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Willow Wave didn’t just make her TV debut — she understood the assignment. 👏👏 Did anyone else catch Mayci Neeley using our manual pump on episode 4 and 5 of @secretlivesonhulu? 👀

We love to see moms supported on-screen and off. 🍼🌊

INCOMING: Our biggest launch ever has officially rolled into @Target! 🎯✨

We dropped not one, not two, but SEVEN new essentials designed to help you pump, feed, pour, and store with confidence.

Now hitting the shelves:
🎯 New & Improved Breast Milk Cooler
🎯 Double Manual Wearable Pump + Collection Cups
🎯 Breast Care Kit
🎯 Breast Milk Storage Bags with SmartStash Tracking
🎯 Breast Milk Bag Flatteners
🎯 Breast Pump Sizing Kit
🎯 Colostrum Collection Kit (coming April)

Shop online or meet us in store. 🛒🍼✨

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

Postpartum didn’t magically get easier this time… I just wasn’t doing it alone. 🤍

With my second baby, we were stuck in a cycle where my husband worked long days, I was home alone with 2 under 3, and we had no village or support. I felt every ounce of that. The loneliness, the exhaustion, the guilt… It was hard.

This time my husband is home and the support is something you can feel in every moment. From making sure I ate, to helping with feeds, to letting me rest when I needed it most… it really changed everything.And having things like my Willow Go made those moments a little lighter, a little easier, and a lot more manageable.

You’re not supposed to do postpartum alone!@willowpump
#postpartum #maternalmentalhealthawareness #willowpartner

Feed your baby anywhere. Apologize to no one.

The park. The restaurant. The family BBQ. The airplane. Wherever your baby is hungry is exactly where you're allowed to feed them. Full stop. ✋

angielemanski

One pump turned into a whole new way to support moms. ✨

What started as the first fully wearable breast pump has grown into a full lineup designed to give moms more freedom, more confidence, and support that actually fits real life.

Because it’s never just been about building products. It’s about reimagining what feeding support can look like when moms are truly put first. 🍼🤍

One pump turned into a whole new way to support moms. ✨

What started as the first fully wearable breast pump has grown into a full lineup designed to give moms more freedom, more confidence, and support that actually fits real life.

Because it’s never just been about building products. It’s about reimagining what feeding support can look like when moms are truly put first. 🍼🤍

We're ✨manifesting✨ the perfect feeding journey for you today & everyday. 🧘🏻‍♀️

Breastfeeding demands so much more from your body than most people realize. It's producing food, sustaining life, and burning the equivalent of walking 7 miles a day 🤯

To every breastfeeding mom doing the impossible day in and day out: we see you, we admire you, and honestly? You deserve athlete-level recognition. 🍼✨

Mother’s Day is one day. Motherhood is 365. 👏👏

✨ The healing.
✨ The feeding.
✨ The juggling.
✨ The showing up when no one’s watching.

That’s not seasonal.

Celebrate moms today. And keep that same energy tomorrow.

Tell a mom in your life exactly what makes her extraordinary👇

We will never stop saying it: moms are incredible ✨

@itsnotkass

Don’t ever let someone tell you that you’re just a mom. You’re the milk, the comfort, the steady arms, the familiar heartbeat. You’re not “just” anything. You’re their whole world.

Drop a 💛 if you needed to hear this today.

#MomsAreUnbelievable

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛

“I genuinely thought everyone could breastfeed as if it were something universal. I never imagined it to be as challenging as it can be.”

For Mother’s Day, we spoke with @jcastrobeauty, longtime Willow mom and military wife, about navigating breastfeeding, deployments, and rebuilding community every few years.

From pumping during PCS moves to giving herself grace through each season, Judith’s story is a reminder that what often gets labeled as “just part of being a mom” takes strength, flexibility, and heart.

Thank you for sharing your journey with us, Judith. 💛