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Behind the Scenes with @ellemacpherson.

Her secret flex? Always showing up with that "give it a go" Aussie attitude.

#BasesFlex #LetsTalkAboutFlex #BondsAus

ELLE MACPHERSON FOR BONDS

Global household name & founder of WelleCo @ellemacpherson is the new face of Bonds Bases Flex - an innovative new range made of buttery soft fabric, that’s designed to flex with you.

Go on, give 'em a little flex!

Elle wears (1) Bases Flex Lace Bralette and Bikini (2) Bases Flex Lace Bralette and Shortie in Pomodoro, (3) Bases Flex Lace Bralette and Bikini in Sweet Thing, and (4) Bases Flex bodysuit.
Exclusive to AUS

#BasesFlex#LetsTalkAboutFlex #BondsAus *Image ID in alt text.

ELLE MACPHERSON FOR BONDS

Global household name & founder of WelleCo @ellemacpherson is the new face of Bonds Bases Flex - an innovative new range made of buttery soft fabric, that’s designed to flex with you.

Go on, give 'em a little flex!

Elle wears (1) Bases Flex Lace Bralette and Bikini (2) Bases Flex Lace Bralette and Shortie in Pomodoro, (3) Bases Flex Lace Bralette and Bikini in Sweet Thing, and (4) Bases Flex bodysuit.
Exclusive to AUS

#BasesFlex#LetsTalkAboutFlex #BondsAus *Image ID in alt text.

ELLE MACPHERSON FOR BONDS

Global household name & founder of WelleCo @ellemacpherson is the new face of Bonds Bases Flex - an innovative new range made of buttery soft fabric, that’s designed to flex with you.

Go on, give 'em a little flex!

Elle wears (1) Bases Flex Lace Bralette and Bikini (2) Bases Flex Lace Bralette and Shortie in Pomodoro, (3) Bases Flex Lace Bralette and Bikini in Sweet Thing, and (4) Bases Flex bodysuit.
Exclusive to AUS

#BasesFlex#LetsTalkAboutFlex #BondsAus *Image ID in alt text.

ELLE MACPHERSON FOR BONDS

Global household name & founder of WelleCo @ellemacpherson is the new face of Bonds Bases Flex - an innovative new range made of buttery soft fabric, that’s designed to flex with you.

Go on, give 'em a little flex!

Elle wears (1) Bases Flex Lace Bralette and Bikini (2) Bases Flex Lace Bralette and Shortie in Pomodoro, (3) Bases Flex Lace Bralette and Bikini in Sweet Thing, and (4) Bases Flex bodysuit.
Exclusive to AUS

#BasesFlex#LetsTalkAboutFlex #BondsAus *Image ID in alt text.

LET’S TALK ABOUT FLEX

Aussie icon, world famous supermodel and founder of WelleCo, @ellemacpherson joins the Bonds family as the new face of Bases Flex, alongside Shanina Shaik and Jennifer Atilemile.

A new, innovative range redefining what it means to feel confident, comfortable, and unapologetically you. Shop Bases Flex online and in stores now.

#BasesFlex #ElleMacpherson #LetsTalkAboutFlex #BondsAus

If it's on sale and you've been thinking about it for weeks... does it even count?

Mid-Year Sale is ON NOW.

We spoke with Zoe, Director of Programs and Publishing from the Indigenous Literacy Foundation about what it means to be All In and how each of us can play a part in reconciliation, every day.​

From the importance of culturally-led storytelling to the impact of real, ongoing commitment, this is a conversation that challenges us all to step forward, not stand by.​

#NRW #BeAllIn #IndigenousLiteracyFoundation

We spoke with Zoe, Director of Programs and Publishing from the Indigenous Literacy Foundation about what it means to be All In and how each of us can play a part in reconciliation, every day.​

From the importance of culturally-led storytelling to the impact of real, ongoing commitment, this is a conversation that challenges us all to step forward, not stand by.​

#NRW #BeAllIn #IndigenousLiteracyFoundation

We spoke with Zoe, Director of Programs and Publishing from the Indigenous Literacy Foundation about what it means to be All In and how each of us can play a part in reconciliation, every day.​

From the importance of culturally-led storytelling to the impact of real, ongoing commitment, this is a conversation that challenges us all to step forward, not stand by.​

#NRW #BeAllIn #IndigenousLiteracyFoundation

We spoke with Zoe, Director of Programs and Publishing from the Indigenous Literacy Foundation about what it means to be All In and how each of us can play a part in reconciliation, every day.​

From the importance of culturally-led storytelling to the impact of real, ongoing commitment, this is a conversation that challenges us all to step forward, not stand by.​

#NRW #BeAllIn #IndigenousLiteracyFoundation

We spoke with Zoe, Director of Programs and Publishing from the Indigenous Literacy Foundation about what it means to be All In and how each of us can play a part in reconciliation, every day.​

From the importance of culturally-led storytelling to the impact of real, ongoing commitment, this is a conversation that challenges us all to step forward, not stand by.​

#NRW #BeAllIn #IndigenousLiteracyFoundation

We spoke with Zoe, Director of Programs and Publishing from the Indigenous Literacy Foundation about what it means to be All In and how each of us can play a part in reconciliation, every day.​

From the importance of culturally-led storytelling to the impact of real, ongoing commitment, this is a conversation that challenges us all to step forward, not stand by.​

#NRW #BeAllIn #IndigenousLiteracyFoundation

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

In honour of Menstrual Hygiene Day, let’s talk about the real monthly visitor 👹🩸

40% OFF STOREWIDE STARTS NOW

Which is your fave? 🩷🩵

This National Reconciliation Week, we’re reflecting on what it means to be All In.​

A commitment to reconciliation every day — not from the sidelines, but through real action, learning and listening.​

At Bonds, that means continuing to show up with purpose and respect. From the stories we tell to the partnerships we build, we’re focused on playing our part in creating meaningful change.​

Because reconciliation isn’t a moment — it’s an ongoing commitment we all share.​

#NRW #BeAllIn #NationalReconciliationWeek

This National Reconciliation Week, we’re reflecting on what it means to be All In.​

A commitment to reconciliation every day — not from the sidelines, but through real action, learning and listening.​

At Bonds, that means continuing to show up with purpose and respect. From the stories we tell to the partnerships we build, we’re focused on playing our part in creating meaningful change.​

Because reconciliation isn’t a moment — it’s an ongoing commitment we all share.​

#NRW #BeAllIn #NationalReconciliationWeek

This National Reconciliation Week, we’re reflecting on what it means to be All In.​

A commitment to reconciliation every day — not from the sidelines, but through real action, learning and listening.​

At Bonds, that means continuing to show up with purpose and respect. From the stories we tell to the partnerships we build, we’re focused on playing our part in creating meaningful change.​

Because reconciliation isn’t a moment — it’s an ongoing commitment we all share.​

#NRW #BeAllIn #NationalReconciliationWeek

This National Reconciliation Week, we’re reflecting on what it means to be All In.​

A commitment to reconciliation every day — not from the sidelines, but through real action, learning and listening.​

At Bonds, that means continuing to show up with purpose and respect. From the stories we tell to the partnerships we build, we’re focused on playing our part in creating meaningful change.​

Because reconciliation isn’t a moment — it’s an ongoing commitment we all share.​

#NRW #BeAllIn #NationalReconciliationWeek

New season Pointelle colours have just dropped. Which is your fave?

📸 @maisiecruickshank

There’s plenty to love about working at Bonds, but The Crew is our favorite part by far.

Meet some more class of 2026 Bonds Crew members; Brooke, Lucas and Mel.

They've collectively been part of the Bonds fam for over 7 years, always bringing the good vibes and keeping things comfy on the ground. They’re basically superheroes in sweatpants 🦸‍♂️🛋️

There’s plenty to love about working at Bonds, but The Crew is our favorite part by far.

Meet some more class of 2026 Bonds Crew members; Brooke, Lucas and Mel.

They've collectively been part of the Bonds fam for over 7 years, always bringing the good vibes and keeping things comfy on the ground. They’re basically superheroes in sweatpants 🦸‍♂️🛋️

There’s plenty to love about working at Bonds, but The Crew is our favorite part by far.

Meet some more class of 2026 Bonds Crew members; Brooke, Lucas and Mel.

They've collectively been part of the Bonds fam for over 7 years, always bringing the good vibes and keeping things comfy on the ground. They’re basically superheroes in sweatpants 🦸‍♂️🛋️

Cotton Rib Tank, hallelujah.
New colours, hallelujah.
Back in stock, hallelujah.
Comfy support, hallelujah.

#BondsAus #BraTank