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adfest

ADFEST

ADFEST 2026, ๐‡๐ฎ๐ฆ๐š๐ง+ ๐“๐ก๐ฎ๐ซ๐ฌ๐๐š๐ฒ, ๐Ÿ๐Ÿ— - ๐’๐š๐ญ๐ฎ๐ซ๐๐š๐ฒ, ๐Ÿ๐Ÿ ๐Œ๐š๐ซ๐œ๐ก ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” in Pattaya, Thailand.

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Honest work, daily inspiration.

For Andreas from Tu7uh Creative Lab, Jakarta, ADFEST stands out as a rare space that truly champions insightful local culture.
Catch his reflection for this week's ADFEST Moment below.

@andre_tu7uh

#ADFEST2026 #HumanMoments #TBTADFESTMoments

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2
3 days ago

We measure clicks. Views. Engagement. Conversion.

But not what every brief is looking for โ€” feeling.

Chris Gurney of The Crisp Group, Sam Koay of Koay Films, Vittorio Badini Confalonieri of Benetone Films, and Seiya Matsumiya of Black Cat White Cat Music, showed that while AI did the exploring, human intuition and gut played a crucial role in campaign performance.

So if feeling is a KPI, is it time to add it to campaign evaluation? ๐Ÿ‘‡
Read more on News Section at www.ADFEST.com

@crsp_gp
@blackcatwhitecat_music
@benetonefilms
@samkoaycreates

#ADFEST2026 #FeelingIsTheNewKPI #ADFESTHumanPlus #CreativityAndAI #ToyotaAdvantage

4
6 days ago

๐‡๐ข๐ ๐ก ๐ญ๐ž๐œ๐ก, ๐ก๐ฎ๐ฆ๐š๐ง ๐ก๐ž๐š๐ซ๐ญ.
This week's ADFEST Moment features Sarah Clayโ€”our 'LinkedIn Lady'โ€”reflecting on her first ADFEST experience.
Check out her take on that unique energy below.

@sarahclaysocial

#ADFEST2026 #HumanMoments #TBTADFESTMoments

10
1 weeks ago

๐Ÿ”Š๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐’๐ก๐จ๐ฎ๐ญ๐จ๐ฎ๐ญ๐Ÿ”Š
With 3.5 million Vaseline "hacks" floating around social, Ogilvy found an ingenious solution to put an end to them. As the saying goes, If you canโ€™t beat them, join them. Vaseline and Ogilvy turned mythbusters, using science to give the ultimate 'blue tick' of approval in "๐•๐š๐ฌ๐ž๐ฅ๐ข๐ง๐ž ๐•๐ž๐ซ๐ข๐Ÿ๐ข๐ž๐".

A Grande, three Golds, and a Silver at ADFEST 2026 later, the play worked.

More on how they pulled it off. ๐Ÿ‘‡
visit News Section at www.ADFEST.com

#ADFEST2026 #LotusAwards #CampaignShoutout #HumanPlus #VaselineVerified #OgilvySingapore #Vaseline

6
1 weeks ago

๐€๐ˆ ๐ข๐ฌ๐ง'๐ญ ๐ญ๐ก๐ž ๐ญ๐ก๐ซ๐ž๐š๐ญโ€”๐ฌ๐š๐ฆ๐ž๐ง๐ž๐ฌ๐ฌ ๐ข๐ฌ.

The secret to cutting through the clutter isn't mastering the engineering of AIโ€”itโ€™s mastering how it makes people feel. Yasuharu Sasakiโ€™s session at ADFEST reminded us that being "AI-native" is only half the battle. We must stay "Human-native" to keep the soul in our work. ๐Ÿ‘‡

Read more in the News Section at www.ADFEST.com

#ADFEST2026 #HumanizingBrands #CreativeAI #YasuharuSasaki #Dentsu

2
1 weeks ago

๐“๐ก๐ซ๐จ๐ฐ๐›๐š๐œ๐ค ๐ฐ๐จ๐ซ๐ญ๐ก ๐ซ๐ž๐ฉ๐ฅ๐š๐ฒ๐ข๐ง๐ .

In this weekโ€™s ADFEST Moments, ๐‡๐š๐ง๐ง๐š๐ก ๐‚๐ก๐š ๐Ÿ๐ซ๐จ๐ฆ ๐ˆ๐๐๐Ž๐‘๐„๐ƒ, ๐’๐ž๐จ๐ฎ๐ฅ shares a perspective that still lands: the strongest ideas start with human insight.

Press play for a quick reminder that creativity connects deeper when people stay at the center.

@innored

#ADFEST2026 #TBTADFESTMoments #HumanPlus

18
2 weeks ago

โœจ ๐…๐ž๐ž๐๐›๐š๐œ๐ค ๐ฉ๐š๐ฒ๐ฌ ๐จ๐Ÿ๐Ÿ! โœจ
Huge congrats to ๐€๐ฎ๐ซ๐จ๐ซ๐š ๐‚๐ก๐จ๐ฎ, our lucky draw winner! ๐Ÿ†
๐ŸŽŸ๏ธBy sharing her feedback on ADFEST 2026, Aurora has won a ๐Ÿ๐ซ๐ž๐ž ๐ฉ๐š๐ฌ๐ฌ ๐ญ๐จ ๐€๐ƒ๐…๐„๐’๐“ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ•! ๐ŸŽŸ๏ธ
See you next year!
#ADFEST2027

15
2 weeks ago

๐Ÿ”Š๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐’๐ก๐จ๐ฎ๐ญ๐จ๐ฎ๐ญ๐Ÿ”Š
Kicking off our Campaign Shoutout, a massive shoutout to the team at ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž for their "๐†๐š๐ซ๐ฎ๐๐š ๐‘๐š๐ค๐ฌ๐ก๐š๐ค" for ๐ƒ๐’๐ ๐Œ๐ฎ๐ญ๐ฎ๐š๐ฅ ๐…๐ฎ๐ง๐.

663 million people. One festival held once every 144 years. This is a masterclass in blending the old, the new, the culture, the myth, and the tech to solve a problem in real-time.

The way they cracked it is worth a closer look.๐Ÿ‘‡
Visit www.ADFEST.com and head to News section.

#ADFEST2026 #LotusAwards #CampaignShoutout #HumanPlus #GarudaRakshak #DentsuCreative #DSPMutualFund

6
2 weeks ago

๐Ÿ’Celebrate the giants in our lives this ๐Œ๐จ๐ญ๐ก๐ž๐ซโ€™๐ฌ ๐ƒ๐š๐ฒ๐Ÿ’ with ๐Ÿ’ค"๐’๐ฅ๐ž๐ž๐ฉ๐ข๐ง๐  ๐ฐ๐ข๐ญ๐ก ๐†๐ข๐š๐ง๐ญ"๐Ÿ’ค for ๐๐ž๐ฅ๐ฅ by ๐ƒ๐ž๐ง๐ญ๐ฌ๐ฎ ๐ˆ๐ง๐œ., Tokyo.
Brand: @nell_mattress
Advertiser: Morght Co., Ltd.
Agency: @dentsu Inc., Tokyo
Media Agency: Dentsu Live Inc., Tokyo
PR Agency: @skew.inc, Tokyo
Film Production Company: @pyramid_film_inc, Tokyo
Print Production Company: J.C. Spark Inc., Tokyo
Case VDO: https://youtu.be/YTTMCLmXvvg
#ADFESTLotusAwards#MothersDay

11
3 weeks ago

โณ๐“๐๐“ ๐€๐ƒ๐…๐„๐’๐“ ๐Œ๐จ๐ฆ๐ž๐ง๐ญ๐ฌโณ
Introducing ๐Ÿ’ฌ๐€๐ƒ๐…๐„๐’๐“ ๐Œ๐จ๐ฆ๐ž๐ง๐ญ๐ฌ๐Ÿ’ฌโ€”a #TBT series featuring testimonials from the humans at ADFEST 2026, sharing their human+ moments.
@sambillen@primary_color_music@primary.color.music.japan
#ADFEST2026 #TBTADFESTMoments #HumanPlus

18
3 weeks ago

Missed some sessions at ADFEST? Weโ€™ve got you.
๐Ÿฟ๐€๐ƒ๐…๐„๐’๐“ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ฐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐›๐ข๐ง๐ ๐ž-๐ฐ๐š๐ญ๐œ๐ก.๐Ÿฟ
๐Ÿ‘‰ ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐ญ๐จ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ๐ž๐ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐๐ž๐ฅ๐ž๐ ๐š๐ญ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ.

12
3 weeks ago

Missed some sessions at ADFEST? Weโ€™ve got you.
๐Ÿฟ๐€๐ƒ๐…๐„๐’๐“ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ฐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐›๐ข๐ง๐ ๐ž-๐ฐ๐š๐ญ๐œ๐ก.๐Ÿฟ
๐Ÿ’กVisit www.ADFEST.com and get inspired from the comfort of your couch.๐Ÿ’ก
๐Ÿ‘‰ ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ž๐ฑ๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐ญ๐จ ๐ซ๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ๐ž๐ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” ๐๐ž๐ฅ๐ž๐ ๐š๐ญ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ.
#ADFEST2026 #HumanPlus

5
3 weeks ago

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