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Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Drifted dreams أحلام العصر
What a beautiful journey this film has been!

A collaboration between the best global talent, to visualise what that quiet, in-between feeling of an afternoon daydream can look like during Ramadan.

From brainstorm to hand sketches, from material samples to full build, this project has been seven months in the making. It’s one of those rare projects where the client gave us the space to go deeper than surface-level ideas. 

We properly collaborated as one team with other creatives. Everyone involved was trusted in their own artistry. And that trust pushed us creatively further than we imagined, which is rare in our industry.

The result is something I’m genuinely proud of.

For the art direction, we’ve built five real-life worlds and four scenic virtual worlds all intertwined into each other like a dream would.

And the details…
From floral fields made out of real fresh flowers, extended into the custom art directed VP environments,
to towering stacks of mattresses reaching sky high on set… A handcrafted boat inspired by regional nautical detailing… to a witch hunt for the perfect Arabic carpet.

Can you spot how many custom backgammon boards we created in various sizes?

Did you notice the miniature Arabic rug house?

This project is not just a “Ramadan tick box exercise”, it’s a story in a world built layer by layer, as a dream team together. 💭🌙🎥🧑🏽‍🎨

I’m so proud and grateful to be part of this journey.

Hope you’ll enjoy, Ramadan Kareem!

Art Direction: @acesofspace.studios
Art Director: Samantha Francis Baker @styleisnecessity
Operations Manager: @deepikatalwxr
Set Design Support: @mokhalafalla
Account Executive: @roxtherainbow

Client: @esteelaudercompanies
Brand: @jomalonelondon
Creative Director: @tarek.sabbouh
Associate Creative Director: @mowanasabeh
Brand Art Director: @mariaakhairallah
Creative Agency & Production House: @_crater
Director: @mayhemprojects @sovereigns__
Senior Producer: @sallymourad
Production Manager: @abdaywi
DOP: @tobyplummerdop
1st AD: @reecelynch
Image Director: @yehiabedier
Wardrobe stylist: @rashwaaaaan
Beauty photographer: @gustavochams
Product photographer: @sabrinarynas

Distant Dreams.

Once Upon A Time on the West Coast

Once Upon A Time on the West Coast

Once Upon A Time on the West Coast

One Night In Florence...

One Night In Florence...

One Night In Florence...

One Night In Florence...

Cruising through the Rockies. Simpler times. Free.

PEACE. One of my favourite places on this beautiful planet. Nature has that unique ability to ground the soul, take us into the Now and offer a sense of stillness in our chaotic lives.

Reset.

It was all a dream.

Aussie days... Never thought I'd be craving a long haul flight.