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If you’re a photographer, you’re an artist. The camera is your instrument. A great camera, in the hands of an artist, can change the world.

“The Art of Being” is a film about giving it all to your craft, starring Colby Brown, Sue Bryce, Chris Burkard, Jake Guzman, Hannah Rheaume, and Dana Scruggs. Six extraordinary photographers, one conversation about what it means to make art with a camera. The new Sony Alpha 7R VI is the instrument they took on this journey, that helped them see their world in exciting new ways.

Learn more about the new Sony Alpha 7R VI + 100-400mm F4.5 G Master OSS through the link in our stories + bio.

Come be the first to experience them at our Alpha in Residence event in NY, tomorrow and Friday.

@colbybrownphotography @suebrycephotographer @chrisburkard @jakeguzman @hannahrheaume @danascruggs

#sonyalpha #ShotOnSony

Introducing the NEW 100-400mm F4.5 G Master OSS lens. Made for photographers that want super-telephoto reach with G Master optical quality, in a body light enough to shoot handheld all day.

The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match.

Tap the link in our stories + bio to learn more about the new 100-400mm F4.5 G Master OSS, and place your preorder now.
Want to get your hands on it first? Come to Alpha in Residence this week in NYC. 🔭
#sonyalpha

Introducing the NEW Sony Alpha 7R VI — the sixth generation of our celebrated Alpha 7R series. Now pairing its legacy of leading resolution (66.8 MP back-illuminated fully-stacked Exmor RS™ CMOS sensor) with blazing-fast speed. The new, BIONZ XR2™ engine means high resolution no longer has to slow you down.

The result: exceptional resolution, accurate color, and reliable performance across subjects ranging from people in motion, to wildlife, to expansive landscapes. Not just an upgrade, but a new foundation for the R series.

Tap the link in our stories + bio to learn more about the new, revolutionary Alpha 7R VI.
Want to get your hands on it first? Come to Alpha in Residence this week in NYC. #sonyalpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

A Horn-eyed Ghost Crab, getting its close up with @katenewmanphoto 🦀 “This crab is a species native to the Indo-pacific coastlines, and the best thing about this encounter was that I didn’t know this species existed... Photography teaches you to become far more observant of your surroundings and to look at the world with more intention, and this is proof that you can discover amazing things when you start to do so.

The A1 II and 100-400mm F4.5-5.6 G OSS is my favourite setup for trips where I only want to carry one camera body and lens. It’s incredibly versatile and the close focusing distance makes it amazing for photographing smaller (unexpected) species like this too!” - Kate. 💯✨
1/1600 sec | f/5.6 | ISO 500 #SonyAlpha

🌏🤝 May 21st (the third Thursday of May every year) is Global Accessibility Awareness Day (GAAD), a day to talk, think, and learn about accessibility and the people who need it.⁠
⁠
With our goal of filling the world with emotion,⁠
Sony is working to enhance accessibility,⁠
toward a future where everyone can share the joy of photography and videography.⁠
⁠
Sam Seavey, a low-vision content creator, uses the accessibility features of the α7 V to create content that shares his experiences and insights on accessible products.⁠
⁠
Hear his story, his experiences,⁠
and Sony’s approach to accessibility in the video.⁠
⁠
⁠
🌏🤝 5月21日（毎年5月の第3木曜日）は、アクセシビリティと、アクセシビリティを必要とする人たちについて、語り、考え、学ぶ、Global Accessibility Awareness Day（GAAD）です。⁠
⁠
ソニーは、誰もが感動を分かち合える未来を目指し、⁠
写真や動画を通じた体験をより多くの人に届けるため、イメージング製品におけるアクセシビリティの向上に取り組んでいます。⁠
⁠
ロービジョンのコンテンツクリエイターであるSam Seaveyは、ロービジョンとしての自身の経験やアクセシブルな製品に関する情報を発信するため、α7 Vに搭載されたアクセシビリティ機能を活用し、コンテンツ制作を行っています。⁠
⁠
その活動や想い、そしてソニーのアクセシビリティへの取り組みを、ぜひご覧ください。⁠
⁠
#GAAD #Sony #SonyAlpha #Accessibility #AccessibilityForAll

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Alpha Ambassador @nateinthewild took our new Sony Alpha 7R VI to the Tetons for 3 days before it launched — and the results are ✨ breathtaking ✨
Head to the Alpha Universe article (linked in our stories and bio) for Nate’s full take on the camera, how it stacks up against other Sony cameras in his kit, his thoughts on video recording, and a link to preorder the A7R VI for yourself. #SonyAlpha

Sony Artisan of Imagery @colbybrownphotography got to test out the NEW Sony Alpha 7R VI camera before its launch on the perfect application for it: birding.
He shared his thoughts + his first shots with us here. 🦅🦜👀

If you love birding photography too, you should enter our May Birding Photo Sweepstakes between now and 6/1 to win a new Sony lens! 🎉
You can win your choice of a Sony 200–600 mm F5.6–6.3 G OSS, 100-400mm F4.5-5.6 GM OSS, or 400-800mm f/6.3-8 G OSS lens (to go perfectly with your new Alpha 7R VI 😉)

To enter, post:
1. A single image, image carousel, or video to your Instagram feed either captured using a Sony camera or showcasing your dream Sony camera, and correlating with the associated Bird theme.
2. In the post description, share details of what your favorite Sony camera or lens is and why
3. tag or mention @sonyalpha in the Instagram post
4. include the hashtags #SonyAlphaBirdContest2026 and #SweepstakesEntry

bonus entry: tag your favorite retailer or the place you bought your last Sony camera or lens in your entry post.

Must be located in the United States, 18+ to enter. Contest closes 6/1 11:59 PM PT. Good luck ✨

#sonyalpha

“It allows me to connect with my subject even better. I love it!” ❤️

The amazingly talented @nmastoras on trying out the brand new Sony Alpha 7R VI to capture his iconic portraits… 📸

#SonyAlpha7RVI

Shot on the new @sonyalpha A7RVI 🙌
.
.
#streetphotography #portraits #sonyalpha

The set up (the NEW Sony Alpha 7R VI + 24-70 F2.8 GM II + 50-150 F2 GM) vs. the shots 📸😮‍💨🥊
By @alvarovaliente at #AlphainResidence in NYC.
“The resolution (66.8MP!) and faster autofocus totally blew me away, and the performance in low light really stands out.

Definitely a powerhouse camera that will step up your work.” - Alvaro.

Tap the link in our bio to preorder your Sony Alpha 7R VI now, to upgrade your kit + your results SOOC.
Want to try it first? Come see us at Alpha in Residence today before 5 PM 📸🗽
#SonyAlpha

Six photographers. One camera. A film about why we make art in the first place.

A look behind “The Art of Being,” our launch film for the Sony Alpha 7R VI, shot on location with Colby, Hannah, Chris, Jake, Dana, and Sue.

“With the A7R VI, you’re shooting 66.8MP at 30fps with pre-capture and a brand new sensor, all at once. It’s the golden age to be a photographer.” — Sony Artisan @colbybrownphotography

Thank you to the artists who brought this story to life: @colbybrownphotography @hannahrheaume @suebrycephotographer @danascruggs @jakeguzman @chrisburkard

Come meet them and shoot with the Alpha 7R VI tomorrow at #AlphaInResidence , NYC.
#sonyalpha #ShotOnSony

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha

ICYMI: We launched 2 revolutionary products yesterday. The NEW Sony Alpha 7R VI and the new 100-400mm F4.5 G Master OSS lens. These photos were taken by our amazing photographer team from our launch video, with these new products.

To bring you up to (their lightning-fast) speed:

The NEW Alpha 7R VI:
✅ 66.8 FULLY stacked sensor!
✅ 30fps blackout-free burst shooting
✅ Pre-capture up to 1 second!
✅ 8K30 (1.2x crop) and 4K120 (no crop)
✅ Illuminated camera buttons
✅ New battery that will give 17% more run time (and I hear it’s an important factor in the tech pipeline for future upgrades)

The NEW 100-400mm F4.5 GM OSS:
✅ Constant aperture of F4.5 throughout zoom range
✅ Internal zoom
✅ The autofocus is 3x faster
✅ Exceptionally sharp with beautiful bokeh
✅ Compatible with 1.4x + 2.0x TCs

Who’s coming to Alpha in Residence in NYC today or tomorrow to try these out? #sonyalpha