CÉCRED
TRANSFORMATIVE HAIRCARE FOR ALL
By @beyonce
Strength, length, and shine with patent-pending tech, Bioactive Keratin Ferment
Available at @ultabeauty
TAKE THE HEAT. BODY THE LOOK🔥
Big-body blowouts, defined braid-outs, glass-like silk hair, or sculpted and sleek, our new Styling Collection with heat and humidity protection in every product is here to prove you really can have it all.
The secret? Our StemShield™ Complex — next-gen defense tech shields and protects hair from 450°F/232°C, humidity, pollution, and styling-related damage so you can do the most —without doing the damage. Serve every look you love without compromising your hair’s health.
Shop the collection at cecred.com

Introducing our NEW STYLING COLLECTION where high-performance styling meets healthy hair! Six essentials that protect against up to 450°F of heat, humidity, pollution, and styling-related damage. Designed to help you achieve flawless looks you’ll love without compromising your hair’s health:
* THERMAL SHIELD MIST - your prep step for any heat style. This advanced, lightweight heat protectant spray shields hair from 450°F/232°C heat styling, humidity, pollution, and frizz, leaving hair soft, shiny, and weightless.
* HEAT ACTIVATED SILK GLAZE - glass-like, straight styles fast—with less passes of heat. This first-of-its-kind silkening styler activates with heat and tension, locking out humidity and delivering a long-lasting, glassy finish without the heavy feeling.
* VOLUMIZING MOUSSE - high-impact, lightweight mousse delivers 95% more voluminous hair after blow-drying with bouncy, big-body volume, movement, and root lift, plus 24-hour frizz control.
* FLEXIBLE HOLD HAIRSPRAY - Lightweight and buildable, this fine mist spray creates a flexible veil of hold with 48-hour frizz-control.
* WRAP & SET FOAM - shine, body, and hold with 72 hour frizz control. Perfect for roller sets, heatless curls, pixies, braid outs, and more. Can be used with or without heat
* STRONG HOLD GEL - a firm yet flexible and non-flaking gel with 24-hour hold and frizz control. Designed to give you the sleekest slick backs and defined sculpted style
And we had to give you an EDGE BRUSH for precision styling and detailed design — the perfect addition to your Cécred collection.
Available March 19 at cecred.com and @ultabeauty on April 5
Meet our STYLING COLLECTION where high-performance styles meet healthy hair. From big-body blowouts to glass-like silky hair, heatless curls, braid outs, slick backs, and more— get ready to Take the Heat. Body the Look
• Our Tech: All powered by our StemShield Complex that shields against heat up to 450°F, humidity, pollution, and styling-related damage keeping your hair healthy and resilient so you can do the most without the damage.
• Our Packaging: Inspired by ancient marble to reflect the perfect balance of durability and beauty of sculptures that have lasted over 2,000 years through the elements.
Available March 19 at cecred.com and @ultabeauty on April 5
Pure gratitude for the community we’re building together! 🫶 We hosted @leilaostria @creativelyla @clairecundieff1 @rachellisrael with a full day of glam in our Cécred Suite as a thank you for showing us love. This is just the beginning... we can’t wait to honor and host so many more of you in the future!
A blowout full of body and movement😮💨! @dalilamouhib’s hair eats using our VOLUMIZING MOUSSE, THERMAL SHIELD MIST, and FLEXIBLE HOLD HAIRSPRAY
The talented @lekan.official stopped by for an episode of “Catching Up in the Cécred Salon” for some haircare TLC, and to discuss his latest project and tour. Tune in👀
We recently had the pleasure of hosting a screening of Is God Is! During the Q&A, we dove into the beautiful synergy between the characters’ protective styles and the meaning behind our Protection Collection. Huge thank you to @orionpictures for this special moment. Catch the film now in theaters only!
“Trying to use less heat recently & the shine & body this wrap & set foam gives me is insane!! might be my new hairstyle for summer ✨” - @gabrielaabm_
A true work of art 😍🔥 @skylarmarshai shows how how to body multiple looks using our WRAP & SET FOAM, STRONG HOLD GEL, FLEXIBLE HOLD HAIRSPRAY, and EDGE BRUSH from our STYLING COLLECTION
Hairy by: @brittvny.lee
ICYMI our #UltaBeautyWorld experience featuring our new STYLING COLLECTION was one for the books so we had to give y’all the tour. Visit your local @ultabeauty and definitely pull up on our “Take the Heat” tour for more fun with this collection🔥🧡
POV: you discover a 3-minute perfect hair hack without the heat😍 @iamshannonjackson uses our WRAP & SET FOAM to set her overnight curls for a long-lasting, frizz-free, and bouncy blowout look
A reminder that if you aren’t using our CLARIFYING SHAMPOO & SCALP SCRUB, you’re missing out! Take it from our reviews 😏
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