11:11 GROUP
11:11 Group is a creative agency specializes in branding consultation & production within the realms of art, fashion & culture
💻 admin@1111group.info

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026
Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026

Set in Huế, within the historic walls of Hổ Quyền, a nearly forgotten arena once marked by encounters between tigers and elephants. The space still holds an aura, a quiet but palpable tension.
Today, that presence is carried through movement: bodies in motion, channeling a restrained intensity, tracing a dialogue between past and present.
Captured as part of the first chapter of @dior menswear under Jonathan Anderson reveals a masculinity that is instinctive yet composed, where heritage is reinterpreted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory )
Models: Romain Fehlbaum (@romain_flm), Paul-Emile
Pailler (@pw.paulemile)
Creative Concept - Production - Model Casting
Client: Dior
January 2026
A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026

A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026

A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026

A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026

A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026

A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026

A MOVING INHERITANCE
Set in Huế, where time lingers through imperial walls and quiet landscapes, this story reflects a new chapter for @dior menswear under Jonathan Anderson.
A study of presence, memory, and identity, where garments move between past and present, shaping a masculinity that is soft, intellectual, and deeply rooted.
Featured on @esquirevietnam
Creative Director: Natael du Pujol ( @nataeldupujol )
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Edy Pham (@edypham)
Videographer: Toàn Trần (@go.head__bearr )
Lighting: Phạm Song An (@ananphvm )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Stylist: Minh Trí (@thisis.ji.m )
Assistant: Trân (@tracyintheory)
Models: Romain Fehlbaum (@romain_flm), Paul-Emile Pailler (@pw.paulemile )
Creative Concept - Production - Model Casting
Client: Dior
January 2026
@mono.hng in motion.
For @adidasvietnam , the body becomes the starting point.
Exploring balance, tension, and flow through a series of instinctive gestures.
Concept & Production
Location: @unios_hec
March 2026

@mono.hng in motion.
For @adidasvietnam , the body becomes the starting point.
Exploring balance, tension, and flow through a series of instinctive gestures.
Concept & Production
Location: @unios_hec
March 2026

@mono.hng in motion.
For @adidasvietnam , the body becomes the starting point.
Exploring balance, tension, and flow through a series of instinctive gestures.
Concept & Production
Location: @unios_hec
March 2026

@mono.hng in motion.
For @adidasvietnam , the body becomes the starting point.
Exploring balance, tension, and flow through a series of instinctive gestures.
Concept & Production
Location: @unios_hec
March 2026

@mono.hng in motion.
For @adidasvietnam , the body becomes the starting point.
Exploring balance, tension, and flow through a series of instinctive gestures.
Concept & Production
Location: @unios_hec
March 2026

@mono.hng in motion.
For @adidasvietnam , the body becomes the starting point.
Exploring balance, tension, and flow through a series of instinctive gestures.
Concept & Production
Location: @unios_hec
March 2026

Open Call for Moving Image Artists
🎥 Theme: Dial Between Space and Time
📍 Exhibition Location: HCMC, Vietnam (Summer 2026)
⏰ Key Dates
Program 1 - Submission Period: 11 March – 22 March
Program 2 - Briefing & Execution: 25 March – 15 April
Opportunity
• Emerging moving image artists are invited to join 11:11 in a collaborative short film program bringing together diverse cinematic voices. Under the theme “Dial Between Space and Time,” selected participants will create works exploring moments, memories, and imagined futures within a collective exhibition.
• The project explores a fusion between art and fashion, where participants may incorporate fashion pieces or brands curated by 11:11 into their works, creating a dialogue between cinematic storytelling and contemporary fashion.
Eligibility
• Emerging moving image artists aged 18+ (video art, experimental film, short film, and other hybrid forms of visual storytelling are welcome; individuals or collectives).
• Applicants must be able to complete the project within the given production timeline and be open to collaborating with the experienced creative team of 11:11, who will guide selected participants throughout the project.
Benefits for Finalists
• Production support grant provided for each project
• Featured in the 11:11 curated exhibition program
• Promotion through 11:11 communication channels
🎞️ In recognition of exceptional creativity, three outstanding projects will be awarded: 20,000,000 VND (1st Prize); 15,000,000 VND (2nd Prize) and 10,000,000 VND (3rd Prize).
📬 Submit to: admin@1111group.info
Requirements:
• Biography & Portfolio
• Artist statement (≤200 words)
• All materials must be in English
Details via QR code or link in our bio

Open Call for Moving Image Artists
🎥 Theme: Dial Between Space and Time
📍 Exhibition Location: HCMC, Vietnam (Summer 2026)
⏰ Key Dates
Program 1 - Submission Period: 11 March – 22 March
Program 2 - Briefing & Execution: 25 March – 15 April
Opportunity
• Emerging moving image artists are invited to join 11:11 in a collaborative short film program bringing together diverse cinematic voices. Under the theme “Dial Between Space and Time,” selected participants will create works exploring moments, memories, and imagined futures within a collective exhibition.
• The project explores a fusion between art and fashion, where participants may incorporate fashion pieces or brands curated by 11:11 into their works, creating a dialogue between cinematic storytelling and contemporary fashion.
Eligibility
• Emerging moving image artists aged 18+ (video art, experimental film, short film, and other hybrid forms of visual storytelling are welcome; individuals or collectives).
• Applicants must be able to complete the project within the given production timeline and be open to collaborating with the experienced creative team of 11:11, who will guide selected participants throughout the project.
Benefits for Finalists
• Production support grant provided for each project
• Featured in the 11:11 curated exhibition program
• Promotion through 11:11 communication channels
🎞️ In recognition of exceptional creativity, three outstanding projects will be awarded: 20,000,000 VND (1st Prize); 15,000,000 VND (2nd Prize) and 10,000,000 VND (3rd Prize).
📬 Submit to: admin@1111group.info
Requirements:
• Biography & Portfolio
• Artist statement (≤200 words)
• All materials must be in English
Details via QR code or link in our bio

Open Call for Moving Image Artists
🎥 Theme: Dial Between Space and Time
📍 Exhibition Location: HCMC, Vietnam (Summer 2026)
⏰ Key Dates
Program 1 - Submission Period: 11 March – 22 March
Program 2 - Briefing & Execution: 25 March – 15 April
Opportunity
• Emerging moving image artists are invited to join 11:11 in a collaborative short film program bringing together diverse cinematic voices. Under the theme “Dial Between Space and Time,” selected participants will create works exploring moments, memories, and imagined futures within a collective exhibition.
• The project explores a fusion between art and fashion, where participants may incorporate fashion pieces or brands curated by 11:11 into their works, creating a dialogue between cinematic storytelling and contemporary fashion.
Eligibility
• Emerging moving image artists aged 18+ (video art, experimental film, short film, and other hybrid forms of visual storytelling are welcome; individuals or collectives).
• Applicants must be able to complete the project within the given production timeline and be open to collaborating with the experienced creative team of 11:11, who will guide selected participants throughout the project.
Benefits for Finalists
• Production support grant provided for each project
• Featured in the 11:11 curated exhibition program
• Promotion through 11:11 communication channels
🎞️ In recognition of exceptional creativity, three outstanding projects will be awarded: 20,000,000 VND (1st Prize); 15,000,000 VND (2nd Prize) and 10,000,000 VND (3rd Prize).
📬 Submit to: admin@1111group.info
Requirements:
• Biography & Portfolio
• Artist statement (≤200 words)
• All materials must be in English
Details via QR code or link in our bio

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

A study in contrast.
The Clash de Cartier collection explores the tension between opposites softness and structure, fluidity and precision.
Through clean compositions and controlled light, each gesture reveals the dual nature of the pieces
supple yet architectural, delicate yet assertive.
A restrained visual language allowing the energy of the collection to emerge through texture, movement and reflection.
Talents
Phạm Thanh Hằng @phamthanhhang_
Thien Minh
Creative and Art Direction · Styling · Photo Production
Client @cartier
April 2025

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Coming of Age
There he stands
no longer only a boy,
not yet fully a man
balanced on the fragile edge between.
Growth does not knock politely.
It arrives like a tide
sometimes gentle,
sometimes all at once.
Questions echo in the chambers of his mind:
What is a man?
Is it strength, silence, sacrifice
or the courage to feel?
He reaches for answers the way one reaches for light,
chasing ideals shaped by noise,
by history,
by a world still redefining itself.
At times he will run too fast,
mistaking perfection for purpose.
At times he will lose his reflection
in mirrors built by others.
But even in confusion,
something ancient stirs within him
a quiet force,
steady as breath,
patient as the earth beneath his feet.
And one day he will understand:
coming of age was never a single moment,
but a gradual awakening
a shedding of borrowed skins,
a returning to his own name.
To not be lost.
To see himself clearly.
To stand rooted.
And, in that knowing,
to bloom.
@axelvibert
All-in-one creative by 11:11 Group

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

Unregistered Strangers
What is the connection between humans and nature? Who can define the purpose of our existence?
Curiosity drives humans to discover the world, take risks, and assert their roles against nature, even against one another.
Half human, half animal, Unregistered Strangers explores an empty space. They fight for their own beliefs, confronting one another while searching for an unknown connection.
This visual dialogue raises a battle between how we feel and what we do when we feel lost. It also suggests a quiet acceptance of our true nature:
“Are we animals, after all?”
Creative Director & Photographer: Natael du Pujol( @nataeldupujol)
Content & Fashion Director: My Vũ (@myxvu)
Creative Producer: Ray Quang Ng (@wanderay__)
Models: Romain Fehlbaum (@romain_flm), Romeo Debray (@yungmeoo )
Fashion: Ly Qui Khanh ( @lyquikhanh)
Creative Assistant: Romain Fehlbaum
Assistant: Trang Tran

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & natue.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__)
Photographer: Dy Pham (@edypham_)
Videographer: Toàn Trần (@go.head__bear)
Hair & Makeup: Olesya Lun (@makeupolesyalun)
Models: Hang Ngo (@_hang.ngo), Rina (@curcumi)
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026
@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & natue.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__)
Photographer: Dy Pham (@edypham_)
Videographer: Toàn Trần (@go.head__bear)
Hair & Makeup: Olesya Lun (@makeupolesyalun)
Models: Hang Ngo (@_hang.ngo), Rina (@curcumi)
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & natue.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__)
Photographer: Dy Pham (@edypham_)
Videographer: Toàn Trần (@go.head__bear)
Hair & Makeup: Olesya Lun (@makeupolesyalun)
Models: Hang Ngo (@_hang.ngo), Rina (@curcumi)
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & natue.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__)
Photographer: Dy Pham (@edypham_)
Videographer: Toàn Trần (@go.head__bear)
Hair & Makeup: Olesya Lun (@makeupolesyalun)
Models: Hang Ngo (@_hang.ngo), Rina (@curcumi)
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & natue.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__)
Photographer: Dy Pham (@edypham_)
Videographer: Toàn Trần (@go.head__bear)
Hair & Makeup: Olesya Lun (@makeupolesyalun)
Models: Hang Ngo (@_hang.ngo), Rina (@curcumi)
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile.
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & nature.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Dy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Models: Hang Ngo (@_hang.ngo ), Rina (@curcumi )
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026
@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile.
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & nature.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Dy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Models: Hang Ngo (@_hang.ngo ), Rina (@curcumi )
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile.
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & nature.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Dy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Models: Hang Ngo (@_hang.ngo ), Rina (@curcumi )
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile.
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & nature.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Dy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Models: Hang Ngo (@_hang.ngo ), Rina (@curcumi )
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile.
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & nature.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Dy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Models: Hang Ngo (@_hang.ngo ), Rina (@curcumi )
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

@dior Spring Summer 2026 women collection by @jonathan.anderson explores the dialogue between original structure and lightness in textile.
Silhouettes move between precision and fluidity, redefining heritage through contemporary gestures.
A study of form, proportion and presence between human & nature.
Published on @bazaarvietnam February 2026 issue
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay__ )
Photographer: Dy Pham (@edypham )
Videographer: Toàn Trần (@go.head__bearr )
Hair & Makeup: Olesya Lun (@makeupolesyalun )
Models: Hang Ngo (@_hang.ngo ), Rina (@curcumi )
Assistant: Duong Vu (@duongstupidd )
Creative Concept · Production ·Model casting
Client: Dior
January 2026

Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024
Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024

Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024

Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024

Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024

Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024

Rooted in Vietnamese heritage from Hội An city, artist Bùi Công Khánh approached material as narrative.
Through drawing, carving, and layered surface work, he reinterpreted the Lady Dior bag as a vessel of memory, drawing from the textures and symbolism of Hội An. His practice navigates the tension between fragility and structure, freedom and constraint, allowing cultural references to emerge through craft rather than ornament.
In this chapter, the focus shifts from the object to the hand that shapes it.
Artist Curation & Management
Client: @dior
March 2024

As part of the Dior Lady Art travelling exhibition, the Lady Dior bag is reimagined as a site of artistic inquiry: an open form shaped through dialogue with contemporary artists around the world.
For the first time in Vietnam, Dior collaborated with artist Bùi Công Khánh, presenting the new version of Lady Dior as a sculptural vessel infused with Vietnamese cultural memory drawn from Hội An.
Motifs of drifting clouds, fishing nets, carved wood, and porcelain are translated into form and texture, transforming the iconic silhouette into a contemporary artwork where heritage, material, and craftsmanship quietly converge.
Artist Curation & Management
Client: @dior
March 2024

As part of the Dior Lady Art travelling exhibition, the Lady Dior bag is reimagined as a site of artistic inquiry: an open form shaped through dialogue with contemporary artists around the world.
For the first time in Vietnam, Dior collaborated with artist Bùi Công Khánh, presenting the new version of Lady Dior as a sculptural vessel infused with Vietnamese cultural memory drawn from Hội An.
Motifs of drifting clouds, fishing nets, carved wood, and porcelain are translated into form and texture, transforming the iconic silhouette into a contemporary artwork where heritage, material, and craftsmanship quietly converge.
Artist Curation & Management
Client: @dior
March 2024

As part of the Dior Lady Art travelling exhibition, the Lady Dior bag is reimagined as a site of artistic inquiry: an open form shaped through dialogue with contemporary artists around the world.
For the first time in Vietnam, Dior collaborated with artist Bùi Công Khánh, presenting the new version of Lady Dior as a sculptural vessel infused with Vietnamese cultural memory drawn from Hội An.
Motifs of drifting clouds, fishing nets, carved wood, and porcelain are translated into form and texture, transforming the iconic silhouette into a contemporary artwork where heritage, material, and craftsmanship quietly converge.
Artist Curation & Management
Client: @dior
March 2024

As part of the Dior Lady Art travelling exhibition, the Lady Dior bag is reimagined as a site of artistic inquiry: an open form shaped through dialogue with contemporary artists around the world.
For the first time in Vietnam, Dior collaborated with artist Bùi Công Khánh, presenting the new version of Lady Dior as a sculptural vessel infused with Vietnamese cultural memory drawn from Hội An.
Motifs of drifting clouds, fishing nets, carved wood, and porcelain are translated into form and texture, transforming the iconic silhouette into a contemporary artwork where heritage, material, and craftsmanship quietly converge.
Artist Curation & Management
Client: @dior
March 2024

As part of the Dior Lady Art travelling exhibition, the Lady Dior bag is reimagined as a site of artistic inquiry: an open form shaped through dialogue with contemporary artists around the world.
For the first time in Vietnam, Dior collaborated with artist Bùi Công Khánh, presenting the new version of Lady Dior as a sculptural vessel infused with Vietnamese cultural memory drawn from Hội An.
Motifs of drifting clouds, fishing nets, carved wood, and porcelain are translated into form and texture, transforming the iconic silhouette into a contemporary artwork where heritage, material, and craftsmanship quietly converge.
Artist Curation & Management
Client: @dior
March 2024
Mini Cooper. Where stillness turns into drive
The moment before speed.
Smoke on the asphalt, pulse under the skin.
Her calm commands the frame.
No noise yet , only tension, coiled & ready.
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay_)
Photography: Van Anh Do (@vananh_do)
Styling: Louis Dang (@louisdang1211 )
Model : Huỳnh Tú Anh ( @tuanh.mdl )
Clothing : @fanci.club
C.D. Assistant: Romain (@romain_flm)
Assistant: Duong (@duongstupidd)
Creative & Art Direction • Photoshoot Production • Media Production
Client: @minicooperworld
December 2025

Mini Cooper. Where stillness turns into drive
The moment before speed.
Smoke on the asphalt, pulse under the skin.
Her calm commands the frame.
No noise yet , only tension, coiled & ready.
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay_)
Photography: Van Anh Do (@vananh_do)
Styling: Louis Dang (@louisdang1211 )
Model : Huỳnh Tú Anh ( @tuanh.mdl )
Clothing : @fanci.club
C.D. Assistant: Romain (@romain_flm)
Assistant: Duong (@duongstupidd)
Creative & Art Direction • Photoshoot Production • Media Production
Client: @minicooperworld
December 2025

Mini Cooper. Where stillness turns into drive
The moment before speed.
Smoke on the asphalt, pulse under the skin.
Her calm commands the frame.
No noise yet , only tension, coiled & ready.
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay_)
Photography: Van Anh Do (@vananh_do)
Styling: Louis Dang (@louisdang1211 )
Model : Huỳnh Tú Anh ( @tuanh.mdl )
Clothing : @fanci.club
C.D. Assistant: Romain (@romain_flm)
Assistant: Duong (@duongstupidd)
Creative & Art Direction • Photoshoot Production • Media Production
Client: @minicooperworld
December 2025

Mini Cooper. Where stillness turns into drive
The moment before speed.
Smoke on the asphalt, pulse under the skin.
Her calm commands the frame.
No noise yet , only tension, coiled & ready.
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay_)
Photography: Van Anh Do (@vananh_do)
Styling: Louis Dang (@louisdang1211 )
Model : Huỳnh Tú Anh ( @tuanh.mdl )
Clothing : @fanci.club
C.D. Assistant: Romain (@romain_flm)
Assistant: Duong (@duongstupidd)
Creative & Art Direction • Photoshoot Production • Media Production
Client: @minicooperworld
December 2025

Mini Cooper. Where stillness turns into drive
The moment before speed.
Smoke on the asphalt, pulse under the skin.
Her calm commands the frame.
No noise yet , only tension, coiled & ready.
Creative Director: Natael du Pujol
Creative Producer: Ray Quang Ng (@wanderay_)
Photography: Van Anh Do (@vananh_do)
Styling: Louis Dang (@louisdang1211 )
Model : Huỳnh Tú Anh ( @tuanh.mdl )
Clothing : @fanci.club
C.D. Assistant: Romain (@romain_flm)
Assistant: Duong (@duongstupidd)
Creative & Art Direction • Photoshoot Production • Media Production
Client: @minicooperworld
December 2025
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