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Creativity and marketing courses from the world’s best brands.
Giving you an unfair advantage since 2015
Why is saving money so hard, even when we know we should?
In this clip, Dan Ariely and Chris Rawlinson unpack the common behavioural mistakes that quietly derail our best intentions.
Discover more practical insights in our Behavioural Science for Life course at 42courses.com. @danariely

Book of the Day 📘: The Creative Shift by Andrew Robertson
How do you innovate without breaking what already works?
In The Creative Shift, BBDO CEO Andrew Robertson explores the challenge of keeping the business running while still making room for bold new ideas.
It’s a practical read on protecting creativity before it gets “optimised” to death and building a culture where curiosity actually survives.
Perfect for anyone trying to redesign the car while still driving it.
Book of the Day 📘: The Creative Shift by Andrew Robertson
How do you innovate without breaking what already works?
In The Creative Shift, BBDO CEO Andrew Robertson explores the challenge of keeping the business running while still making room for bold new ideas.
It’s a practical read on protecting creativity before it gets “optimised” to death and building a culture where curiosity actually survives.
Perfect for anyone trying to redesign the car while still driving it.
https://a.co/d/0iJL93CG
Campaign of the Day: Senatur ‘Santa Maria Pueblo Hotel’ by ONIRIA/TBWA
What if a whole village became a hotel?
Santa Maria Pueblo Hotel turned homes into rooms, neighbours into hosts and streets into lobbies. Visitors didn’t just see Paraguayan culture, they lived inside it.
No fake “authenticity”. No carefully staged local charm. Just real people, real food and real stories.
A smart reminder that the best brand experiences don’t just market a place. They make people feel part of it.@senatur_py | @oniriatbwa
There was a time when films didn’t just fade out. They said goodbye.
“The End” started as a practical signal in the silent era, a clear full stop so audiences knew the story was over. But over time it became something more. A stylistic flourish. A tease. Sometimes even a joke.
Today, it’s mostly gone, replaced by fade-outs and post-credit scenes. Which is probably why, when those two simple words do appear on screen, they hit differently.
Instant nostalgia. Like closing a well-loved book.
Coming up with ideas doesn’t have to feel like staring at a blank page and hoping for divine intervention.
In this clip, WPP Global Chief Creative Officer Rob Reilly shares practical advice for making the creative process less intimidating, and a lot more useful. @robreillynyc
Want to think more creatively at work and in life? Explore our creative courses at 42courses.com.
Campaign of the Day: Vodafone + Vodafone Idea ‘Guardian Beads’ by Ogilvy Mumbai
At the world’s largest human gathering, thousands of people get lost every day.
Vi spotted a simple truth: many pilgrims don’t carry phones, but they do wear sacred bead bracelets that are never taken off.
So the brand engraved mobile numbers onto traditional Rudraksha and Tulsi beads, creating “Guardian Beads” to help reunite separated families.
No app. No download. Just a smart, deeply human idea solving a real problem.
@ogilvy | @vodafone | @viofficialfanworld | @ogilvyindia

Book of the Day 📘: Hidden Genius by Polina Marinova Pompliano
What separates the exceptional from the merely very good?
According to Polina Marinova Pompliano, it’s not productivity hacks, waking up at 4am, or pretending to enjoy cold plunges. After interviewing thousands of high performers, she found the real difference is how they think. @polinampompliano
Hidden Genius breaks down the mental models successful people use to make better decisions, stay creative and keep calm when things get messy.
A sharp, practical read for anyone who wants to upgrade their thinking, not just their to-do list. https://amzn.eu/d/0eUe0OZQ

Book of the Day 📘: AI for Good by Josh Tyrangiel
Amid all the noise about AI taking over the world, this book focuses on something quieter and far more interesting.
AI for Good shares the stories of teachers, doctors, civil servants and everyday problem-solvers using AI to tackle real, messy, human challenges. Not to replace people. To help them do their jobs better.
A thoughtful read for anyone trying to solve real problems in a rapidly changing world.
Story-save.com is an intuitive online tool that enables users to download and save a variety of content, including stories, photos, videos, and IGTV materials, directly from Instagram. With Story-Save, you can not only easily download diverse content from Instagram but also view it at your convenience, even without internet access. This tool is perfect for those moments when you come across something interesting on Instagram and want to save it for later viewing. Use Story-Save to ensure you don't miss the chance to take your favorite Instagram moments with you!
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