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IBEX36. Cultura material = Valor global
Comisariada por Saúl Baeza (@DOES.WORK y @visionsbymagazine )

Inauguración: jueves 21 mayo, 19:00h
📍 Museo Nacional de Artes Decorativas
C. de Montalbán, 12, Madrid

🗓 Exposición: 21 mayo — 4 octubre
🕤 Martes a sábado: 9:30 – 15:00h
🕔 Jueves: 17:00 – 20:00h (excepto julio y agosto)
🕙 Domingos y festivos: 10:00 – 15:00h

IBEX36. Cultura material = Valor global convierte el museo en empresa y su colección en activos financieros. Cada objeto deviene recurso especulativo, conectado a mercados internacionales en tiempo real, exponiendo cómo la cultura queda subordinada a la lógica neoliberal, donde todo se mide, se compara y se vende.

El proyecto transforma el museo en una infraestructura de cálculo y extracción: las piezas dejan de conservarse para cotizar según el peso y valor de los materiales que las componen. La exposición no representa una ficción futura, sino un sistema ya operativo, donde la cultura funciona como reserva de valor dentro de la economía global.

Comisariado: Saúl Baeza
Desarrollo gráfico: A Forest Works @aforestworks (Lara Coromina @laracoro y Ana Habash@anahabash)
Desarrollo tecnológico: Eliza Struthers-Jobin @iamelizasj

Patrocina: Elisava Madrid @elisava.school y Nuon Led.
Con la coordinación y apoyo del Ministerio de Cultura @culturagob

TEXT IN ENG_

IBEX36. Cultura material = Valor global turns the museum into a corporation and its collection into financial assets. Each object becomes a speculative resource connected to global markets in real time, revealing how culture is subordinated to neoliberal logic, where everything is measured, compared, and sold.

The project transforms the museum into an infrastructure of calculation and extraction: objects no longer preserve history but fluctuate according to the market value of the materials they contain. The exhibition does not speculate about a future scenario, but exposes a system already in operation, where culture functions as a reserve of value within the global economy.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

COMISARIO

_Saúl Baeza is @does.work and @maybe.asap Creative Director, and @visionsbymagazine Founder and Editor-in-chief. He holds a PhD from Eindhoven University of Technology with the thesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. He is part of the “Making With...” Research Group (TU Eindhoven) and Elisava Research.
Saul is Co-Director of the Master in Design for Emergent Futures (MDEF), organised by Elisava and IAAC in collaboration with the Fab Academy. He has been a visiting professor and lecturer at institutions including Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design, and Estonian Academy of the Arts, as well as cultural platforms such as Sónar+D, Victoria & Albert Museum, CCCB and DHUB.

ES_
_Saúl Baeza es Director Creativo en DOES y MAYBE, y fundador y editor en jefe de VISIONS BY. Es doctor por la Eindhoven University of Technology con la tesis Performing Surveillance: Designing identity prostheses as tools for algorithmic resistance. Forma parte del grupo de investigación “Making With...” (TU Eindhoven) y de Elisava Research.

Saúl es codirector del Máster en Design for Emergent Futures (MDEF), organizado por Elisava e IAAC en colaboración con Fab Academy. Ha sido profesor invitado y conferenciante en instituciones como Harvard GSD, Central Saint Martins, London College of Communication, RMIT University Melbourne, Rhode Island School of Design y la Estonian Academy of the Arts, así como en plataformas culturales como Sónar+D, Victoria & Albert Museum, CCCB y DHUB.
Imágenes cortesía del comisario.

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

🏡 A DREAM HOUSE, 
SAÚL BAEZA & MANUELA VALTCHANOVA
@does.work @manuela.valtchanova

A Dream House is a collective gaming installation for We Will Design 2026 where participants build a digital home in The Sims to contest the invisible spaces of power through imagination. In today’s battle for perception, gaming becomes an intrusive tactic in the war of images.

This project is part of Temporary Home:
From April 20 to 26, during Milan Design Week ad BASE, 5 rooms at casaBASE will be transformed into a space for observation and discussion: a living laboratory so far.
5 designers from all over the world will bring these rooms to life with their projects, giving you the chance to discover and interact with them. It will be a special occasion for you to hear, see, taste, smell and touch design in its many forms.

Come visit us.

We Will Design, Hello Darkness
20 — 26 April
BASE Milano

Free entry, registration required, link in bio 🔗

Why am I always hot? (4/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon__tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (4/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon__tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (4/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon__tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (4/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon__tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (4/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon__tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

About being an “influencer” or how to exploit the tool of the oppressor for our own expression
2023

ABSTRACT
Surveillance is at the core of today’s monitored society. Privacy is becoming a fluid regulatory process the values and expectations of which are being actively rewritten, deconstructed, reconstructed and negotiated as new technologies open up novel forms of social relations and identity construction opportunities. Our proposal is based on using our bodies as tools for identity expression and personal proclamation, seeking to pervert surveillance and its embodied data as a site for opportunity, disruption and resistance. We asked XXX, a writer and journalist, to work with us on a design exploration, to understand new implications of what being an “influencer” means by shaping identities through technologies in an extreme way. After analyzing some of the most commonly employed surveillance technologies worldwide and the main biometric parameters used to monitor the human body, we came up with a series of prostheses and garments in order to exploit XXX’s algorithmic presence.

Saúl Baeza Argüello, ELISAVA Research, Eindhoven University of Technology
Ron Wakkary, Simon Fraser University, Eindhoven University of Technology
Kristina Andersen, Eindhoven University of Technology
Oscar Tomico, ELISAVA Research, Eindhoven University of Technology

DOWNLOAD THE FULL PAPER:
doi.org/10.1145/3563657.3596091

DIS ‘23, July 10–14, 2023, Pittsburgh, PA, USA
© 2023 Copyright is held by the owner/author(s).
ACM ISBN 978-1-4503-9893-0/23/07.
doi.org/10.1145/3563657.3596091

About being an “influencer” or how to exploit the tool of the oppressor for our own expression
2023

ABSTRACT
Surveillance is at the core of today’s monitored society. Privacy is becoming a fluid regulatory process the values and expectations of which are being actively rewritten, deconstructed, reconstructed and negotiated as new technologies open up novel forms of social relations and identity construction opportunities. Our proposal is based on using our bodies as tools for identity expression and personal proclamation, seeking to pervert surveillance and its embodied data as a site for opportunity, disruption and resistance. We asked XXX, a writer and journalist, to work with us on a design exploration, to understand new implications of what being an “influencer” means by shaping identities through technologies in an extreme way. After analyzing some of the most commonly employed surveillance technologies worldwide and the main biometric parameters used to monitor the human body, we came up with a series of prostheses and garments in order to exploit XXX’s algorithmic presence.

Saúl Baeza Argüello, ELISAVA Research, Eindhoven University of Technology
Ron Wakkary, Simon Fraser University, Eindhoven University of Technology
Kristina Andersen, Eindhoven University of Technology
Oscar Tomico, ELISAVA Research, Eindhoven University of Technology

DOWNLOAD THE FULL PAPER:
doi.org/10.1145/3563657.3596091

DIS ‘23, July 10–14, 2023, Pittsburgh, PA, USA
© 2023 Copyright is held by the owner/author(s).
ACM ISBN 978-1-4503-9893-0/23/07.
doi.org/10.1145/3563657.3596091

Why am I always hot? (3/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (3/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (3/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (3/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Facial prosthesis and AI memories for “Terra Rhapsody” by @estherguntin at @cccbarcelona

Together with @David_varhegyi 🫂

Why am I always hot? (2/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (2/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (2/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (2/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (2/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Facial prosthesis and AI memories for “Terra Rhapsody” by @esterguntin at @cccb_barcelona

Together with @david_varhegyi 🫂

Why am I always hot? (1/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (1/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (1/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (1/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

Why am I always hot? (1/4)
(This is a frame selection because IG deleted our snippet video)

Original piece details:
15 minutes long
7 screens
Stage+D
Sónar by Day
Saturday 18th June
Sónar +D 2022

The following video has been shot exclusively using high definition thermography - a camera employed by governance, defence and military industries. All the infrared, thermographic sets have been defined manually.
There has been no color edition or postproduction applied to any of the shots.

Concept and Creative Direction: DOES (@does.work)
Music Production and Sound Design: SN Systema (@streetname.systema)
Shooting: Saúl Baeza & Joan Alvarez
Edit: EntreFamila (@entrefamiliafilms)
Graphic Design: Lorena G. Ortiz (@lorenagarciort)

Starring:
Aurembiaix (@mon___tardit)
Andrés “Niño Foca” Martínez (@andresmartinezfoca)
Llum Murillo (@missbea14)
Atos Jiu Jitsu Barcelona (@atosjiujitsubcn)
C.E Picornell
Apolo Creatures (@sala_apolo)
Saúl Baeza

#sonarfestival
#sonarplusd
#sonar2022

👮🏼‍♂️🤝🐷

🙇🏽

🙇🏽