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Does your supplement actually work? How do you know?

Join Ritual Founder Kat (@katandkale) and science team leaders Nima Alamdari and Mastaneh Sharafi as they lay out Ritual’s clinical program, and how it gets you clear, compelling evidence of impact.

From your morning smoothie to your prenatal multivitamin — you deserve wellness that works. This is how you can expect it.

Ever wonder why we haven’t solved endometriosis? Why perimenopause care only just entered the dialogue?

It comes down to research: which issues we fund + which bodies we study.

For our first-ever Rant-of-the-Year, we asked Mastaneh Sharafi (hi @mastaneh_sharafi_phd_rd 👋) PHD, RD, SVP of Science & Innovation at Ritual, and overall Woman-Dominating-STEM, to let it rip on a topic close to her heart: the history of women’s exclusion from clinical trials.

It’s enough to make you want to scream. Or call your Congressperson. Up to you.

Ever wonder why we haven’t solved endometriosis? Why perimenopause care only just entered the dialogue?

It comes down to research: which issues we fund + which bodies we study.

For our first-ever Rant-of-the-Year, we asked Mastaneh Sharafi (hi @mastaneh_sharafi_phd_rd 👋) PHD, RD, SVP of Science & Innovation at Ritual, and overall Woman-Dominating-STEM, to let it rip on a topic close to her heart: the history of women’s exclusion from clinical trials.

It’s enough to make you want to scream. Or call your Congressperson. Up to you.

BIG News 📰! Essential Postnatal is now clinically proven to improve breast milk quality and support the increased demands for lactating moms postpartum.†*

A milestone years in the making. We launched Essential Postnatal in 2020 with the aim of setting a new standard in postpartum care and nutritional support, but that was only the beginning.

In partnership with Brooklyn College, Cornell University, and Maimonides Medical Center, we conducted a 10-week, randomized, double-blind, placebo-controlled trial in 64 breastfeeding women, evaluating the effects of Essential Postnatal on key biomarkers of maternal nutrient status and breast milk composition.

Now, we’re thrilled to share the results. Head to the link in our bio to learn more about our clinically studied Essential Postnatal.

After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*

The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.

†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.

After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*

The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.

†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.

After 6 years in the making, Ritual’s Essential Postnatal is now ✨clinically proven✨ to improve breast milk quality AND support mom’s increased nutrient demands, in a university-led, randomized, double-blind, placebo-controlled clinical trial.†*

The postpartum period is one of the MOST nutritionally demanding life-stages. Women deserve a postnatal multivitamin that is not only backed by science but clinically proven to work. ✔️ Meet Essential Postnatal and dig into all the details at the link in our stories.

†Based on a 10-week, randomized, double-blind, placebo-controlled clinical trial on 64 breastfeeding women.
*These statements have not been evaluated
by the FDA. This product is not intended to
diagnose, treat, cure or prevent any disease.

Didn’t expect breastfeeding to be all about ME eating, but lactation is one of the most nutritionally demanding life stages which is why I’ve been taking Essential Postnatal by my friends at Ritual #breastfeeding #baby #momlife #ritualpartner

“You can build a company, or you can build a family. But you can’t do both.”  Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.

By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale’s, full op-ed with @incmagazine head to the link in our stories now.

photos via @nickisebastian

“You can build a company, or you can build a family. But you can’t do both.”  Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.

By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale’s, full op-ed with @incmagazine head to the link in our stories now.

photos via @nickisebastian

“You can build a company, or you can build a family. But you can’t do both.”  Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.

By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale’s, full op-ed with @incmagazine head to the link in our stories now.

photos via @nickisebastian

“You can build a company, or you can build a family. But you can’t do both.”  Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.

By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale’s, full op-ed with @incmagazine head to the link in our stories now.

photos via @nickisebastian

“You can build a company, or you can build a family. But you can’t do both.”  Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.

By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale’s, full op-ed with @incmagazine head to the link in our stories now.

photos via @nickisebastian

“You can build a company, or you can build a family. But you can’t do both.”  Nearly a decade ago, I was four months pregnant with my oldest daughter and pitching the initial vision for Ritual when a well-known venture capitalist told me this.

By dismissing my personal life as a liability, that investor inadvertently pointed me toward a massive market opportunity: the unmet needs of women. Where traditional VC saw a distraction, I saw the ultimate R&D lab. To read our Founder & CEO, @katandkale’s, full op-ed with @incmagazine head to the link in our stories now.

photos via @nickisebastian

There’s nothing like pregnancy to make you change your expectations.

For over a decade, Ritual has been working to raise standards in supplements through clinical research and ingredient traceability. And this year, we’re taking you along, in our 4-part series about the many ways “WE’RE EXPECTING” higher standards.

We invited expert OB/GYNs to join us as we ask members of Congress for updated supplement regulations and increased funding toward pregnancy & womens health.

We’ve gone beyond just asking for a better future — now, we’re expecting it.

Take action with us at the link in our bio.

FEATURING:
@paging.dr.dre
@jessicaadiggs
@kaitlyndinneh
@katandkale
@lindsay_dahl
+ Dr. Christie Messenger
#explore #womenshealth #supplements #explorepage #explorepage✨

We’re expecting higher standards for the supplement industry. Wouldn’t it be nice to know supplements were safe and effective before they hit store shelves?

We sat down with @glossyco and @lexylebsack to talk about why women are tired of navigating heavy metal test results and deciphering if a product was actually clinically studied.

We’re expecting higher standards for the supplement industry. Wouldn’t it be nice to know supplements were safe and effective before they hit store shelves?

We sat down with @glossyco and @lexylebsack to talk about why women are tired of navigating heavy metal test results and deciphering if a product was actually clinically studied.

We’re expecting higher standards for the supplement industry. Wouldn’t it be nice to know supplements were safe and effective before they hit store shelves?

We sat down with @glossyco and @lexylebsack to talk about why women are tired of navigating heavy metal test results and deciphering if a product was actually clinically studied.

We’re expecting higher standards for the supplement industry. Wouldn’t it be nice to know supplements were safe and effective before they hit store shelves?

We sat down with @glossyco and @lexylebsack to talk about why women are tired of navigating heavy metal test results and deciphering if a product was actually clinically studied.

We’re expecting higher standards for the supplement industry. Wouldn’t it be nice to know supplements were safe and effective before they hit store shelves?

We sat down with @glossyco and @lexylebsack to talk about why women are tired of navigating heavy metal test results and deciphering if a product was actually clinically studied.

We’re expecting more this Mother’s Day. Why? Because moms deserve their flowers AND higher standards 💛

We’re expecting more this Mother’s Day. Why? Because moms deserve their flowers AND higher standards 💛

We’re expecting more this Mother’s Day. Why? Because moms deserve their flowers AND higher standards 💛

We’re expecting more this Mother’s Day. Why? Because moms deserve their flowers AND higher standards 💛

We’ve got a reason to celebrate 🎉🎉🎉

Yep, Essential Prenatal’s gold standard clinical study is now PUBLISHED in Frontiers in Nutrition — a leading, high-impact, peer-reviewed nutrition journal. Head to the link in our bio to see all the details 💅 #womenshealth #clinical #explore #explorepage #explorepage✨

Such an AMAZING and unforgettable day on The Hill with @ritual! We came together to advocate for higher standards in the supplement industry, because women deserve better.

Women are some of the most consistent users of vitamins and supplements, so we deserve the most updated research on what ingredients and dosages are actually safe and efficacious, especially during vulnerable life stages like pregnancy.

We also advocated for increased funding to support more clinical research on women. For too long, we have been underrepresented in clinical trials and it’s time we expect better!

We’re done asking - we’re EXPECTING more.

Thank you sooooo much to the Ritual team for leading this important work. I had so much fun and learned so much! 🙌🏽

#RitualPartner

We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉

From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️

We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉

From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️

We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉

From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️

We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉

From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️

We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉

From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️

We’re expecting PROOF and we mean it. That’s why we’re thrilled that Essential Prenatal’s gold standard clinical study is now published in Frontiers in Nutrition, a leading, high-impact, peer-reviewed nutrition journal. 🎉🎉

From conception (wink wink) to launch to this major milestone, Essential Prenatal was created so that women could understand what they’re putting into their body and why during pregnancy. We’re so excited to see the research be shared for everyone in such a respected space. ✔️