Foundation
We build beauty brands that last, starting with a solid foundation.
Offices in NYC + LA.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

We’re honored to be named Best PR Agency in the 2025 Beauty Matter Awards.
Endless gratitude to our powerhouse team, visionary clients, and trusted partners who make the work matter💫💫💫
Thank you @beautymatterofficial for this incredible recognition.
Here’s just a small glimpse of what our team does on a weekly basis. 9 events in one week — we could not be more proud to build these brands.

Honored to be named Beauty Agency of the Year for The PR Net Next Gen Awards for a second time. We are so grateful to our incredible team, clients, and partners for your collaboration and support. Here’s to building beauty brands that last, starting with a strong foundation.
Thank you @theprnet

Foundation is honored to be named to the #PRNet100 for another consecutive year! We're beyond grateful to be recognized within the incredible world of outstanding talent, innovation, and influence that the PR industry holds.
This is a true reflection of the hard-working team behind the scenes and the incredible partners we get to work with each day.
Thank you @theprnet

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

Foundation Now Representing: Sluff @sluffskin
Sluff is a modern K-body brand inspired by Korean bathhouse culture and the time-honored ritual of seshin — a method of deep mechanical exfoliation designed to remove dead skin, buildup, and everything unnecessary. Centered around the idea that body care should feel satisfying, effective, and immediate, Sluff brings the bathhouse experience home through a streamlined ritual focused on smooth, sluff-clean skin. With its debut Sluff It Kit, the brand is redefining exfoliation through tactile results, simplified routines, and a fresh perspective on what it means to feel truly clean.
For all questions and inquiries, please contact: sluff@wearefoundation.co

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: Beauty took center stage alongside fashion at the 2026 Met Gala, with Foundation brands behind some of the night’s top glam moments inspired by this year’s “Fashion Is Art” theme — from statement nails and luminous skin to softly sculpted makeup, and effortless red carpet hair.
@apresnailofficial:
Emma Chamberlain by Tom Bachik
Doechii by Rachel Sun
Beyoncé by Angel My Linh
Laufey by Yoko Sakakura
Rosé by Betina Goldstein
Zoë Kravitz by Betina Goldstein
Charli xcx by Naomi Yasuda
@patricktabeauty: Georgina Rodriguez by Patrick Ta
@daehair:
Suki Waterhouse by Jacob Rozenberg
Ayo Edebiri by Jacob Dillon
@briogeo: Chase Infiniti by Coree Moreno
@paulaschoice: Alysa Liu by Tami El Sombati

ICYMI: @swanbeauty_us partnered with @acquired.style style for the ultimate bachelorette weekend 💍✨
From getting-ready moments to glam touch-ups, the SWAN Beauty Mirror was the ultimate plus-one, bringing personalized skincare insights, step-by-step makeup guidance, and confidence-boosting routines straight to the celebration. Think: your beauty routine, elevated (and a little more fun) for every champagne toast and night out.
Powered by AI, the mirror analyzes skin, builds customized routines, and guides makeup application in real time, making it the perfect companion for big events and everything in between.
A weekend powered by good glam, great friends, and beauty that keeps up with every moment.
Available now on swanbeauty.com.

ICYMI: @swanbeauty_us partnered with @acquired.style style for the ultimate bachelorette weekend 💍✨
From getting-ready moments to glam touch-ups, the SWAN Beauty Mirror was the ultimate plus-one, bringing personalized skincare insights, step-by-step makeup guidance, and confidence-boosting routines straight to the celebration. Think: your beauty routine, elevated (and a little more fun) for every champagne toast and night out.
Powered by AI, the mirror analyzes skin, builds customized routines, and guides makeup application in real time, making it the perfect companion for big events and everything in between.
A weekend powered by good glam, great friends, and beauty that keeps up with every moment.
Available now on swanbeauty.com.

ICYMI: @swanbeauty_us partnered with @acquired.style style for the ultimate bachelorette weekend 💍✨
From getting-ready moments to glam touch-ups, the SWAN Beauty Mirror was the ultimate plus-one, bringing personalized skincare insights, step-by-step makeup guidance, and confidence-boosting routines straight to the celebration. Think: your beauty routine, elevated (and a little more fun) for every champagne toast and night out.
Powered by AI, the mirror analyzes skin, builds customized routines, and guides makeup application in real time, making it the perfect companion for big events and everything in between.
A weekend powered by good glam, great friends, and beauty that keeps up with every moment.
Available now on swanbeauty.com.

ICYMI: @swanbeauty_us partnered with @acquired.style style for the ultimate bachelorette weekend 💍✨
From getting-ready moments to glam touch-ups, the SWAN Beauty Mirror was the ultimate plus-one, bringing personalized skincare insights, step-by-step makeup guidance, and confidence-boosting routines straight to the celebration. Think: your beauty routine, elevated (and a little more fun) for every champagne toast and night out.
Powered by AI, the mirror analyzes skin, builds customized routines, and guides makeup application in real time, making it the perfect companion for big events and everything in between.
A weekend powered by good glam, great friends, and beauty that keeps up with every moment.
Available now on swanbeauty.com.
Herochella SZN 2 🌵✨
@herocosmetics took over the desert with our influencer house—serving clear skin, good vibes, and nonstop content all weekend long. From pool floats to custom airbrushed tees, every detail brought the Herochella energy to life 💛
Still not over it… what happens at Herochella deserves a replay.

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Foundation Now Representing: Aprés Nail
The creators of Gel-X® — the world’s first soft gel nail extension system — are redefining nail artistry with faster, lighter, and more natural-looking results than traditional acrylics. As the go-to authority in the nail space, @apresnailofficial continues to set the standard for modern innovation, combining high-performance formulas with ease of use for effortless, salon-quality results. With a full system of tips, gels, and tools designed for both professionals and at-home users, Aprés is the future of nails.
For all questions and inquiries, please contact: apresnail@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co
Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Welcome to Club Hero, an immersive party to celebrate the launch of @herocosmetics Mighty Shield!✨
From live magic showing guests how Mighty Shield makes pimples vanish, to an interactive ice breaking game illustrating the strength of Mighty Shield’s barrier, this moment brought Mighty Shield to life in a fun, vibrant, experiential way. 🪄🧊
Mighty Shield is available to shop now at herocosmetics.com and @ultabeauty. For all questions and inquiries, please contact: hero@wearefoundation.co

Introducing this year’s @incmagazine Female Founders 500 list winners from Foundation – recognizing the outstanding female leaders with an eye on impact in 2026. Congratulations Alicia, Alisa, Jen and Julianne!
Alicia Yoon, Founder and CEO of @peachandlily
Alisa Metzger, Co-Founder of @innbeautyproject
Jen Shane, Co-Founder of @innbeautyproject
Julianne Goldmark, Founder of @emijayinc

Introducing this year’s @incmagazine Female Founders 500 list winners from Foundation – recognizing the outstanding female leaders with an eye on impact in 2026. Congratulations Alicia, Alisa, Jen and Julianne!
Alicia Yoon, Founder and CEO of @peachandlily
Alisa Metzger, Co-Founder of @innbeautyproject
Jen Shane, Co-Founder of @innbeautyproject
Julianne Goldmark, Founder of @emijayinc

Introducing this year’s @incmagazine Female Founders 500 list winners from Foundation – recognizing the outstanding female leaders with an eye on impact in 2026. Congratulations Alicia, Alisa, Jen and Julianne!
Alicia Yoon, Founder and CEO of @peachandlily
Alisa Metzger, Co-Founder of @innbeautyproject
Jen Shane, Co-Founder of @innbeautyproject
Julianne Goldmark, Founder of @emijayinc

Introducing this year’s @incmagazine Female Founders 500 list winners from Foundation – recognizing the outstanding female leaders with an eye on impact in 2026. Congratulations Alicia, Alisa, Jen and Julianne!
Alicia Yoon, Founder and CEO of @peachandlily
Alisa Metzger, Co-Founder of @innbeautyproject
Jen Shane, Co-Founder of @innbeautyproject
Julianne Goldmark, Founder of @emijayinc

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

Foundation Now Representing: Paula’s Choice
Paula’s Choice knows exactly what it takes to have beautiful, healthy, younger-looking skin. Endless research related to every aspect of skin care, its analysis, and over 35 years of work, provides the basis for every product they create and the skin care routines they assemble. Today, Paula’s Choice has established itself as one of the most robust science-backed foundations in the industry to take the guesswork out of skin care.
For all questions and inquiries, please contact: paulaschoice@wearefoundation.co

@boka is scaling its mission to "beautify" the oral-care aisle! 🦷✨
A new feature for @modernretailco spotlights the brand's massive nationwide expansion, growing from an initial 3,000-store test to all 4,500 @walmart locations across the U.S. With this full-chain rollout, Boka has quintupled its in-store assortment from 2 to 10 SKUs—including its science-backed n-Ha Sensitive and Kids lines—bringing premium, fluoride-free oral wellness to the masses.
For press inquiries, contact: boka@wearefoundation.co

@boka is scaling its mission to "beautify" the oral-care aisle! 🦷✨
A new feature for @modernretailco spotlights the brand's massive nationwide expansion, growing from an initial 3,000-store test to all 4,500 @walmart locations across the U.S. With this full-chain rollout, Boka has quintupled its in-store assortment from 2 to 10 SKUs—including its science-backed n-Ha Sensitive and Kids lines—bringing premium, fluoride-free oral wellness to the masses.
For press inquiries, contact: boka@wearefoundation.co

@boka is scaling its mission to "beautify" the oral-care aisle! 🦷✨
A new feature for @modernretailco spotlights the brand's massive nationwide expansion, growing from an initial 3,000-store test to all 4,500 @walmart locations across the U.S. With this full-chain rollout, Boka has quintupled its in-store assortment from 2 to 10 SKUs—including its science-backed n-Ha Sensitive and Kids lines—bringing premium, fluoride-free oral wellness to the masses.
For press inquiries, contact: boka@wearefoundation.co

@boka is scaling its mission to "beautify" the oral-care aisle! 🦷✨
A new feature for @modernretailco spotlights the brand's massive nationwide expansion, growing from an initial 3,000-store test to all 4,500 @walmart locations across the U.S. With this full-chain rollout, Boka has quintupled its in-store assortment from 2 to 10 SKUs—including its science-backed n-Ha Sensitive and Kids lines—bringing premium, fluoride-free oral wellness to the masses.
For press inquiries, contact: boka@wearefoundation.co

@boka is scaling its mission to "beautify" the oral-care aisle! 🦷✨
A new feature for @modernretailco spotlights the brand's massive nationwide expansion, growing from an initial 3,000-store test to all 4,500 @walmart locations across the U.S. With this full-chain rollout, Boka has quintupled its in-store assortment from 2 to 10 SKUs—including its science-backed n-Ha Sensitive and Kids lines—bringing premium, fluoride-free oral wellness to the masses.
For press inquiries, contact: boka@wearefoundation.co
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