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sub.global

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STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago


STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago

STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago

STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago

STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago

STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago

STRANGE RULES

@berggruendiedo @hansulrichobrist @holly_herndon @matdryhurst @adrianarispoli_curator @sub.global @newmodels_io @joshuacitarella @trevorpaglen @philippeparreno @sden023 @nicolasberggruen

Among many others.
Very grateful to be part of this exhibition. Thank you Holly and Mat, Hans Ulrich and the Berggruen Institute.

photography by @stemattea


3
1
3 weeks ago

GUCCI MEMORIA

Last day today.

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
2
1 months ago


GUCCI MEMORIA

Last day today.

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
2
1 months ago

GUCCI MEMORIA

Last day today.

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
2
1 months ago

GUCCI MEMORIA

Last day today.

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
2
1 months ago

GUCCI MEMORIA

Last day today.

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
2
1 months ago

GUCCI MEMORIA

Last day today.

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
2
1 months ago

Opening 4 May during the 61st International Venice Biennale, Palazzo Diedo presents Strange Rules.

“Strange Rules”, conceived by Mat Dryhurst (@matdryhurst), Holly Herndon (@holly_herndon) and Hans Ulrich Obrist (@hansulrichobrist) and curated with Adriana Rispoli (@adrianarispoli_curator), introduces the concept of Protocol Art, a practice that engages with the underlying rules that dictate how culture is produced, distributed and perceived in a digital age.

These rules take shape through algorithms, artificial intelligence models, computer protocols, platforms and technological infrastructures. Rather than using them as tools, the exhibition brings them into focus as artistic material, shifting attention from the artwork as object to the artwork as process. Across Palazzo Diedo, the project unfolds as a dynamic environment, activating the space through installations, performances, screenings and ongoing research.

With participation and design development by @sub.global


3
1
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago


GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago


GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI MEMORIA

April 21 to 26, 2026
Chiostri di San Simpliciano, Milano

Curated by @demna
Exhibition and Tapestry artworks by @sub.global

Photography by @stemattea


3
9
1 months ago

GUCCI PRIMAVERA

Architecture by @sub.global

Photography by @romainlaprade


3
13
2 months ago

GUCCI PRIMAVERA

Architecture by @sub.global

Photography by @romainlaprade


3
13
2 months ago

GUCCI PRIMAVERA

Architecture by @sub.global

Photography by @romainlaprade


3
13
2 months ago

GUCCI PRIMAVERA

Architecture by @sub.global

Photography by @romainlaprade


3
13
2 months ago

GUCCI PRIMAVERA

Architecture by @sub.global

Photography by @romainlaprade


3
13
2 months ago

GUCCI PRIMAVERA Afterparty

Production Design @sub.global

Line-up
Coucou Chloe
Esdeekid
Noizinski


3
11
3 months ago

GUCCI PRIMAVERA Afterparty

Production Design @sub.global

Line-up
Coucou Chloe
Esdeekid
Noizinski


3
11
3 months ago

GUCCI PRIMAVERA Afterparty

Production Design @sub.global

Line-up
Coucou Chloe
Esdeekid
Noizinski


3
11
3 months ago

GUCCI PRIMAVERA Afterparty

Production Design @sub.global

Line-up
Coucou Chloe
Esdeekid
Noizinski


3
11
3 months ago

GUCCI PRIMAVERA

Architecture by @sub.global


3
20
3 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

An elusive entity, most widely associated with projects for Demna Gvasalia, artist Anne Imhof, and rap star Travis Scott, @sub.global is a self-described “think tank and creative services architectural firm” led by @niklas.bildstein.zaar—now tackling the architectures of information with the exhibition design for the latest Venice Architecture Biennale. 

Text by @cbcb2000 and @lilinternet (@newmodels_io), from Capsule Issue 4.

Shop the cover at link in bio.


3
26
4 months ago

Starmirror – Holly Herndon & Mat Dryhurst

KW Institute for Contemporary Art, Berlin

“Angels appear as what you fear, devils appear as what you desire.”

Exhibition design by @sub.global

31.10.25–18.01.26


3
4
7 months ago

Starmirror – Holly Herndon & Mat Dryhurst

KW Institute for Contemporary Art, Berlin

“Angels appear as what you fear, devils appear as what you desire.”

Exhibition design by @sub.global

31.10.25–18.01.26


3
4
7 months ago

Breaking the fourth wall. New Era!

@gucci @demna

The Screening Room at Palazzo Mezzanotte

The ground floor is reorganized into a procession leading to a purpose-built cinema. Entry is announced by a brass logo on travertine hoarding, followed by a narrow corridor into a foyer of palisander wood, amber carpet, and velvet curtains.

Visitors walk through the screen into the theater, where brown velvet seating on espresso carpet is enclosed by matching walls and curtains. Three chandeliers, composed of frosted-glass toral fixtures etched with floral motifs, structure the room, and surround sound immerses the audience.

After the premiere, the installation reopens for re-sees with additional screenings and costume displays, while selected Gucci stores are reconfigured with interiors derived from the Palazzo.

Architecture by @sub.global

Photography by @romainlaprade


3
24
8 months ago

Breaking the fourth wall. New Era!

@gucci @demna

The Screening Room at Palazzo Mezzanotte

The ground floor is reorganized into a procession leading to a purpose-built cinema. Entry is announced by a brass logo on travertine hoarding, followed by a narrow corridor into a foyer of palisander wood, amber carpet, and velvet curtains.

Visitors walk through the screen into the theater, where brown velvet seating on espresso carpet is enclosed by matching walls and curtains. Three chandeliers, composed of frosted-glass toral fixtures etched with floral motifs, structure the room, and surround sound immerses the audience.

After the premiere, the installation reopens for re-sees with additional screenings and costume displays, while selected Gucci stores are reconfigured with interiors derived from the Palazzo.

Architecture by @sub.global

Photography by @romainlaprade


3
24
8 months ago

Breaking the fourth wall. New Era!

@gucci @demna

The Screening Room at Palazzo Mezzanotte

The ground floor is reorganized into a procession leading to a purpose-built cinema. Entry is announced by a brass logo on travertine hoarding, followed by a narrow corridor into a foyer of palisander wood, amber carpet, and velvet curtains.

Visitors walk through the screen into the theater, where brown velvet seating on espresso carpet is enclosed by matching walls and curtains. Three chandeliers, composed of frosted-glass toral fixtures etched with floral motifs, structure the room, and surround sound immerses the audience.

After the premiere, the installation reopens for re-sees with additional screenings and costume displays, while selected Gucci stores are reconfigured with interiors derived from the Palazzo.

Architecture by @sub.global

Photography by @romainlaprade


3
24
8 months ago

Breaking the fourth wall. New Era!

@gucci @demna

The Screening Room at Palazzo Mezzanotte

The ground floor is reorganized into a procession leading to a purpose-built cinema. Entry is announced by a brass logo on travertine hoarding, followed by a narrow corridor into a foyer of palisander wood, amber carpet, and velvet curtains.

Visitors walk through the screen into the theater, where brown velvet seating on espresso carpet is enclosed by matching walls and curtains. Three chandeliers, composed of frosted-glass toral fixtures etched with floral motifs, structure the room, and surround sound immerses the audience.

After the premiere, the installation reopens for re-sees with additional screenings and costume displays, while selected Gucci stores are reconfigured with interiors derived from the Palazzo.

Architecture by @sub.global

Photography by @romainlaprade


3
24
8 months ago

Breaking the fourth wall. New Era!

@gucci @demna

The Screening Room at Palazzo Mezzanotte

The ground floor is reorganized into a procession leading to a purpose-built cinema. Entry is announced by a brass logo on travertine hoarding, followed by a narrow corridor into a foyer of palisander wood, amber carpet, and velvet curtains.

Visitors walk through the screen into the theater, where brown velvet seating on espresso carpet is enclosed by matching walls and curtains. Three chandeliers, composed of frosted-glass toral fixtures etched with floral motifs, structure the room, and surround sound immerses the audience.

After the premiere, the installation reopens for re-sees with additional screenings and costume displays, while selected Gucci stores are reconfigured with interiors derived from the Palazzo.

Architecture by @sub.global

Photography by @romainlaprade


3
24
8 months ago

Breaking the fourth wall. New Era!

@gucci @demna

The Screening Room at Palazzo Mezzanotte

The ground floor is reorganized into a procession leading to a purpose-built cinema. Entry is announced by a brass logo on travertine hoarding, followed by a narrow corridor into a foyer of palisander wood, amber carpet, and velvet curtains.

Visitors walk through the screen into the theater, where brown velvet seating on espresso carpet is enclosed by matching walls and curtains. Three chandeliers, composed of frosted-glass toral fixtures etched with floral motifs, structure the room, and surround sound immerses the audience.

After the premiere, the installation reopens for re-sees with additional screenings and costume displays, while selected Gucci stores are reconfigured with interiors derived from the Palazzo.

Architecture by @sub.global

Photography by @romainlaprade


3
24
8 months ago

A newly developed sound sculpture / installation by Bill Kouligas & Niklas Bildstein Zaar is going to be presented at @berlinatonal starting today and throughout all days of the festival, from 19:30-20:00.

Titled Limbus, it is a spatial intervention developed by @bill_kouligas in collaboration with @niklas.bildstein.zaar and Berlin architecture studio @sub.global. The piece reimagines recorded sound as a transducer-based experience—an embodied audio environment structured around Kouligas’ newly composed sound work that activates nightly. Moving through different emotional states, it offers a conceptual anatomy of nocturnal time, flickering between memory and projection. It is a sensory chronicle recast as spatial and temporal fiction.

https://berlin-atonal.com

All photos by @stemattea from its first incarnation during Milan Design Week, in collaboration with @nike.


1.8K
33
9 months ago

A newly developed sound sculpture / installation by Bill Kouligas & Niklas Bildstein Zaar is going to be presented at @berlinatonal starting today and throughout all days of the festival, from 19:30-20:00.

Titled Limbus, it is a spatial intervention developed by @bill_kouligas in collaboration with @niklas.bildstein.zaar and Berlin architecture studio @sub.global. The piece reimagines recorded sound as a transducer-based experience—an embodied audio environment structured around Kouligas’ newly composed sound work that activates nightly. Moving through different emotional states, it offers a conceptual anatomy of nocturnal time, flickering between memory and projection. It is a sensory chronicle recast as spatial and temporal fiction.

https://berlin-atonal.com

All photos by @stemattea from its first incarnation during Milan Design Week, in collaboration with @nike.


1.8K
33
9 months ago

A newly developed sound sculpture / installation by Bill Kouligas & Niklas Bildstein Zaar is going to be presented at @berlinatonal starting today and throughout all days of the festival, from 19:30-20:00.

Titled Limbus, it is a spatial intervention developed by @bill_kouligas in collaboration with @niklas.bildstein.zaar and Berlin architecture studio @sub.global. The piece reimagines recorded sound as a transducer-based experience—an embodied audio environment structured around Kouligas’ newly composed sound work that activates nightly. Moving through different emotional states, it offers a conceptual anatomy of nocturnal time, flickering between memory and projection. It is a sensory chronicle recast as spatial and temporal fiction.

https://berlin-atonal.com

All photos by @stemattea from its first incarnation during Milan Design Week, in collaboration with @nike.


1.8K
33
9 months ago

A newly developed sound sculpture / installation by Bill Kouligas & Niklas Bildstein Zaar is going to be presented at @berlinatonal starting today and throughout all days of the festival, from 19:30-20:00.

Titled Limbus, it is a spatial intervention developed by @bill_kouligas in collaboration with @niklas.bildstein.zaar and Berlin architecture studio @sub.global. The piece reimagines recorded sound as a transducer-based experience—an embodied audio environment structured around Kouligas’ newly composed sound work that activates nightly. Moving through different emotional states, it offers a conceptual anatomy of nocturnal time, flickering between memory and projection. It is a sensory chronicle recast as spatial and temporal fiction.

https://berlin-atonal.com

All photos by @stemattea from its first incarnation during Milan Design Week, in collaboration with @nike.


1.8K
33
9 months ago

3
2
10 months ago


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