Zapisz historię na Instagramie

I didn’t set out to become a content creator. 📸
4 years. Two startups. Zero marketing budget. Daily content out of pure necessity.

The limitation became the skill. The skill became the story. And the story became everything.

Accidental content creator. On purpose storyteller. 🔄
@mgmt_boston @arisalafia @harvardinnovationlabs #storytelling #storyteller #techmarketing

Day in my life of a Boston-based vintage store owner and a tech start-up founder. Thanks @homebase for simplifying my Vico Style’s scheduling and payroll needs! #homebasepartner #ad #storeowner #secondhandstore #vintagestore #vintageshop #ditl #diml #bostonbusiness #boston

Why I closed my retail tech start-up? It was a tough decision to close my tech start-up but I had to make a pragmatic decision at the end of the day. Contrary to popular beliefs, entrepreneurship is far from glamorous. #entrepreneurship #entrepreneurlife #entrepreneur #founderstory #founderlife

Yep, I coined myself as the techparazzi. I love adding my own twist when I interview folks 😄. #storytelling #techfounders #venturecapitalist #storyteller

4 years. Single parent. Two startups. One obsession.
I built in the circular economy because post-consumer waste isn’t just a problem, it’s a crisis.

Company 1 - A tech-enabled personalized vintage fashion subscription, giving pre-loved pieces a new home. I even opened two brick-and-mortar stores to growth hack the model. After a full year, I learned why vintage fashion subscriptions don’t work.

Company 2 - An AI-powered retail SaaS connecting retailers’ open box, excess, and secondhand inventory directly to their customers. Got into an accelerator. Built a team of engineers and data scientists. Shipped an MVP. Secured paid pilots.

I have deep domain expertise in consumer goods and I’m fluent in AI but more than anything, I was just obsessed with solving the right problem.

I closed both companies.

But the obsession? That never closed.

#entrepreneurship #founderjourney #founderstory #singleparent #startupfounder

As a former founder turned tech content creator, nothing hits like meeting founders with high conviction and hearing their why. 🙌

I attended the Harvard Innovation Labs President’s Innovation Challenge on behalf of @mgmt_boston and it exceeded every expectation.

These founders are building across circular economy, health tech, SMB SaaS, ed tech, and more. The energy in that room was unmatched.

#innovation #entrepreneurship #harvard #harvarduniversity

I quit entrepreneurship after 4 years of building full-time, teams, revenue, the whole thing. No regrets.

It was a strategic decision, and I’ve embraced it fully.
Now I’m rebuilding as a single mom in my 40s, a former founder turned tech content creator, and honestly? The doors that have opened since shifting my mindset have been everything.

Not every change has to be catastrophic. ❤️
If you’ve gone through something similar, I hear you. And congratulations for making that big leap.
#founderlife #singlemomlife #newchapter

Tech content doesn’t have to be boring! 🤣 #techhumor #genzhumor #genalpha #cybersecurity

What’s your biggest AI 🤖 cringe? #aicommunity #ai #techlife

Behind the scenes, my day as a fractional tech content creator for @hycu.inc a series B cyber resilience tech startup. The fancy buzzy term is a tech storyteller but I brand myself as a video storyteller 💁🏻‍♀️ . Paid actors: Dunks iced coffee and kickass lobster rolls from Row 34!

#techcontent #techcreator #techleaders #b2btech #techstartup

@marthastewart and her new AI 🤖 startup! I love this and can’t wait to give it a test when it’s launching this summer. #marthastewart #ai #artificial_intelligence #techstartup #homeowners

I had such a great time covering Harvard’s 2026 President’s Innovation Challenge on behalf of @mgmt_boston hosted by the @harvardinnovationlabs

I spoke with the I Labs leadership team about the top superpower founder traits and these founders truly have those traits! #startupfounder #innovation #harvard #harvarduniversity #entrepreneurship