FIRSTLINE APP
Your access begins here.
Earn Royalties. Unlock privilege.
The first digital platform built like a members’ club.
With FIRSTLINE, I don’t just book a table.
I’m recognised. I access private experiences.
And every time I go out, I unlock something most people never see.
This is how Baoli feels with FIRSTLINE.
#beFIRSTLINE #connectedluxury #dubailifestyle #dubailife #dubailuxury
Dubaï essentials.
Stay connected
#dubai #dubaihospitality #dubailiving #dubainight #firstline

Recently featured.
FIRSTLINE is starting conversations across hospitality, business and lifestyle media in the UAE.
From smarter guest recognition to a new vision of premium dining ecosystems, the story is only beginning.
Featured in:
• Caterer Middle East
• Business Today ME
• Time Out Abu Dhabi
More to come.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

Recently featured.
FIRSTLINE is starting conversations across hospitality, business and lifestyle media in the UAE.
From smarter guest recognition to a new vision of premium dining ecosystems, the story is only beginning.
Featured in:
• Caterer Middle East
• Business Today ME
• Time Out Abu Dhabi
More to come.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

Recently featured.
FIRSTLINE is starting conversations across hospitality, business and lifestyle media in the UAE.
From smarter guest recognition to a new vision of premium dining ecosystems, the story is only beginning.
Featured in:
• Caterer Middle East
• Business Today ME
• Time Out Abu Dhabi
More to come.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

Recently featured.
FIRSTLINE is starting conversations across hospitality, business and lifestyle media in the UAE.
From smarter guest recognition to a new vision of premium dining ecosystems, the story is only beginning.
Featured in:
• Caterer Middle East
• Business Today ME
• Time Out Abu Dhabi
More to come.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

The region’s hospitality scene, all in one room.
FIRSTLINE was proud to partner with the Time Out Abu Dhabi Restaurant Awards 2026, bringing together celebrated venues, industry leaders and the people shaping the future of dining across the Middle East.
Hosted at the Grand Hyatt Abu Dhabi, the event also saw our Global Project Director, Katarina Bajić take the stage to present several awards throughout the night. @timeoutabudhabi
A beautiful night for the industry, and only the beginning of what’s ahead.
#beFIRSTLINE #TimeOutAbuDhabi #RestaurantAwards #MiddleEastHospitality #DubaiDining

FIRSTLINE, a new hospitality technology platform, is now active in the UAE.
Designed especially for high-end restaurants and hospitality venues, FIRSTLINE aims to support the hospitality industry with a smarter, more accountable model for growth.
The new mobile app focuses on the recommendation and word-of-mouth culture, with loyal customers being rewarded for both dining and sharing their experiences. Guests can earn VIP Credits and Royalties every visit, while referral and reward is tracked. VIP Credits are based on guest’s spend, encouraging repeat visits, while Royalties reward guest’s recommendations.
Built with operators, for operators, FIRSTLINE has been developed by the Sessia IT development team and designed to solve real commercial challenges restaurants are facing today. And Freedom International Group has committed up to AED10M to support the platform’s expansion.
“Hospitality today is no longer just about attracting guests, it is about understanding and amplifying the behaviour that already exists within your clientele,” said Narek Sirakanyan, CEO of Freedom International Group.
FIRSTLINE is also integrated with SevenRooms, to ensure a smooth process allowing restaurants to activate the platform without disrupting reservations, guest data or day-to-day service operations.

You already know if this is for you.
FIRSTLINE.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties
FIRSTLINE is now live.
Our website is here. Your world, already waiting.
firstlinevip.com — link in bio.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

Already known. Already expected.
FIRSTLINE.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

Some places are just better when you're expected.
FIRSTLINE.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

The right table. The right moment. Already arranged.
Your access starts on FIRSTLINE. Link in bio.
#beFIRSTLINE #dubainights #dubailifestyle #dubailife #royalties

Firstline has been recently featured across several international media.
Highlighting a new approach to growth, built for today’s hospitality landscape.
#beFIRSTLINE #hospitalityindustry #businessgrowth #dubaiexperience #guestexperience

Firstline has been recently featured across several international media.
Highlighting a new approach to growth, built for today’s hospitality landscape.
#beFIRSTLINE #hospitalityindustry #businessgrowth #dubaiexperience #guestexperience

Firstline has been recently featured across several international media.
Highlighting a new approach to growth, built for today’s hospitality landscape.
#beFIRSTLINE #hospitalityindustry #businessgrowth #dubaiexperience #guestexperience

Firstline has been recently featured across several international media.
Highlighting a new approach to growth, built for today’s hospitality landscape.
#beFIRSTLINE #hospitalityindustry #businessgrowth #dubaiexperience #guestexperience
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