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Even before you install our products, you'll appreciate the industry leading development that's been invested to make them the very best on the market 💪

#cnc #metalwork #fabrication #performance #carparts

PTFE, but make it ASMR 😉 🎧

#asmr #product #manufacturing #production #assembly #mechanical

Curious about our process? Here’s a look at how we craft our brake line fittings and assemble our signature product.

HEL Performance | No Sheep In Sight

🔥 HEL Performance isn’t for everyone. And that’s exactly the point.

You don’t follow the herd — You're not sheep. You're wolves.

Mavericks. Individuals. Those who carve their own path and leave the rest wondering how they got left behind.

No copy-paste lifestyles. Just raw individuality, engineered with precision.

💥 Not mainstream. Not average. Not interested.

HEL users don’t blend in — they stand out. Because when you’re born to lead, following isn’t an option.

#HELPerformance #NotASheep #RideYourWay #DriveYourWay#BrakeLinesWithBackbone #BuiltNotBought #disrupters #mavericks #bedifferent

HEL Performance | George | 20/05/2024

Its two years today since we lost Shaun 'George' Northcott here at HEL Performance.

George was our third employee here at HEL HQ and was with us for over 19 years - as he reminded me daily.....

Massively missed by everyone here at HEL HQ and also all of those customers and teams that dealt with him over the years. His name and memory are very much alive today as they have been since he passed away - people asking for him, emailing him - it's weird but he will always be a part of HEL Performance.

“You never know how strong you are until being strong is the only option.” - Bob Marley

Our thoughts are with all of his family and friends today - There is, and only ever will be, one Shaun.

Shine On You Crazy Diamond.

HEL Performance | For Downhill, Enduro, and e-MTB

Dependable & Consistent Stopping Power
Firm Lever Feel with Rapid Feedback
Consistent, Predictable Modulation
Free-Flow 2-Piece Caliper Design
Robust, Durable, and Built to Last
Lightweight Billet Aluminium - Not Cast
HEL Braided Hose Included as Standard
DOT 5.1 Brake Fluid Only
Entirely Manufactured in Devon, England
Built by Riders, Backed by Motorsport Heritage
Warranty & Crash Replacement Scheme

Ride on over to mtb.helperformance.com to see the full range. You deserve it.

#mountainbikelifestyle #ukbusiness #mountainbiker #mountainbike #performance #braking_news #brakehoses #brakes #mtb #productdesign #mtbiking #mtblife #mountainbikeuk #mountainbikes #brakelines #engineering #mountainbiketrails #mountainbikerider

HEL Performance | No Rest For The Wicked

Our machines will be running lights out again this weekend - ready to come in on Monday to the most beautifully CNC Machined parts we can imagine...

From Master Cylinders to Calipers, Oil Filter Take Offs to MTB Braking Systems - Its all made right here at HEL HQ and we love it.

Get a cuppa and sit back and relax whilst looking at the whole range yourself at helperformance.com - You may even want to treat yourself.

Even the sun has made an appearance here in the UK - Amazing..

Have a great weekend people.

#madeinbritain #Motorsport #Brakelines #TheWorldOfPerformance #bedifferent #britishsuperbikes #HELPerformance #teamhel

HEL Performance | Happy Ever After

Everyone loves a good news story and they don't get much better than this. Had a phone call late on a Thursday afternoon from a guy who was off on a biking holiday with his friends on the Monday.

Only problem was his OEM Master Cylinder had given up the ghost.

Nik told him to order one of our 19mm online and would keep an eye out for the order :

Hi Alex – Just saw your order drop in, My guy in assembly had already put together the Master cylinder, so it’s on its way today for you by DHL. Hope all goes well and you’re back on the road soon.

and the response came back after the holiday was saved :

Nik, You and the guys are absolute heroes - Master arrived next day.

I’ve had calipers from you before. Service has always been top notch but that’s a step above ! Fitted up the master cylinder, worked beautifully and looks mega.

Thank you again for helping to salvage my holiday! I managed to catch up with everyone!

Really really appreciate it!

Thanks again,
Alex

Brilliant for all involved - Nice one Nik, nice one Alex.

#HELPerformance #manufacturing #motorbike #production #devon #MadeInDevon #tuning #ukbased #assembly #product #modifications

Thank you to HEL for the excellent reward💪🏻🥂

Thank you to HEL for the excellent reward💪🏻🥂

Introducing HEL — precision-engineered braking performance trusted by riders and drivers worldwide. 🇬🇧🔥

From braided brake lines to performance braking solutions, HEL is built for sharper response, better feel, and confidence when it matters most.

Now powering enthusiasts in India through ZMPP.

#HELPerformance #HELBrakes #BrakeLines #PerformanceBraking #BraidedLines AutomotivePerformance MotorcyclePerformance TrackReady RideHard DriveHard ZMPP Mugootronix SuperbikeIndia CarPerformance BuiltForPerformance

HEL Performance | Always On Track

Our brake lines will be in use this weekend at the Moto GP in Catalunya, the World SBK at the Most Circuit and at the British Super Bikes from Donington Park.

All of the action will be live on HBO Max or TNT Sports (UK) but also on Quest (UK) for the British Super Bikes - It promises to be a two wheeled fan favourite this weekend.

The HEL Performance Race Lab is up at Donington Park ready to support all those teams and riders who choose HEL as well as being on the Yamaha and BMW in World Super Bikes and the Aprilia's in Moto GP.

Should be a great weekend - Enjoy whatever you are doing.

#MadeInBritain #madeinexeter #prideofdevon #MadeinHEL #HELPerformance #manufacturing #BSB #WSBK #MOTOGP

HEL Performance | Who The HEL ?

We are the performance brake line company in Exeter who ACTUALLY make all of our own mainline stainless steel fittings in house. We are the the ones who support our local community by offering reels to schools and animal sanctuaries, sponsor grass roots sports teams for young people to get involved all while producing the very finest products we can with a smile on our faces.

We are the ones that look after our customers - that go the extra mile. The ones who make all of our own aluminium hard parts in house - be that our master cylinders, our finger brakes, thumb brakes, oil take offs, mountain bike brakes or our calipers.

We are HEL Performance - But that's only half the story. The most important half is YOU - the customers, the fans, the brand ambassadors - those who put our products through their paces again and again. and again...

On track. On road.

A huge thank you to you all for believing in us and supporting us in all we do - we literally couldn't do anything without you.

#performance #tuning #power #racing #rally #womensfootball #football #proud #manufacturer #bsb #superbike #product #ukbased #DrivenByCommunity #MadeInDevon #motorbike #Motorsport #devon #HEL #motorbikes #manufacturing #assembly #HELPerformance #production