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NATIVE

Clean. Simple. Effective.
🌟 150,000+ Five Star Reviews
💙 Cruelty free & tested only on human volunteers

2K
posts
870
followers
320.9K
following

Are you ready for a day at the spa? 💆‍♀️🥒 Shop our new curated bundles to experience a clean routine like no other 🙌

What scents are ESSENTIAL for your perfect shower routine 👀


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2 days ago


you get it 🏄😛


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2 weeks ago

invest in YOU (but also your friends) 💸 @native #NativePartner

(with @briannamorales + @jasonsappy)

👉 follow @areyouokayshow for more episodes

#areyouokay


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13
2 weeks ago

invest in YOU (but also your friends) 💸 @native #NativePartner

(with @briannamorales + @jasonsappy)

👉 follow @areyouokayshow for more episodes

#areyouokay


864
13
2 weeks ago

invest in YOU (but also your friends) 💸 @native #NativePartner

(with @briannamorales + @jasonsappy)

👉 follow @areyouokayshow for more episodes

#areyouokay


864
13
2 weeks ago

CATCH THE CLEAN WAVE DUDE 🌊🤙

Ride in on Native’s NEW SURF CLUB limited edition collection 🏄

Capture the easy sun-soaked spirit of summer in scents that feel fresh warm, transportive ☀️

Golden Sunset 🍍Violet Lead, Juicy Pineapple, Oakwood
Tropic Tides 🌿 Juniper, Sea Salt, Amber

Ready to join the 7-day Clean Wave Reset Challenge? If you care about the products that go on your body, drop a 🌊 below + shop Native’s Surf Club collection available now on our site


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2 weeks ago

Your routine called.. it wants more range 😬

Inspired by Japan, Brazil, Morocco, Turkey, and Italy ✈️ Our Global Flavors routine is for when your routine needs a change of scenery
Where are we going first? 🌎


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2 weeks ago

You say you’re a boba fan… but are you bathe-in-it level obsessed? 🧋🛁

Good news: now you can. Our Boba Cafe collection is made with a clean recipe you can feel good about 🥹

Tag your boba-obsessed bestie who would not hesitate ⬇️


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3 weeks ago


through the festival, 3 energy drinks and cold plunge... we got you. all of this and still smelling amazing thanks to @Native deodorant. #NativePartner

(with @briannamorales + @jasonsappy)

👉 follow @areyouokayshow for more episodes

#areyouokay


6K
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3 weeks ago

A dollar makes me holla, but free sh*t makes me go feral! (#sponsored) At InStyle, the work perks can be elite–as long as you can run in heels. With democratic access to swag via an all-company Slack channel, InTern @JuliaMervis quickly learned that with a swipe of effective deodorant and a swift keystroke, you can manipulate the office merch economy. Planting oddly-specific drops to distract our editors, will she get her hands on the highly-coveted @Native stash before any one else, or will she have to pry our team’s favorite deodorant from the pits of @SallyHolmes’s office?

Showrunner @actuallyjonathanborge
Editor In Chief @sallyholmes
Social Media Director @taylor_ford
Director @justinedg3
Associate Director, Creative Production @frankboccia
Associate Director, Production @amy_lorenc
Senior Producer @saharapagan
Senior Post Producer @madsrich
Editor Michelle Gold & Jordan Calig
Story Editor @ghotiman
DP @nilpholan
Cam Op @sheaduplechain
Audio @southernsound
PA @sydney.somerville
Stylist @kevinphuynh
Fashion Assistant @daisymald_
Hair @DavidColvin
Makeup @cam.artistry
HMU @JennaApel
#JuliaMervis wears @delphinenyc dress & @toryburch shoes


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3 weeks ago

Being at the helm of a digitally @native (#sponsored) publication can make even the most chronically online aspire to go fully analog. But getting @sallyholmes to fully log-off requires InTervention from InStyle’s new InTern & InFluencer @JuliaMervis to keep her in the loop and off the grid.

While it’s important to take screen time breaks for health and sanity, choosing the right deodorant is, too. Our editor-in-chief may be performatively offline, but IRL, she’s sticking with the clean, aluminum-free stick that gives one less thing to stress about mid-doomscrolling.

An ugly baby though? That’s between you and God.

Showrunner @actuallyjonathanborge
Editor In Chief @sallyholmes
Social Media Director @taylor_ford
Director @justinedg3
Associate Director, Creative Production @frankboccia
Associate Director, Production @amy_lorenc
Senior Producer @saharapagan
Senior Post Producer @madsrich
Editor Michelle Gold
Story Editor @ghotiman
DP @nilpholan
Cam Op @sheaduplechain
Audio @southernsound
PA @sydney.somerville
Stylist @kevinphuynh
Fashion Assistant @daisymald_
Hair @DavidColvin
Makeup @TaylorFitzgerald_
HMU @JennaApel
#JuliaMervis wears @katespadeny @stellamccartney @_jennybird


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3 weeks ago

Call it spring cleaning because we are cleaning up your routine with Native's Deodorant Spray 💨 No aluminum or chemical propellant makes for a formula you can spray and go 🙌


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1 months ago

You’re cherry welcome 😌🍒 Clean dreams really do come true, one snuff at a time

The best picks come clean & fresh 🍓🍒 Native’s Freshly Picked collection is now in season in scents Strawberry Dream 💭 and Cherry Charm 💋 on our site or at a retailer near you 🧺


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100
1 months ago

You’re cherry welcome 😌🍒 Clean dreams really do come true, one snuff at a time

The best picks come clean & fresh 🍓🍒 Native’s Freshly Picked collection is now in season in scents Strawberry Dream 💭 and Cherry Charm 💋 on our site or at a retailer near you 🧺


640
100
1 months ago

You’re cherry welcome 😌🍒 Clean dreams really do come true, one snuff at a time

The best picks come clean & fresh 🍓🍒 Native’s Freshly Picked collection is now in season in scents Strawberry Dream 💭 and Cherry Charm 💋 on our site or at a retailer near you 🧺


640
100
1 months ago


You’re cherry welcome 😌🍒 Clean dreams really do come true, one snuff at a time

The best picks come clean & fresh 🍓🍒 Native’s Freshly Picked collection is now in season in scents Strawberry Dream 💭 and Cherry Charm 💋 on our site or at a retailer near you 🧺


640
100
1 months ago

Oh BTW! Ran to the market and grabbed you our NEW Freshly Picked collection 🍓🍒 a clean routine handpicked for you, like the freshest fruits at your local market 🧺

This thoughtfully curated collection offers two craveable scents: Strawberry Dream 💭 and Cherry Charm💋 all crafted in clean and effective formulas 🤍

💌 Pick yours up in Deodorant, Body Wash, and Hair Care at nativecos.com 🤍 In season soon at your local retailer 🌾


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159
1 months ago

Oh BTW! Ran to the market and grabbed you our NEW Freshly Picked collection 🍓🍒 a clean routine handpicked for you, like the freshest fruits at your local market 🧺

This thoughtfully curated collection offers two craveable scents: Strawberry Dream 💭 and Cherry Charm💋 all crafted in clean and effective formulas 🤍

💌 Pick yours up in Deodorant, Body Wash, and Hair Care at nativecos.com 🤍 In season soon at your local retailer 🌾


929
159
1 months ago

Oh BTW! Ran to the market and grabbed you our NEW Freshly Picked collection 🍓🍒 a clean routine handpicked for you, like the freshest fruits at your local market 🧺

This thoughtfully curated collection offers two craveable scents: Strawberry Dream 💭 and Cherry Charm💋 all crafted in clean and effective formulas 🤍

💌 Pick yours up in Deodorant, Body Wash, and Hair Care at nativecos.com 🤍 In season soon at your local retailer 🌾


929
159
1 months ago

Oh BTW! Ran to the market and grabbed you our NEW Freshly Picked collection 🍓🍒 a clean routine handpicked for you, like the freshest fruits at your local market 🧺

This thoughtfully curated collection offers two craveable scents: Strawberry Dream 💭 and Cherry Charm💋 all crafted in clean and effective formulas 🤍

💌 Pick yours up in Deodorant, Body Wash, and Hair Care at nativecos.com 🤍 In season soon at your local retailer 🌾


929
159
1 months ago


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