Salva Storie Instagram

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

Sofia, you were incredible. 🩷

Yesterday the world wasn’t just watching a race.
It was watching Sofia.

The crowds.
The noise.
The energy along the final kilometres.
The feeling that something big was happening here.

We thank everyone who came out, cheered, shared, supported and lived this moment with us.

🚴‍♂️ Giro d’Italia x Sofia.
We’re still not over it.
___
#visitsofia #giroditalia #grandepartenza #cycling #sofiabulgaria

🕰️ Did you know that Sofia is older than Rome? Its history dates back over 7,000 years, making it one of the oldest cities in Europe!

🚶‍♀️Beneath the city’s modern streets lie the ruins of ancient Serdika – a Roman amphitheater, fortress walls, streets, the St. George Rotunda... History is literally beneath our feet! 🤯

🌆 Sofia is a modern city, but it’s also a living museum, where every building and stone tells a fascinating story from a different era.
___
#visitsofia #ancientserdcika #serdikaismyrome #history #sofiabulgaria

Big ideas. Right destination ✨

We’re proud to introduce the first-ever Event Planner’s Guide for the MICE industry in Sofia.

A tool designed for both local professionals and first-time visitors ready to create impactful events. Created for those who don’t just come to Sofia, but bring it to life.

Sofia is a lively destination for meetings, conferences, and exhibitions. From iconic venues like the National Palace of Culture to boutique spaces, heritage buildings, and modern hotels. The city offers flexible, modern equipped locations with expert support, ensuring every event flows smoothly from planning to execution.

With over 180 hotels, 100+ venues, and easy connectivity from the airport to the city centre, planning in Sofia is both efficient and seamless. With a fast-growing business scene, 1,300+ startups, and a rich cultural and historical heritage, you have a destination built for meaningful experiences.

This isn’t just an event planners’ guide.
It’s your gateway to making things happen.

#VisitSofia #EventPlannersGuide #MICE #SofiaEvents #BusinessTravel

Big ideas. Right destination ✨

We’re proud to introduce the first-ever Event Planner’s Guide for the MICE industry in Sofia.

A tool designed for both local professionals and first-time visitors ready to create impactful events. Created for those who don’t just come to Sofia, but bring it to life.

Sofia is a lively destination for meetings, conferences, and exhibitions. From iconic venues like the National Palace of Culture to boutique spaces, heritage buildings, and modern hotels. The city offers flexible, modern equipped locations with expert support, ensuring every event flows smoothly from planning to execution.

With over 180 hotels, 100+ venues, and easy connectivity from the airport to the city centre, planning in Sofia is both efficient and seamless. With a fast-growing business scene, 1,300+ startups, and a rich cultural and historical heritage, you have a destination built for meaningful experiences.

This isn’t just an event planners’ guide.
It’s your gateway to making things happen.

#VisitSofia #EventPlannersGuide #MICE #SofiaEvents #BusinessTravel

Big ideas. Right destination ✨

We’re proud to introduce the first-ever Event Planner’s Guide for the MICE industry in Sofia.

A tool designed for both local professionals and first-time visitors ready to create impactful events. Created for those who don’t just come to Sofia, but bring it to life.

Sofia is a lively destination for meetings, conferences, and exhibitions. From iconic venues like the National Palace of Culture to boutique spaces, heritage buildings, and modern hotels. The city offers flexible, modern equipped locations with expert support, ensuring every event flows smoothly from planning to execution.

With over 180 hotels, 100+ venues, and easy connectivity from the airport to the city centre, planning in Sofia is both efficient and seamless. With a fast-growing business scene, 1,300+ startups, and a rich cultural and historical heritage, you have a destination built for meaningful experiences.

This isn’t just an event planners’ guide.
It’s your gateway to making things happen.

#VisitSofia #EventPlannersGuide #MICE #SofiaEvents #BusinessTravel

Big ideas. Right destination ✨

We’re proud to introduce the first-ever Event Planner’s Guide for the MICE industry in Sofia.

A tool designed for both local professionals and first-time visitors ready to create impactful events. Created for those who don’t just come to Sofia, but bring it to life.

Sofia is a lively destination for meetings, conferences, and exhibitions. From iconic venues like the National Palace of Culture to boutique spaces, heritage buildings, and modern hotels. The city offers flexible, modern equipped locations with expert support, ensuring every event flows smoothly from planning to execution.

With over 180 hotels, 100+ venues, and easy connectivity from the airport to the city centre, planning in Sofia is both efficient and seamless. With a fast-growing business scene, 1,300+ startups, and a rich cultural and historical heritage, you have a destination built for meaningful experiences.

This isn’t just an event planners’ guide.
It’s your gateway to making things happen.

#VisitSofia #EventPlannersGuide #MICE #SofiaEvents #BusinessTravel

Big ideas. Right destination ✨

We’re proud to introduce the first-ever Event Planner’s Guide for the MICE industry in Sofia.

A tool designed for both local professionals and first-time visitors ready to create impactful events. Created for those who don’t just come to Sofia, but bring it to life.

Sofia is a lively destination for meetings, conferences, and exhibitions. From iconic venues like the National Palace of Culture to boutique spaces, heritage buildings, and modern hotels. The city offers flexible, modern equipped locations with expert support, ensuring every event flows smoothly from planning to execution.

With over 180 hotels, 100+ venues, and easy connectivity from the airport to the city centre, planning in Sofia is both efficient and seamless. With a fast-growing business scene, 1,300+ startups, and a rich cultural and historical heritage, you have a destination built for meaningful experiences.

This isn’t just an event planners’ guide.
It’s your gateway to making things happen.

#VisitSofia #EventPlannersGuide #MICE #SofiaEvents #BusinessTravel

Big ideas. Right destination ✨

We’re proud to introduce the first-ever Event Planner’s Guide for the MICE industry in Sofia.

A tool designed for both local professionals and first-time visitors ready to create impactful events. Created for those who don’t just come to Sofia, but bring it to life.

Sofia is a lively destination for meetings, conferences, and exhibitions. From iconic venues like the National Palace of Culture to boutique spaces, heritage buildings, and modern hotels. The city offers flexible, modern equipped locations with expert support, ensuring every event flows smoothly from planning to execution.

With over 180 hotels, 100+ venues, and easy connectivity from the airport to the city centre, planning in Sofia is both efficient and seamless. With a fast-growing business scene, 1,300+ startups, and a rich cultural and historical heritage, you have a destination built for meaningful experiences.

This isn’t just an event planners’ guide.
It’s your gateway to making things happen.

#VisitSofia #EventPlannersGuide #MICE #SofiaEvents #BusinessTravel

Banitsa First. Meetings Later.

We’ve all been late to work or a meeting at some point, waiting for a warm piece of banitsa to start the day.

For hundred of years, banitsa has been part of daily life in Bulgaria. A tradition passed through generations, still found in busy morning bakery queues across the city.

In a fast-moving business world, Sofia remains a place where connection, hospitality and tradition still matter.

The city carries a cultural depth that delegates experience not only in conference halls, but in everyday life.

Sometimes understanding a destination starts before the first meeting.

Banitsa first.
Meetings later.

#MeetingsSofia #VisitSofia #BusinessTravel #MICE #BanitsaFirstMeetingsLater

Banitsa First. Meetings Later.

We’ve all been late to work or a meeting at some point, waiting for a warm piece of banitsa to start the day.

For hundred of years, banitsa has been part of daily life in Bulgaria. A tradition passed through generations, still found in busy morning bakery queues across the city.

In a fast-moving business world, Sofia remains a place where connection, hospitality and tradition still matter.

The city carries a cultural depth that delegates experience not only in conference halls, but in everyday life.

Sometimes understanding a destination starts before the first meeting.

Banitsa first.
Meetings later.

#MeetingsSofia #VisitSofia #BusinessTravel #MICE #BanitsaFirstMeetingsLater

Banitsa First. Meetings Later.

We’ve all been late to work or a meeting at some point, waiting for a warm piece of banitsa to start the day.

For hundred of years, banitsa has been part of daily life in Bulgaria. A tradition passed through generations, still found in busy morning bakery queues across the city.

In a fast-moving business world, Sofia remains a place where connection, hospitality and tradition still matter.

The city carries a cultural depth that delegates experience not only in conference halls, but in everyday life.

Sometimes understanding a destination starts before the first meeting.

Banitsa first.
Meetings later.

#MeetingsSofia #VisitSofia #BusinessTravel #MICE #BanitsaFirstMeetingsLater

Banitsa First. Meetings Later.

We’ve all been late to work or a meeting at some point, waiting for a warm piece of banitsa to start the day.

For hundred of years, banitsa has been part of daily life in Bulgaria. A tradition passed through generations, still found in busy morning bakery queues across the city.

In a fast-moving business world, Sofia remains a place where connection, hospitality and tradition still matter.

The city carries a cultural depth that delegates experience not only in conference halls, but in everyday life.

Sometimes understanding a destination starts before the first meeting.

Banitsa first.
Meetings later.

#MeetingsSofia #VisitSofia #BusinessTravel #MICE #BanitsaFirstMeetingsLater

Banitsa First. Meetings Later.

We’ve all been late to work or a meeting at some point, waiting for a warm piece of banitsa to start the day.

For hundred of years, banitsa has been part of daily life in Bulgaria. A tradition passed through generations, still found in busy morning bakery queues across the city.

In a fast-moving business world, Sofia remains a place where connection, hospitality and tradition still matter.

The city carries a cultural depth that delegates experience not only in conference halls, but in everyday life.

Sometimes understanding a destination starts before the first meeting.

Banitsa first.
Meetings later.

#MeetingsSofia #VisitSofia #BusinessTravel #MICE #BanitsaFirstMeetingsLater

🌙 European Night of Museums 2026 in Sofia

On 23 May, Sofia invites you to experience the city after dark — through art, history and culture.

More than 70 museums, galleries and cultural spaces will open their doors with free admission, turning the capital into one big cultural route for the evening.

And getting around will be part of the experience. 🚌✨
This year, visitors can hop on free retro bus lines connecting key cultural locations across the city — with beloved vintage models including Chavdar 140, Mercedes O305G, Ikarus 260, Ikarus 280 and Chavdar 130.

🚌 Route 1
Lavov Most – Knyaz Alexander I Square – Sofia University – NDK – South Park – Bulgaria Blvd. – National History Museum
⏰ 17:45 – 01:00 | every 20 minutes

🚌 Route 2
Knyaz Alexander I Square – Tsar Osvoboditel Blvd. – Mihail Eminescu Blvd. – National Museum of Military History – Oborishte St. – back to the square
⏰ 17:45 – 22:30 | every 35 minutes

One night. More than 70 cultural spaces. Retro buses moving through Sofia’s streets.
On 23 May, the city becomes your museum. ✨

You can find the full program here: https://museumnight.bg/sofia-2026/

🇧🇬✨ Sofia is ready.

The stage is up.
The red carpet is ready.
And tonight, we welcome home our Eurovision winner. ❤️

Right now, in the heart of Sofia — the celebration begins for DARA.

A 60-metre red carpet.
A city full of pride.
One unforgettable evening.

See you there. 🇧🇬✨
—-

🇧🇬✨ София е готова.

Сцената е изградена.
Червеният килим е постлан.
А тази вечер посрещаме у дома нашата победителка от Евровизия. ❤️

Точно сега, в сърцето на София — започва празненството за ДАРА.

60-метров червен килим.
Град, изпълнен с гордост.
Една незабравима вечер.

Tук ли сте? 🇧🇬✨
___
#visitsofia #eurovision #bangaranga #concert

Sofia is a vibrant and multifaceted city ❤️🩷
___
#visitsofia #momentsofsofia

И София ще посрещне DARA така, както заслужава!

На 19 май от 18:00 ч. на пл. „Княз Александър I“ ви каним да отпразнуваме този исторически успех с много музика, емоции и енергия. Очаква ни специално музикално парти с DJ, настроение под открито небе и една вечер, в която да покажем колко любов може да дадем на любимата ни DARA.

Тя ни даде повод за национална гордост. Нека й покажем, че цяла България стои зад нея. 💖

📍 19 май
🕕 18:00 ч.
📍 пл. „Княз Александър I“

Елате да я посрещнем заедно! 🎤🏆

🚴‍♀️ One week later — and we’re still feeling the emotion.

From the roads across Bulgaria to the unforgettable finale in Sofia, Giro d’Italia’s Grande Partenza 2026 became far more than a race.

🩷 It was a moment that placed Bulgaria on the global stage and showed millions of viewers the energy, beauty and spirit of our country.

Thank you to everyone who made this possible — the riders, the teams, the crowds, the city and all the people behind the scenes.

💞 Ciao, Giro. Sofia will never forget this.
___
#visitsofia #giroditalia #grandepartenza #cycling #sports

🇧🇬 ✨ WE DID IT.

Last night, all of Europe heard the heart of Bulgaria — through one voice, one song and one unforgettable emotion.

DARA — thank you.
For the talent. For the courage to be different.
For the energy with which you made millions of people feel Bulgaria.

We are proud. Truly proud.
And this night will remain in history. ❤️

From Sofia to all of Europe — thank you for the love, the support and the magic.

And yes…
we are ready. 🇧🇬✨

Bangaranga world!
📸: @eurovision
___
#bangaranga #visitsofia #eurovision #winner #dara

#bangaranga

☕ Spring in Sofia feels much better with a coffee in your hand.

🌿 Blooming trees, hidden gardens, and views of Vitosha that make you slow down and stay a little longer.

These are some of the places we recommend you to visit:
▪️Vila Rosiche: 26, Neofit Rilski st.
▪️Timeless bar: 11, Krakra st.
▪️Mediterraneo restaurant: 9B, Oborishte st.

☀ Save this video and treat yourself to a day like this.
___
#visitsofia #spring #sofiabulgaria #coffee #goodvibes