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thatsit

That's it.®

🍎 100% Real Fruit, That’s it.
😋 Delicious plant-based snacks
✨ Join our Brand Ambassador Community👇
🌸 Baby in Bloom Giveaway 🔗👇

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2.4K
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Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago


Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago


Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

Pop quiz time! 👀📝

The truth is, most of us aren’t getting enough fiber. Daily needs are around 25–39g, yet the average intake is closer to 15g — and only 5% of Americans actually reach the goal.😩

So if getting more fiber feels easier said than done… you’re not alone. ✋

That’s why we made Fiber Fruit Bars with fiber from fruit — no fortified fiber, no fillers, just simple ingredients doing their thing. 🍓🫐🥭🍎

Snack smarter, learn something new, and tell us how many you got right? ⬇️

#thatsit #thatsitfiber #fiber #healthysnacking #guthealth


42
6
3 weeks ago

NEW That’s it. Fiber Fruit Bars are here. 🙌

Finally—fiber that comes from real fruit 🍎🍐🍓🫐 not powders or fillers.

✔ Only 2–4 ingredients
🍎 4-7g fiber from fruit (not synthetic)
❎ No sugar added

An easy way to support digestion and get more real fruit into your day, perfect for lunchboxes, snack breaks, or on the go.

👇 Poll time 👇
Are you hitting your daily fiber goals?

👍 Yes — I’m at 25–39g daily
😬 Not even close
❓ Wait… how much should I be getting?

#thatsit #thatsitfiber #fiber #cleaneating #healthysnacking


48
5
4 weeks ago

NEW That’s it. Fiber Fruit Bars are here. 🙌

Finally—fiber that comes from real fruit 🍎🍐🍓🫐 not powders or fillers.

✔ Only 2–4 ingredients
🍎 4-7g fiber from fruit (not synthetic)
❎ No sugar added

An easy way to support digestion and get more real fruit into your day, perfect for lunchboxes, snack breaks, or on the go.

👇 Poll time 👇
Are you hitting your daily fiber goals?

👍 Yes — I’m at 25–39g daily
😬 Not even close
❓ Wait… how much should I be getting?

#thatsit #thatsitfiber #fiber #cleaneating #healthysnacking


48
5
4 weeks ago

NEW That’s it. Fiber Fruit Bars are here. 🙌

Finally—fiber that comes from real fruit 🍎🍐🍓🫐 not powders or fillers.

✔ Only 2–4 ingredients
🍎 4-7g fiber from fruit (not synthetic)
❎ No sugar added

An easy way to support digestion and get more real fruit into your day, perfect for lunchboxes, snack breaks, or on the go.

👇 Poll time 👇
Are you hitting your daily fiber goals?

👍 Yes — I’m at 25–39g daily
😬 Not even close
❓ Wait… how much should I be getting?

#thatsit #thatsitfiber #fiber #cleaneating #healthysnacking


48
5
4 weeks ago

NEW That’s it. Fiber Fruit Bars are here. 🙌

Finally—fiber that comes from real fruit 🍎🍐🍓🫐 not powders or fillers.

✔ Only 2–4 ingredients
🍎 4-7g fiber from fruit (not synthetic)
❎ No sugar added

An easy way to support digestion and get more real fruit into your day, perfect for lunchboxes, snack breaks, or on the go.

👇 Poll time 👇
Are you hitting your daily fiber goals?

👍 Yes — I’m at 25–39g daily
😬 Not even close
❓ Wait… how much should I be getting?

#thatsit #thatsitfiber #fiber #cleaneating #healthysnacking


48
5
4 weeks ago

👋 Meet Fruitola — our fruit-forward granola made with only 4 ingredients and packed with real nutrition. 🍓🫐🍎🍌

✔️ 16g protein per bowl
✔️ 7g fiber from fruit per bowl
✔️ No added sugar

Granola, reimagined with real fruit + plant-based protein.

👇 POLL TIME 👇
How would you enjoy Fruitola?
🥣 As cereal
🍓 On yogurt
🥄 On oatmeal
🤏 Straight from the bag

#thatsit #thatsitfruitola #thisishowweprotein #plantprotein #cleaneating


280
47
2 months ago


👋 Meet Fruitola — our fruit-forward granola made with only 4 ingredients and packed with real nutrition. 🍓🫐🍎🍌

✔️ 16g protein per bowl
✔️ 7g fiber from fruit per bowl
✔️ No added sugar

Granola, reimagined with real fruit + plant-based protein.

👇 POLL TIME 👇
How would you enjoy Fruitola?
🥣 As cereal
🍓 On yogurt
🥄 On oatmeal
🤏 Straight from the bag

#thatsit #thatsitfruitola #thisishowweprotein #plantprotein #cleaneating


280
47
2 months ago

👋 Meet Fruitola — our fruit-forward granola made with only 4 ingredients and packed with real nutrition. 🍓🫐🍎🍌

✔️ 16g protein per bowl
✔️ 7g fiber from fruit per bowl
✔️ No added sugar

Granola, reimagined with real fruit + plant-based protein.

👇 POLL TIME 👇
How would you enjoy Fruitola?
🥣 As cereal
🍓 On yogurt
🥄 On oatmeal
🤏 Straight from the bag

#thatsit #thatsitfruitola #thisishowweprotein #plantprotein #cleaneating


280
47
2 months ago

👋 Meet Fruitola — our fruit-forward granola made with only 4 ingredients and packed with real nutrition. 🍓🫐🍎🍌

✔️ 16g protein per bowl
✔️ 7g fiber from fruit per bowl
✔️ No added sugar

Granola, reimagined with real fruit + plant-based protein.

👇 POLL TIME 👇
How would you enjoy Fruitola?
🥣 As cereal
🍓 On yogurt
🥄 On oatmeal
🤏 Straight from the bag

#thatsit #thatsitfruitola #thisishowweprotein #plantprotein #cleaneating


280
47
2 months ago

Fueling the miles at the BolderBoulder 10K 🍎🏃

Whether you’re chasing a PR, running for fun, or soaking in the Boulder energy, we’ll be there with snacks made from 100% real fruit.

🗓️ 5.25.26
📍 Boulder, CO

See you at the finish line, Boulder 💚

#thatsit #thatsitfruitola #BOLDERBoulder #LiveBoulder #raceweek


17
1 days ago

Real foods are delicious!! 😋 @thatsit. #fruitfam #thatsitfiber #thisishowwefiber #cleaneating


11
1
2 days ago

🛝 Park day win that’s kid and parent approved? We got you. 🤗

Our new Fiber Fruit Bars are the perfect on-the-go snack made with 100% real fruit + 4g of fiber from fruit per serving.

Easy to pack, easy to love. That’s it. 🍎🍐🥭🍌

#thatsit #thatsitfiber #fiber #cleaneating #healthysnacks

🎥: @_iamarich


13
2
2 days ago


our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

our favorite go-to for easy snack moments lately: @thatsit fruit + fiber bars 🍎🌸
Lucy's favorite flavor is tropical banana 😊


3
2
5 days ago

💜✨ Gluten Free Giveaway ✨💜

Everything in this bundle is gluten free, but you’d never know it 😉 In honor of International Celiac Awareness Day, we’re celebrating the snacks that deliver for our gluten free friends.

We’ve teamed up with some of our favorite brands to build the ultimate GF snack stash!

HOW TO ENTER:
1️⃣ Follow @rudisbakery + @undercoversnacks + @thatsit + @mooncheesesnacks + @eatmiltons + @partakefoods
2️⃣ Like this post
3️⃣ Tag a friend who would “accidentally” finish this whole snack stash with you 😌

Giveaway ends at 11:59 PM EST on 5/23. Open to U.S. residents only. This giveaway is not affiliated with Meta/Instagram. Must be 18+ to enter. Winners will be contacted via DM only — no credit card info will ever be requested. No purchase necessary. Void where prohibited.


579
946
6 days ago

yep this is officially joining my regular Costco rotation!

@thatsit Fruitola has 16g plant-based protein, fiber from fruit, no sugar added, and only 4 ingredients… which honestly surprised me because it actually tastes GOOD too.

#thatsitfruitola #costco #thatsit #costcofinds


71
7
1 weeks ago

Bay to Breakers, we’re coming for you 🍎🏃‍♀️🌉

We’re excited to fuel runners at this year’s race with snacks made from 100% real fruit. Whether you’re racing, walking, or rocking a costume through the streets of SF, be sure to grab a That’s it. snack at the finish line 🙌

🗓️ 5.17.26

📍San Francisco, CA

See you there!✌️

#thatsit #thatsitfruit #baytobreakers #raceweek #running


27
6
1 weeks ago

Thrive Market, meet Fruitola 👀💚

Now available to ➕ add to cart 🛒

Our fruit granola brings the crunch with real fruit, simple ingredients, plus 16g plant-based protein + 7g fiber from fruit to level up your everyday routines.

Perfect for yogurt bowls, smoothie toppers, or straight from the bag.

Varieties:
🍓 Strawberry
🫐 Blueberry

Which will you try first? 😋

#thatsit #thatsitfruitola #thrivemarket #healthysnacking #cleaneating


25
4
1 weeks ago

If you have a child who maybe doesn’t like lunch (or even breakfast), try something like this! A yogurt bowl has all the necessities (carbs, protein, fat, fiber), and this @thatsit Fruitola mix just takes it up a notch! Hot tip: it’s also delicious eaten straight out of the bag 🤭



#thatsitfruitola #costco #thatsit #pickyeaters #toddlermeals


122
162
1 weeks ago


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