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The world's most-read news source for visitor attractions professionals. #themeparks, #museums, #zoos, #waterparks, #aquariums & #FECs.

🏛️ AAM 2026: a guide to this year's event
We take a look at some of the highlights of the @aamersofficial Annual Meeting & MuseumExpo in Philadelphia this May
🔗 Read more by tapping on our link in bio
#Museums #Culture #Galleries #Immersive

🪼 The world's top immersive experiences
Explore the most innovative, themed and immersive attractions around the world.
🔗 Check out our list via our link in bio
#Immersive #Experiential #ImmersiveExperiences

🚀 Main character energy: enhancing guest experiences through storytelling
Industry experts from @bluetelescopeny, @epicentertainmentgroup, @merlinentertainments, and @kennedyspacecenter explore innovation in immersive narrative design.
🔗 Tap our link in bio to read more
#GuestExperience #VisitorAttractions #Immersive #Storytelling

🏛️ Museum diplomacy in action at ICOM UK 2026: museums in a changing world
The event in Oxford brought together global museum professionals.
🔗 Check out our full conference recap via our link in bio
#ICOMUK #Oxford #Museums
@icom.unitedkingdom

✨️ Navigating the North Star with @museum_exp
By combining strategy with hands-on project management, the firm is supporting museums to deliver exhibitions that resonate with both visitors and staff.
🔗 Read the full story via our link in bio
#Museums #Exhibitions #Immersive

💡 How to design a dark ride: engineering an immersive story
Creating a dark ride is one of the most complex challenges in the theme park industry. It requires a delicate, high-stakes balance between storytelling, ride engineering, and operational reality.
Featuring experts from @efteling, @insta_alterface, @etfridesystems, @europapark and @joravision
🔗 Click our link in bio to read more
#ThemePark #Ride #DarkRide #Immersive

💧 Creating @aquarabiaqc: innovation in water park design
During the blooloop Festival of Innovation, we learned more about the vision behind this ambitious project, part of Saudi Arabia's Qiddiya City.
🔗 Click our link in bio to read more
#Aquarabia #WaterPark #QiddiyaCity

🌿 Top 8 sustainability trends in the attractions industry for 2026
From conservation programmes to immersive experiences and new technologies, attractions are helping to drive change.
🔗 Read our top trends via our link in bio
#Sustainability #AttractionsIndustry #Conservation

"Reflecting their hopes and dreams": creating @vam_east
We explore London's newest museum and hear insights from the team who brought it to life
🔗 Tap our link in bio to read more
Image © David Parry and PA Media

🏛️ The 20 most visited museums in Asia
We highlight the most popular museums in the region, from science centres to cultural institutions.
🔗 Click our link in bio to check out the full list
#Museums #Culture #Galleries

⚽️ Added time: how @liverpoolfc is extending its offer with curated tourism experiences
Director of tourism, Tom Cassidy, shares how the club is diversifying its audience and positioning its experiences as both a global IP and a regional leader.
🔗 Read the full story via our link in bio
#Liverpool #Football #LiverpoolFC

🌎️ Universal Epic Universe: everything you need to know
Epic Universe is home to rides and attractions themed to Harry Potter, Nintendo and Universal’s classic monsters.
🔗 Read up on everything you need to know via our link in bio
#EpicUniverse #Universal #Orlando
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