Their words continue to shape how we communicate, advocate, and lead.

#WomensHistoryMonth #WomenInPR


25
1
2 months ago

Behind every message, campaign, and story is a communicator shaping how the world understands it.

This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.

Their words continue to shape how we communicate, advocate, and lead.

#WomensHistoryMonth #WomenInPR


25
1
2 months ago


Behind every message, campaign, and story is a communicator shaping how the world understands it.

This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.

Their words continue to shape how we communicate, advocate, and lead.

#WomensHistoryMonth #WomenInPR


25
1
2 months ago

Behind every message, campaign, and story is a communicator shaping how the world understands it.

This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.

Their words continue to shape how we communicate, advocate, and lead.

#WomensHistoryMonth #WomenInPR


25
1
2 months ago

Behind every message, campaign, and story is a communicator shaping how the world understands it.

This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.

Their words continue to shape how we communicate, advocate, and lead.

#WomensHistoryMonth #WomenInPR


25
1
2 months ago

Behind every message, campaign, and story is a communicator shaping how the world understands it.

This Women’s History Month, we’re recognizing the legacy and leadership of Black women in public relations whose voices, strategy, and vision have helped define the industry.

Their words continue to shape how we communicate, advocate, and lead.

#WomensHistoryMonth #WomenInPR


25
1
2 months ago

3,000 new lights are coming to Detroit’s residential streets. $10 million invested. And the community gets a say in where they go.

We’re proud to work alongside our client @pladetroit with @mayormarysheffield on a rollout that’s built around the people it serves.

Community input meetings start in April, with installation beginning July 2026.

Brighter blocks, safer neighborhoods, real progress.
 
📷: @cityofdetroit
#98Forward #DetroitPR


3
2 months ago

3,000 new lights are coming to Detroit’s residential streets. $10 million invested. And the community gets a say in where they go.

We’re proud to work alongside our client @pladetroit with @mayormarysheffield on a rollout that’s built around the people it serves.

Community input meetings start in April, with installation beginning July 2026.

Brighter blocks, safer neighborhoods, real progress.
 
📷: @cityofdetroit
#98Forward #DetroitPR


3
2 months ago


3,000 new lights are coming to Detroit’s residential streets. $10 million invested. And the community gets a say in where they go.

We’re proud to work alongside our client @pladetroit with @mayormarysheffield on a rollout that’s built around the people it serves.

Community input meetings start in April, with installation beginning July 2026.

Brighter blocks, safer neighborhoods, real progress.
 
📷: @cityofdetroit
#98Forward #DetroitPR


3
2 months ago

Detroit doesn’t follow narratives.
Detroit creates them.

And for us, Detroit is more than where we work, we were born here.

For nearly 30 years, 98Forward has been proud to help shape the stories and narratives that keep this city moving forward.

Happy 313 Day, Detroit. Always proud to represent the 313.

#313Day #DetroitPR #DetroitVsEverybody #98forward


3
2
2 months ago

Thank you to @nawbogdc for welcoming our co-founder, Georgella Muirhead, as the keynote speaker and our President, Marilyn Horn, as an honorary co-chair for the Top 10 Michigan Business Women Awards.

Congratulations to all of the honorees. 98Forward is honored to celebrate and support the incredible women business owners making an impact across our region.


3
2
2 months ago


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