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AI is becoming part of how consumers discover and shop for products. @Emmagrede , serial entrepreneur, and @Alisonfurman_ , PwC US Consumer Markets Leader, discuss how brands are adapting as shopping behavior continues to shift across AI, search, and social.

Read PwC’s Generation Alpha Survey 2026 with the link in bio to explore what these changes could mean for the next generation of consumers.

What does it take to deliver a connected fan experience?

Tyson Cornell shares how PwC worked with the 49ers to help connect ticketing, operations, and fan touchpoints into a more unified, AI-enabled ecosystem.

The goal is to create a more seamless, personalized experience on game day and beyond.

Ahead of the Canadian Grand Prix, what happens off the track matters just as much.

@clairewilliams_official, Former Deputy Team Principal, Williams Racing, shares how connected systems support @f1 (r) behind the scenes, and how PwC works alongside the sport to help modernize race operations and build a more resilient foundation.

The future consumer is already here, and Gen Z is leading the way.

Emma Grede, serial entrepreneur, and Ali Furman, PwC US Consumer Markets Leader, discuss how Gen Z is influencing consumer behavior today and why brands should pay attention now, not later.

With nearly $2T in purchasing power expected by 2030, this generation is reshaping how brands connect, market, and build loyalty.

At PwC, it’s our people and their perspectives that shape a true culture of belonging. Senior Manager Maple Xu shares how her cultural experiences help her connect people, ideas, and perspectives—with empathy and respect.

“Being part of PACIN gives me a sense of belonging and a space where I can connect with colleagues who have similar journeys while also learning from the diversity within our community. Early on, I was more reserved and focused on adapting, but through PACIN I've gained confidence in sharing my perspectives and building meaningful relationships across the firm that go beyond day-to-day work.”

How has your community helped you grow and connect? We’d love to hear your story.

At PwC, it’s our people and their perspectives that shape a true culture of belonging. Senior Manager Maple Xu shares how her cultural experiences help her connect people, ideas, and perspectives—with empathy and respect.

“Being part of PACIN gives me a sense of belonging and a space where I can connect with colleagues who have similar journeys while also learning from the diversity within our community. Early on, I was more reserved and focused on adapting, but through PACIN I've gained confidence in sharing my perspectives and building meaningful relationships across the firm that go beyond day-to-day work.”

How has your community helped you grow and connect? We’d love to hear your story.

At PwC, it’s our people and their perspectives that shape a true culture of belonging. Senior Manager Maple Xu shares how her cultural experiences help her connect people, ideas, and perspectives—with empathy and respect.

“Being part of PACIN gives me a sense of belonging and a space where I can connect with colleagues who have similar journeys while also learning from the diversity within our community. Early on, I was more reserved and focused on adapting, but through PACIN I've gained confidence in sharing my perspectives and building meaningful relationships across the firm that go beyond day-to-day work.”

How has your community helped you grow and connect? We’d love to hear your story.

At PwC, it’s our people and their perspectives that shape a true culture of belonging. Senior Manager Maple Xu shares how her cultural experiences help her connect people, ideas, and perspectives—with empathy and respect.

“Being part of PACIN gives me a sense of belonging and a space where I can connect with colleagues who have similar journeys while also learning from the diversity within our community. Early on, I was more reserved and focused on adapting, but through PACIN I've gained confidence in sharing my perspectives and building meaningful relationships across the firm that go beyond day-to-day work.”

How has your community helped you grow and connect? We’d love to hear your story.

A new season starts now.

The 2026 schedule is now available in the 49ers app, making it easier to plan for every game.

Built with PwC, the app brings together data, AI, and cloud capabilities to help deliver a more personalized fan experience.

Industrial Products companies are investing big in automation and AI to modernize operations.

Making it work takes more than tech—tax plays a key role in structuring investments and supporting transformation.

Wrapping up an energizing week at #SAPSapphire!

This year’s conversations made one thing clear: AI is reshaping how businesses move faster, innovate smarter and unlock value across the enterprise.

Excited to bring the momentum and new ideas back to our clients alongside @SAP. 🚀

#AI #BusinessTransformation #SAP

At the Consumer Markets Sector Tax Roundtable, one thing was clear: disruption is reshaping how companies create value.

Tax is stepping in as a strategic lever—shaping customer behavior, protecting margin, and enabling growth.

AI conversations at #SAPSapphire are shifting from possibility to practical impact.

Organizations are focusing on the foundations that help AI scale—connected data, cloud ERP and responsible transformation. Looking forward to more conversations throughout the week on what’s next!

What is one piece of advice for founders? Lead by example.

Marguerite Adzick, Founder and CEO of Addison Bay, shares how showing up with consistency and commitment helped shape her team and culture. How you lead sets the tone for everything that follows.

Mother’s Day is blending tradition with a modern twist. Flowers still lead, but self-gifting and experience-driven spending are rising, driven by social media and AI discovery.

Gen Z is driving the shift, planning to spend an average of $922 per person—more than older generations—reflecting a broader mix of purchases across experiences, jewelry, beauty, and other nontraditional gifts. For brands, tradition still matters, but it’s being redefined in real time.

#MothersDay #ConsumerMarkets #GenZ #AIinRetail