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27_bucks
27BUCKS
the beauty of seeing what matters
—
office for brand architecture
studio@27-bucks.com
open now for public. our new website. the beauty of seeing what matters.
↗ 27-bucks.com
open now for public. our new website. the beauty of seeing what matters.
↗ 27-bucks.com
open now for public. our new website. the beauty of seeing what matters.
↗ 27-bucks.com
open now for public. our new website. the beauty of seeing what matters.
↗ 27-bucks.com
open now for public. our new website. the beauty of seeing what matters.
↗ 27-bucks.com
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
here we go. new @ogkeemo @funkvaterfrank out now. creative direction by yours truly
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
004: About Scope now online.
For a century, brands learned to live in the comfort of distance: borrowed meaning, glossy purpose, optional commitments. Bernays made it scalable. BP showed the cost. AI made it instant.
This fourth essay is about what happens next: when visibility turns branding into a stress test, the only advantage is closing the gap between what you claim from far away and what people find up close. Where the telescope ends, the microscope begins.
From @airafrique_ to @xlrecordings to @aesop to K-Beauty, the winners don’t tell better stories - they build standards that make the story true.
—
"For Future Reference" is our insight arm for brand strategy on substack. Part essays, part field notes. Link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
About Taste: The sweetspot between memory and surprise. Rosalía found it. MUBI scaled it. AI can’t touch it.
Excited to share essay 003 of our For Future Reference series - link in bio.
lens got sharper. stages got bigger. world got smaller. grateful for everyone who built with us across three continents this year
lens got sharper. stages got bigger. world got smaller. grateful for everyone who built with us across three continents this year
a lot to be grateful for
A COLORS CLOSE-UP is a new interview series to prelude selected @colorsxstudios shows, bringing you face-to-face with artists in their most authentic form. no scripts, no filters—just raw conversations that delve into the true essence of their world. developed with care to reflect our vision of honest storytelling, first up: @billieeilish
watch the full show and interview on youtube.
s/o to the teams and thanks for having us
‘keep being billie and you’ll be okay’
a lot to be grateful for
A COLORS CLOSE-UP is a new interview series to prelude selected @colorsxstudios shows, bringing you face-to-face with artists in their most authentic form. no scripts, no filters—just raw conversations that delve into the true essence of their world. developed with care to reflect our vision of honest storytelling, first up: @billieeilish
watch the full show and interview on youtube.
s/o to the teams and thanks for having us
‘keep being billie and you’ll be okay’
a lot to be grateful for
A COLORS CLOSE-UP is a new interview series to prelude selected @colorsxstudios shows, bringing you face-to-face with artists in their most authentic form. no scripts, no filters—just raw conversations that delve into the true essence of their world. developed with care to reflect our vision of honest storytelling, first up: @billieeilish
watch the full show and interview on youtube.
s/o to the teams and thanks for having us
‘keep being billie and you’ll be okay’
a lot to be grateful for
A COLORS CLOSE-UP is a new interview series to prelude selected @colorsxstudios shows, bringing you face-to-face with artists in their most authentic form. no scripts, no filters—just raw conversations that delve into the true essence of their world. developed with care to reflect our vision of honest storytelling, first up: @billieeilish
watch the full show and interview on youtube.
s/o to the teams and thanks for having us
‘keep being billie and you’ll be okay’
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
moving through japan these past weeks. horizon expanded. standards raised. arigato for having us
everyone's spinning. no one’s moving. we mapped what makes people gravitate to certain ideas and ignore others. turns out, meaning is measurable.
read part 2 of our 4-part series - link in bio
everyone's spinning. no one’s moving. we mapped what makes people gravitate to certain ideas and ignore others. turns out, meaning is measurable.
read part 2 of our 4-part series - link in bio
everyone's spinning. no one’s moving. we mapped what makes people gravitate to certain ideas and ignore others. turns out, meaning is measurable.
read part 2 of our 4-part series - link in bio
everyone's spinning. no one’s moving. we mapped what makes people gravitate to certain ideas and ignore others. turns out, meaning is measurable.
read part 2 of our 4-part series - link in bio
everyone's spinning. no one’s moving. we mapped what makes people gravitate to certain ideas and ignore others. turns out, meaning is measurable.
read part 2 of our 4-part series - link in bio
everyone's spinning. no one’s moving. we mapped what makes people gravitate to certain ideas and ignore others. turns out, meaning is measurable.
read part 2 of our 4-part series - link in bio
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
out now
@paulahartmannnn @berqmitq - Gegenteil von Glück EP
photo: @marinaamonaco
photos 4-7: @marlatabea
thanks for having us
about time...literally.
we're lauching For Future Reference - the insight arm of 27BUCKS.
a new space for essays, field notes and an attempt to articulate a decade inside culture-defining industries.
001 - About Time - is now live.
link in bio
about time...literally.
we're lauching For Future Reference - the insight arm of 27BUCKS.
a new space for essays, field notes and an attempt to articulate a decade inside culture-defining industries.
001 - About Time - is now live.
link in bio
about time...literally.
we're lauching For Future Reference - the insight arm of 27BUCKS.
a new space for essays, field notes and an attempt to articulate a decade inside culture-defining industries.
001 - About Time - is now live.
link in bio
about time...literally.
we're lauching For Future Reference - the insight arm of 27BUCKS.
a new space for essays, field notes and an attempt to articulate a decade inside culture-defining industries.
001 - About Time - is now live.
link in bio
about time...literally.
we're lauching For Future Reference - the insight arm of 27BUCKS.
a new space for essays, field notes and an attempt to articulate a decade inside culture-defining industries.
001 - About Time - is now live.
link in bio
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