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Subset

Creative Production Agency
→ hello@teamsubset.com

20
posts
3
followers
344
following

brb gone explorin with @tiongbahrubakery and @commonmancoffee 🗺️

Directed and edited by @khkhair
DOP: @scott_tes
CA: @ngyxng
PA: @cedriccjh & @elshasharr


117
13
7 months ago


Celebrity portraits for @louisvuitton / Featuring @thedesmondtan

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


21
1
8 months ago

Celebrity portraits for @louisvuitton / Featuring @thedesmondtan

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


21
1
8 months ago

Celebrity portraits for @louisvuitton / Featuring @thedesmondtan

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


21
1
8 months ago

Celebrity portraits for @louisvuitton / Featuring @thedesmondtan

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


21
1
8 months ago

Celebrity portraits for @louisvuitton / Featuring @thedesmondtan

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


21
1
8 months ago

Celebrity portraits for @louisvuitton / Featuring @thedesmondtan

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


21
1
8 months ago

Celebrity portraits for @louisvuitton / Featuring @tylertennn

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @that_non_essential_artist


15
8 months ago


Celebrity portraits for @louisvuitton / Featuring @tylertennn

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @that_non_essential_artist


15
8 months ago

Celebrity portraits for @louisvuitton / Featuring @tylertennn

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @that_non_essential_artist


15
8 months ago

Celebrity portraits for @louisvuitton / Featuring @tylertennn

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @that_non_essential_artist


15
8 months ago

Celebrity portraits for @louisvuitton / Featuring @aydenzs

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


39
6
8 months ago

Celebrity portraits for @louisvuitton / Featuring @aydenzs

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


39
6
8 months ago

Celebrity portraits for @louisvuitton / Featuring @aydenzs

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


39
6
8 months ago

Celebrity portraits for @louisvuitton / Featuring @aydenzs

Executive Producer: @khkhair
Assistant Producer: @cedriccjh
Photography: @it.mich


39
6
8 months ago


Our recap for @martellofficial celebrating the launch of L'or de Jean Martell - Assemblage du Serpent. A journey told through rare eaux-de-vie, elemental zones, and bold storytelling


30
1 years ago

Some juicy snippets from our coverage for the launch of l'Or de Jean Martell - Assemblage du Serpent 🩸


49
4
1 years ago

Some juicy snippets from our coverage for the launch of l'Or de Jean Martell - Assemblage du Serpent 🩸


49
4
1 years ago

Some juicy snippets from our coverage for the launch of l'Or de Jean Martell - Assemblage du Serpent 🩸


49
4
1 years ago

Some juicy snippets from our coverage for the launch of l'Or de Jean Martell - Assemblage du Serpent 🩸


49
4
1 years ago

Some juicy snippets from our coverage for the launch of l'Or de Jean Martell - Assemblage du Serpent 🩸


49
4
1 years ago


how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

how i shot this campaign with @atiqadar 🐅

this was shot with a canon 5d mark iv, one godox ad200 flash and no crew – you don’t always need a big team or the newest equipment...

the brand came in with clear notes and direction about the campaign which helps more than people realise. it keeps you aligned. without them, you run the risk of shooting something pretty but off-brand.

the deck i prepared was super lean but essential. it’s easy to go blank when something doesn’t go as planned – and that’s when a simple deck can save you. posing references, creative direction, extra locations… doesn’t need to be fancy, just needs to remind you what matters.

we shot in public spaces, which meant adapting on the fly: weather, crowds, last-minute changes. i always keep backup locations in mind. cheat the angles, find your frame and personally i try to make it look like anywhere but singapore…

still learning and thinking of sharing more process stuff like this… swipe through to see how it all came together 🧱

(and shoutout to @_joycelim for being the best manager and making sure we didn't miss out on anything!)


133
14
1 years ago

bro is rawdawgging it with one flash 💀🩰⛓️
@atiqadar for @onitsukatigerofficial @onitsukatigersg
#photography #behindthescenes #fashion


158
8
1 years ago

digital covers for elle and they were all Ws


111
10
1 years ago

Fann Wong's secret talent? Falling asleep. While standing up. Icon

Producer: @khkhair
Directed by @tessatanpy
Shot by @neokeewei
Edited by @erykafontanilla
Production Assistant: @cleoxnha

Editor-in-Chief: @life_of_charm
Fashion Director: @yan_jeffrey
Make-up Artist: @agnesvive
Hairstylist: @ryan_yap / Passion Hair Salon
Stylist’s Assistant: @valeciaaaaa


76
3
1 years ago

Wrapping up this series for @ellesingapore featuring @fannaiaiwong, one of Singapore’s most iconic actresses with a legacy spanning decades.

Producer: @khkhair
Directed by @tessatanpy
Shot by @neokeewei
Edited by @erykafontanilla
Production Assistant: @cleoxnha

Editor-in-Chief: @life_of_charm
Fashion Director: @yan_jeffrey
Make-up Artist: @agnesvive
Hairstylist: @ryan_yap / Passion Hair Salon
Stylist’s Assistant: @valeciaaaaa


79
6
1 years ago

Sporty spice. A sports bra. And one very bold primary school outfit.

Producer: @khkhair
Shot by @neokeewei
Production Assistant: @cleoxnha

Editor-in-Chief: @life_of_charm
Fashion Director: @yan_jeffrey
Make-up Artist: @shaunleelee
Hairstylist: @dexterng
Manicurist: @rebeccachuanggg / @theflutterytips


98
3
1 years ago


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