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Willow Wave didn’t just make her TV debut — she understood the assignment. 👏👏 Did anyone else catch Mayci Neeley using our manual pump on episode 4 and 5 of @secretlivesonhulu? 👀

We love to see moms supported on-screen and off. 🍼🌊

INCOMING: Our biggest launch ever has officially rolled into @Target! 🎯✨

We dropped not one, not two, but SEVEN new essentials designed to help you pump, feed, pour, and store with confidence.

Now hitting the shelves:
🎯 New & Improved Breast Milk Cooler
🎯 Double Manual Wearable Pump + Collection Cups
🎯 Breast Care Kit
🎯 Breast Milk Storage Bags with SmartStash Tracking
🎯 Breast Milk Bag Flatteners
🎯 Breast Pump Sizing Kit
🎯 Colostrum Collection Kit (coming April)

Shop online or meet us in store. 🛒🍼✨

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

When you zoom out and look at the numbers, it’s kind of wild. 🤯

All those middle-of-the-night feeds.
All the pumping sessions squeezed between meetings.
All the moments you kept going because someone needed you.

One year adds up.

And if you’ve lived it, you know — it’s more than just ounces.

How long have you been breastfeeding for? Let us know so we can cheer you on! 🎉

POV: a breastfeeding mom on vacation me and my Willow Go against the worldon the real, I used to be so scared that motherhood would mean missing out and I’m so glad that it doesn’t have to! @willowpump made a way for moms to be hands free while taking care of babies at the same time with this wearable pump!! so convenient and SO comfortable. #motherhood #breastfeeding #willowpartner #pumping

Your summer permission slip. 🌞 Screenshot this, share it, or just let it sink in - however you need it today. 🍼✨

Bikini bottoms? Yeah, they're down there somewhere. 🤰😂 Third trimester is really just the baby bump's main character era and we're here for it. 🍼✨

@lexii_d_

Toes in the sand > plugged into a wall. 🏖️ With Willow Go, you get to choose where pumping happens; and we're voting beach every time. 😎

Who else is taking their pump on vacation this summer? 🍼✨

We don't need a clinical study to prove moms deserve more support. But we'll take it. 👏👏

Researchers at JAMA (Journal of the American Medical Association) found that postpartum physician trainees (you know, the ones saving lives between feeds 👩‍⚕️) had significantly less burnout when given a real support package. One that included a Willow pump.

When we lighten the load, moms don't just survive early motherhood — they thrive.

That's what Willow is built for. Every single day. 🍼✨

We don't need a clinical study to prove moms deserve more support. But we'll take it. 👏👏

Researchers at JAMA (Journal of the American Medical Association) found that postpartum physician trainees (you know, the ones saving lives between feeds 👩‍⚕️) had significantly less burnout when given a real support package. One that included a Willow pump.

When we lighten the load, moms don't just survive early motherhood — they thrive.

That's what Willow is built for. Every single day. 🍼✨

We don't need a clinical study to prove moms deserve more support. But we'll take it. 👏👏

Researchers at JAMA (Journal of the American Medical Association) found that postpartum physician trainees (you know, the ones saving lives between feeds 👩‍⚕️) had significantly less burnout when given a real support package. One that included a Willow pump.

When we lighten the load, moms don't just survive early motherhood — they thrive.

That's what Willow is built for. Every single day. 🍼✨

Not all heroes wear capes. 🦸‍♀️ Some are just sitting on the couch feeding your baby and burning 300–500 calories like it's nothing.

Dads, swipe to see what your partner's body pulls off every single day then fill up her water bottle and bring her all the snacks. 💪🍫

Send this to every dad you know. 👏

Not all heroes wear capes. 🦸‍♀️ Some are just sitting on the couch feeding your baby and burning 300–500 calories like it's nothing.

Dads, swipe to see what your partner's body pulls off every single day then fill up her water bottle and bring her all the snacks. 💪🍫

Send this to every dad you know. 👏

Not all heroes wear capes. 🦸‍♀️ Some are just sitting on the couch feeding your baby and burning 300–500 calories like it's nothing.

Dads, swipe to see what your partner's body pulls off every single day then fill up her water bottle and bring her all the snacks. 💪🍫

Send this to every dad you know. 👏

Postpartum didn’t magically get easier this time… I just wasn’t doing it alone. 🤍

With my second baby, we were stuck in a cycle where my husband worked long days, I was home alone with 2 under 3, and we had no village or support. I felt every ounce of that. The loneliness, the exhaustion, the guilt… It was hard.

This time my husband is home and the support is something you can feel in every moment. From making sure I ate, to helping with feeds, to letting me rest when I needed it most… it really changed everything.And having things like my Willow Go made those moments a little lighter, a little easier, and a lot more manageable.

You’re not supposed to do postpartum alone!@willowpump
#postpartum #maternalmentalhealthawareness #willowpartner

Feed your baby anywhere. Apologize to no one.

The park. The restaurant. The family BBQ. The airplane. Wherever your baby is hungry is exactly where you're allowed to feed them. Full stop. ✋

angielemanski

One pump turned into a whole new way to support moms. ✨

What started as the first fully wearable breast pump has grown into a full lineup designed to give moms more freedom, more confidence, and support that actually fits real life.

Because it’s never just been about building products. It’s about reimagining what feeding support can look like when moms are truly put first. 🍼🤍

One pump turned into a whole new way to support moms. ✨

What started as the first fully wearable breast pump has grown into a full lineup designed to give moms more freedom, more confidence, and support that actually fits real life.

Because it’s never just been about building products. It’s about reimagining what feeding support can look like when moms are truly put first. 🍼🤍