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#newwork just dropped with California Lottery @calottery 🕺🏽

“Dancing Ahjussi” brings K-pop main character energy, unexpected joy, and a whole lot of fun to the everyday Scratchers experience✨

Celebrating this one during #AAPIHeritageMonth makes it even more special.

#CALottery #advertising #agency

Thrilled to see our CEO, Julia Huang @j_huang featured in @entrepreneur for her perspective on culture, curiosity, and building meaningful connection through marketing✨❤️

“Data can tell you what people do. But culture will explain why they do it.”

For over three decades, Intertrend has believed multicultural marketing is never about checking a box — it’s about understanding people on a deeper level. Read the full feature at the link in bio!

#Entrepreneur #Marketing #Advertising #Agency #AAPI

Thrilled to see our CEO, Julia Huang @j_huang featured in @entrepreneur for her perspective on culture, curiosity, and building meaningful connection through marketing✨❤️

“Data can tell you what people do. But culture will explain why they do it.”

For over three decades, Intertrend has believed multicultural marketing is never about checking a box — it’s about understanding people on a deeper level. Read the full feature at the link in bio!

#Entrepreneur #Marketing #Advertising #Agency #AAPI

Thrilled to see our CEO, Julia Huang @j_huang featured in @entrepreneur for her perspective on culture, curiosity, and building meaningful connection through marketing✨❤️

“Data can tell you what people do. But culture will explain why they do it.”

For over three decades, Intertrend has believed multicultural marketing is never about checking a box — it’s about understanding people on a deeper level. Read the full feature at the link in bio!

#Entrepreneur #Marketing #Advertising #Agency #AAPI

“Your ideas are never 100% original.”🧐🎨✨

Our Senior Creative, Harim, talks originality, inspiration, and why the best creative work comes from studying what people already connect with.

#AAPI #agency #CreativeDirector #CreativeProcess #Storytelling

“Hosted by comedian and actor Helen Hong and Emmy Award-winning journalist Gene Kang, the event honored eight individuals who have excelled in their fields and worked tirelessly to advocate for diversity and representation in their communities.”
@forbes

#CharacterHonors #CallYourShot #ToyotaCallYourShot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

We are honored to be the beneficiary for the first annual Character Honors. Thank you @getgoldentv @character.media @toyota for this opportunity to celebrate AAPI changemakers, together. 🙌

Stand up, stand out and #MakeNoiseToday 🗣️

📸: Phil Sakanashi

#characterhonors #callyourshot

THE FASTEST RUN FROM LA TO LV

Toyota moves people in ways that go far beyond getting from point A to point B. It can also help power a movement, and that is exactly what our campaign is all about.

Through this project, we partnered with Toyota and The Speed Project to chase a moonshot, inspiring six runners and everyone watching to remember that it’s never too late to be bold and call your shot.

Episode 1 is out now. They’ve called their shot. How will you call yours?

#callyourshot #agencywork #aapi #runner

An immersive night with
China Airlines × Tourism Authority of Thailand 🇹🇭
From flavors to culture, brought to life in one space.
Shoutout to the events & engagement team for making it happen!

An immersive night with
China Airlines × Tourism Authority of Thailand 🇹🇭
From flavors to culture, brought to life in one space.
Shoutout to the events & engagement team for making it happen!

An immersive night with
China Airlines × Tourism Authority of Thailand 🇹🇭
From flavors to culture, brought to life in one space.
Shoutout to the events & engagement team for making it happen!

An immersive night with
China Airlines × Tourism Authority of Thailand 🇹🇭
From flavors to culture, brought to life in one space.
Shoutout to the events & engagement team for making it happen!

An immersive night with
China Airlines × Tourism Authority of Thailand 🇹🇭
From flavors to culture, brought to life in one space.
Shoutout to the events & engagement team for making it happen!

An immersive night with
China Airlines × Tourism Authority of Thailand 🇹🇭
From flavors to culture, brought to life in one space.
Shoutout to the events & engagement team for making it happen!

“What were you doing in the 90s–00s?”🧐
Intertrend: Building the blueprint.

#90s #Throwback #agency #iris #work

5am. Parents still up. Guess we’re going for a drive.🚗

@toyotausa #newwork #RAV4 #Toyota #agency

We asked our team their favorite thing about working at an agency…

Turns out, it’s not the meetings🐶
#AgencyLife #OfficeDogs #WorkCulture #AdAgencyLife #DogLovers

The secret to productivity #hybrid #work #remote #greenscreen #agencylife

Different people. Different energy. Same drive.
From Prius to Camry to Crown — there’s a Toyota for every kind of you.

Created with @toyotausa
Music by @nathanchanmusic
#Toyota #Prius #Camry #Crown