BASIC/DEPT®

One among many.
📸: @alexafk_
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Location: Tofana di Mezzo, The Dolomites
Camera: Canon EOS Rebel T5

One among many.
📸: @alexafk_
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Location: Tofana di Mezzo, The Dolomites
Camera: Canon EOS Rebel T5
JAMS (S-004) 38
Curated by @itsrainydave
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"For me, the jazzy, soulful warmth of genuinely great Christmas music brings the goodwill and cheer even when you have a few emails left to send before you can close your laptop.”
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link in bio
JAMS (S-004) 38
Curated by @itsrainydave
-
"For me, the jazzy, soulful warmth of genuinely great Christmas music brings the goodwill and cheer even when you have a few emails left to send before you can close your laptop.”
-
link in bio
JAMS (S-004) 38
Curated by @itsrainydave
-
"For me, the jazzy, soulful warmth of genuinely great Christmas music brings the goodwill and cheer even when you have a few emails left to send before you can close your laptop.”
-
link in bio
A/026
Five ways brands can reach Gen Alpha.
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Our final installment in a three-part series focused on Generation Alpha. From the minds of Copy Lead Marc Weinreich and Senior Strategist Noah Jackson.
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link in bio.
A/026
Five ways brands can reach Gen Alpha.
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Our final installment in a three-part series focused on Generation Alpha. From the minds of Copy Lead Marc Weinreich and Senior Strategist Noah Jackson.
-
link in bio.
Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
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“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.
Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
-
“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.

Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
-
“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.
Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
-
“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.

Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
-
“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.
Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
-
“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.

Honoring the past.
Acknowledging the present.
Reclaiming the future.
-
Together with Google, we developed a digital exhibition for the Stonewall Visitor Center, creating a symbol of solidarity that is equal parts beautiful and powerful.
-
“This project holds a special place in my heart because we are able to see the triumphs, the strength, the vulnerability, and the unapologetic queer joy that we all possess in our community,” - Paul Capili, Creative Director & Head of DEI, BASIC/DEPT®.
“Stonewall represents what can happen when a community comes together and shows up for one another—we create a movement.”
link in bio for more.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.

From visiting their agricultural cranberry site to creating the new website, we embraced a playful and textured approach for the Ocean Spray digital destination, using bold typography, layering, and custom illustrations.
Link in bio for case study.
Off the grid. On the farm. Our redesign of the Ocean Spray site took us to unusual places.
Case study in bio.
A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.

A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.

A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.
A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.

A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.
A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.

A wearable built for precision and performance. A website built with data-driven design. Link in bio for our WHOOP case study.
A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.

A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.
A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.

A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.

A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.

A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.
A new visual language and website as cutting edge as WHOOP’s screenless wearable. Dive into our collab via the link in the bio.
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