PLAYTYPE™
Award-winning type foundry based in Copenhagen, Denmark. For more than 20 years we have been specialising in creating retail and bespoke typefaces.
‼️BREAKING‼️
Join us this Thursday at 4pm as we celebrate the release of the custom typeface we did with the amazing team @ekstrabladet.
To properly mark the launch, we are turning our location on Værnedamsvej into an unapologetic type-bonanza, showcasing some of our favourite headlines and titlepieces from Ekstra Bladet.
There will be free posters, mugs, beers, hugs, and casual conversation.
So come hang out, grab some super limited type-merch, and kickstart your weekend early!
XOXO
Ekstra Bladet × Playtype
The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.
The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.
The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
AAA comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
AAA comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
AAA comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
AAA comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

The AAA Collection
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s.
AAA comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the largest and most widely read Danish tabloids.
Breaking is a contemporary interpretation of modernism’s neo-grotesque sans serif typefaces. Staying true to its ancestors in its original shape, but packed with OpenType features for bespoke expressions, including ligatures, case-sensitive forms, tabular and old-style figures, and stylistic alternates. Additionally, Breaking includes text-optimized styles with extended ascenders, descenders, and punctuation for improved legibility.
Check out more custom type projects at playtype.com!
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.
Breaking!🚨
New custom typeface designed for @ekstrabladet, one of the biggest and most widely read Danish tabloids. Built for both visual impact and versatility, the family spans six widths, from Extra Condensed to Expanded, with nine weights from Thin to Black (including variable support!) that allows it to compress or expand to fit any typographic layout, whether for bold, expressive headlines or for dense article body text.

Yesterday we had the pleasure of welcoming students from IDEA School of Design in Vancouver.
Thank you for listening to us yap about type design and for doing some pretty cool stuff during our mini workshop.
Hope you had a great stay in CPH (and maybe come back in summertime next time:))
Safe travels.
@capuidea

Yesterday we had the pleasure of welcoming students from IDEA School of Design in Vancouver.
Thank you for listening to us yap about type design and for doing some pretty cool stuff during our mini workshop.
Hope you had a great stay in CPH (and maybe come back in summertime next time:))
Safe travels.
@capuidea

Yesterday we had the pleasure of welcoming students from IDEA School of Design in Vancouver.
Thank you for listening to us yap about type design and for doing some pretty cool stuff during our mini workshop.
Hope you had a great stay in CPH (and maybe come back in summertime next time:))
Safe travels.
@capuidea

Yesterday we had the pleasure of welcoming students from IDEA School of Design in Vancouver.
Thank you for listening to us yap about type design and for doing some pretty cool stuff during our mini workshop.
Hope you had a great stay in CPH (and maybe come back in summertime next time:))
Safe travels.
@capuidea

Yesterday we had the pleasure of welcoming students from IDEA School of Design in Vancouver.
Thank you for listening to us yap about type design and for doing some pretty cool stuff during our mini workshop.
Hope you had a great stay in CPH (and maybe come back in summertime next time:))
Safe travels.
@capuidea

Last week we went back to Paris to finish up a 6-week type design course with the wonderful students at @ecv_paris @ecv_design .
We were super impressed with the final projects and how far the students had come in this relatively short amount of time.
When we do these courses, our intention is not necessarily that everyone should become fully trained type designers, but rather that it serves as an introduction to type, teaching students how to critically view and effectively make use of type within a visual context.
We always appreciate when we get to work with students from diverse backgrounds. We had a lot of different nations represented in the class, and it’s always amazing to get an insight into the different educational cultures and how easily we can align and unite when it comes to researching and executing when working on a given task.
Thank you so much for joining and listening to us ramble about type (and stuff).
Special thank you to @didierclainstudio and Marion Vigné for taking such good care of us.
🆕 The AAA Collection
Here’s a new addition to the Playtype catalogue, just in time for the holidays 🎄
A contemporary interpretation of chamfered letterforms drawn from 19th-century American wood type specimens. The angled-corner style first appeared in Gothic letterforms in the 1830s, introduced by William Leavenworth as Gothic No. 2. The same characteristics were also applied to Egyptian styles, which were referred to as Grecian. Nowadays, they’re commonly seen on lettering on college football varsity jackets. 🏈
The AAA Collection comes in three different widths: Condensed, Normal, and Expanded, each with nine weights ranging from Thin to Black. Additionally, it includes Display versions with super-tight tracking, optimized for bold display settings at any scale. And with a rich set of stylistic alternates, AAA offers extensive options for shaping its overall expression within a cohesive system.
Stay tuned for more AAA content in 2026!
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival
New year. New artists. New visual expression for @roskildefestival by eTypes
Typed in Roskilde4000 Condensed Black by @playtype
#etypescph #playtype #roskildefestival #RF26 #graphicdesign #design #visualidentity #typedesign #festival

Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.

Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
Custom super family for the international financial services corporation @fidelityinvestments!
Fidelity approached us with an ambitious project to develop an extensive type system to cover all their communication needs.
Fidelity had a strong understanding of the impact a typeface could have on the voice and identity of the company. In close collaboration, we set out to create a distinct and welcoming typeface that would embody and communicate the values of the Fidelity brand.
The super family consists of an expressive and friendly slab serif and a distinct, humanistic sans serif with subtle organic detailing. Both styles are developed around a multi-axis variable design space, enabling the use of an unrestricted range of weights and widths.
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