sampo
Born in El Salvador | Based in Berlin | Operating in the world
—
Fail, learn, repeat. That’s the process.
@____sampo____ builds design systems that just keep winning!
As one of the founders and director at EL FIN, his definition of design is simple: problem-solving. That’s why he often says projects aren’t here to “look nice” but to produce results.
Explore more about Sam in our first EL FIN Presents feature. More coming soon.
#ELFINPresents

@____sampo____ builds design systems that just keep winning!
As one of the founders and director at EL FIN, his definition of design is simple: problem-solving. That’s why he often says projects aren’t here to “look nice” but to produce results.
Explore more about Sam in our first EL FIN Presents feature. More coming soon.
#ELFINPresents

@____sampo____ builds design systems that just keep winning!
As one of the founders and director at EL FIN, his definition of design is simple: problem-solving. That’s why he often says projects aren’t here to “look nice” but to produce results.
Explore more about Sam in our first EL FIN Presents feature. More coming soon.
#ELFINPresents

@____sampo____ builds design systems that just keep winning!
As one of the founders and director at EL FIN, his definition of design is simple: problem-solving. That’s why he often says projects aren’t here to “look nice” but to produce results.
Explore more about Sam in our first EL FIN Presents feature. More coming soon.
#ELFINPresents

@____sampo____ builds design systems that just keep winning!
As one of the founders and director at EL FIN, his definition of design is simple: problem-solving. That’s why he often says projects aren’t here to “look nice” but to produce results.
Explore more about Sam in our first EL FIN Presents feature. More coming soon.
#ELFINPresents

5 years in Berlin.
I moved here from San Salvador with one friend in the city and no real plan for what my studio would become.
Everything I built in those first years failed on the first try.
The second try mostly failed too. Around the fifth or sixth attempt, something would finally click.
I did not get smarter. I just outlasted all the bad versions.
Nothing works until it does.
I kept coming back to that line. On client calls when a rebrand stalled. On late nights rewiring a system nobody asked for.
In years when the revenue did not match the ambition.
Five years later, my work is not built on a Berlin network per se, but Berlin became the door that opened the way.
Now it is built between cities: San Salvador, Zurich, Stockholm, London, DC, Grand Cayman.
Berlin is where I sit when it all connects.
This year, we put the line on a cap. An EL FIN artifact.
“Nothing works until it does.”
Designed somewhere between San Salvador and Berlin.
📷 @urbanentdecker_ Jorge was my one friend in Berlin before I moved here. Felt right that he took this one.
Backstage shoot on pictures we did for @sonialazo’s new shopify 🥳 finding ways to use the metas 🤣
Scanning Italy was Fun.
I keep forgetting the scanner to the trips.
Still need to upload all the scans somewhere.

Desde el Crypto Valley suizo, una startup con participación salvadoreña recibió cerca de un millón de dólares para seguir desarrollando infraestructura financiera. Se llama AMPD LABS, y trabaja en los sistemas que harán más eficientes y transparentes las finanzas digitales.
La inversión llega desde SnowOak Ventures y une tres formas de entender la ingeniería: la estructura suiza, la confiabilidad nórdica y la rapidez salvadoreña. Un encuentro poco común que dice mucho sobre hacia dónde se mueven hoy la tecnología y el talento de la región. Sus fundadores son @____sampo____, @arnecke y Max Zurlino.
Detrás de esa combinación hay una idea sencilla. La de construir confianza a través del diseño y la precisión. Una muestra de cómo la innovación también puede surgir en silencio, desde lugares donde antes nadie miraba.
Descubre la historia completa en el link de la bio.

Desde el Crypto Valley suizo, una startup con participación salvadoreña recibió cerca de un millón de dólares para seguir desarrollando infraestructura financiera. Se llama AMPD LABS, y trabaja en los sistemas que harán más eficientes y transparentes las finanzas digitales.
La inversión llega desde SnowOak Ventures y une tres formas de entender la ingeniería: la estructura suiza, la confiabilidad nórdica y la rapidez salvadoreña. Un encuentro poco común que dice mucho sobre hacia dónde se mueven hoy la tecnología y el talento de la región. Sus fundadores son @____sampo____, @arnecke y Max Zurlino.
Detrás de esa combinación hay una idea sencilla. La de construir confianza a través del diseño y la precisión. Una muestra de cómo la innovación también puede surgir en silencio, desde lugares donde antes nadie miraba.
Descubre la historia completa en el link de la bio.

Desde el Crypto Valley suizo, una startup con participación salvadoreña recibió cerca de un millón de dólares para seguir desarrollando infraestructura financiera. Se llama AMPD LABS, y trabaja en los sistemas que harán más eficientes y transparentes las finanzas digitales.
La inversión llega desde SnowOak Ventures y une tres formas de entender la ingeniería: la estructura suiza, la confiabilidad nórdica y la rapidez salvadoreña. Un encuentro poco común que dice mucho sobre hacia dónde se mueven hoy la tecnología y el talento de la región. Sus fundadores son @____sampo____, @arnecke y Max Zurlino.
Detrás de esa combinación hay una idea sencilla. La de construir confianza a través del diseño y la precisión. Una muestra de cómo la innovación también puede surgir en silencio, desde lugares donde antes nadie miraba.
Descubre la historia completa en el link de la bio.

Desde el Crypto Valley suizo, una startup con participación salvadoreña recibió cerca de un millón de dólares para seguir desarrollando infraestructura financiera. Se llama AMPD LABS, y trabaja en los sistemas que harán más eficientes y transparentes las finanzas digitales.
La inversión llega desde SnowOak Ventures y une tres formas de entender la ingeniería: la estructura suiza, la confiabilidad nórdica y la rapidez salvadoreña. Un encuentro poco común que dice mucho sobre hacia dónde se mueven hoy la tecnología y el talento de la región. Sus fundadores son @____sampo____, @arnecke y Max Zurlino.
Detrás de esa combinación hay una idea sencilla. La de construir confianza a través del diseño y la precisión. Una muestra de cómo la innovación también puede surgir en silencio, desde lugares donde antes nadie miraba.
Descubre la historia completa en el link de la bio.

Desde el Crypto Valley suizo, una startup con participación salvadoreña recibió cerca de un millón de dólares para seguir desarrollando infraestructura financiera. Se llama AMPD LABS, y trabaja en los sistemas que harán más eficientes y transparentes las finanzas digitales.
La inversión llega desde SnowOak Ventures y une tres formas de entender la ingeniería: la estructura suiza, la confiabilidad nórdica y la rapidez salvadoreña. Un encuentro poco común que dice mucho sobre hacia dónde se mueven hoy la tecnología y el talento de la región. Sus fundadores son @____sampo____, @arnecke y Max Zurlino.
Detrás de esa combinación hay una idea sencilla. La de construir confianza a través del diseño y la precisión. Una muestra de cómo la innovación también puede surgir en silencio, desde lugares donde antes nadie miraba.
Descubre la historia completa en el link de la bio.

Desde el Crypto Valley suizo, una startup con participación salvadoreña recibió cerca de un millón de dólares para seguir desarrollando infraestructura financiera. Se llama AMPD LABS, y trabaja en los sistemas que harán más eficientes y transparentes las finanzas digitales.
La inversión llega desde SnowOak Ventures y une tres formas de entender la ingeniería: la estructura suiza, la confiabilidad nórdica y la rapidez salvadoreña. Un encuentro poco común que dice mucho sobre hacia dónde se mueven hoy la tecnología y el talento de la región. Sus fundadores son @____sampo____, @arnecke y Max Zurlino.
Detrás de esa combinación hay una idea sencilla. La de construir confianza a través del diseño y la precisión. Una muestra de cómo la innovación también puede surgir en silencio, desde lugares donde antes nadie miraba.
Descubre la historia completa en el link de la bio.

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far

croatia was a break amongst the chaos of this wild summer.
managed to work an hour or so on the whole week, got sunburnt, ate too much (found my new favorite jam), laughed more than expected. lost the keys to the Airbnb somewhere between the beach and a late lunch, but somehow it all felt exactly right.
the days were long, the water clear as ever, and good company that made everything flow easier. the kind where silence doesn’t feel empty, and plans don’t need explaining.
heading into winter arc mode with salt still in the cover of my phone and a little bit of that croatian calm in my head 🫡
easily one of my favorite places on earth so far
Glasses, it was awesome having you around! Sure, I may have looked like a creep or super nerd sometimes, but not having my phone out during meaningful moments made all the difference.
örebro, new streets, old habits.
working with @arnecke + max, making the best out of it.
most of the time is about learning how to fall,
and knowing how to keep moving.
ps. this is what meta glasses are for
Throwing it back to Croatia 🌊
worked just an hour on the whole week, spent the rest of the day sunburnt, walking towards hidden beaches & sunsets, eating like a king, and, more than anything, happy.
First slowdown vacation in a long time, and it felt like exactly what I needed. These last weeks have been wild, but I’m finally slowing down a bit here in Sweden.
One more week before it’s back to reality. Winter arc is near.
hvar, croatia
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