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Alternative Works (2)

Alternative Works (2)

Alternative Works (2)

Alternative Works (2)

Alternative Works (2)

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Creative Direction for SAN SAN GEAR SS26
‘INTRA’ collection ED Ⅱ @sansan_gear

Photography : Hyunkyeong Park @hiozoik
Model : Keigo Okazaki @keigo__okazaki
Kyeongseok Yeon @camelostrich
Juho Keem @juhokeem
Stylist : Yechan Lee @yechannlee
Hair / Makeup : Lahee Kim @laheeeee

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Visual Identity Design with @chaeyo.0 for LIL FANTASY Vol.1

@chaeyo.0 @jypentertainment

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

Album Identity & Packaging Design for Chaeyoung, LIL FANTASY Vol.1
@chaeyo.0

Five Versions, one identity

©2025 JYP ENTERTAINMENT. All rights reserved.

We All

We All

We All

We All

We All

We All

We All

We All

We All

We All

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

TUHFM 34:27 with Teahan Kim

Object for YOSAE @yosae_dosan

The Object represents a silent connector—forming relationships, sensing movement, and shaping structure within an open void.

Object for YOSAE @yosae_dosan

The Object represents a silent connector—forming relationships, sensing movement, and shaping structure within an open void.

Object for YOSAE @yosae_dosan

The Object represents a silent connector—forming relationships, sensing movement, and shaping structure within an open void.

Object for YOSAE @yosae_dosan

The Object represents a silent connector—forming relationships, sensing movement, and shaping structure within an open void.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr

YOSAE carries two meanings in Korean. ”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.
Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

Creative Direction & BI Design for YOSAE
@yosae_dosan

@peachesoneuniverse
@kream.co.kr
@tak_seoul
@thecoffee.kr 

YOSAE carries two meanings in Korean.
”요사이 (yosai)“ meaning nowadays, and ”요새 (yosae)“ meaning fortress.

Conceived as a platform where diverse creators, brands, and tastes converge, YOSAE shapes the present moment through an open community connecting fashion, culture, food, and exhibitions.

Inspired by the Agora-the central gathering place of ancient Greek communities-the space is designed as a public square with a retail core. Here, movement (Flux) and convergence (Gather) continuously unfold within an open spatial void (Void).

These three ideas-Void, Flux, and Gather-form the foundation of YOSAE‘s visual identity, allowing the brand to adapt fluidly while remaining open to diverse contexts and external elements.

TUH FM 110:55
Curated by @younggakim

Cover @younggakim
Playlist Via @spotify

One Earth, One People, One Love 9:00
Gumption 3:45
Carol of the Bells (From “Home Alone”) 1:25
Main Title “Somewhere in My Memory” 4:54
White Christmas 2:39
What Christmas Means To Me 2:28
Santa Baby 3:00
Christmas Wrapping 4:18
Jingle Bell Rock 2:11
A Nonsense Christmas 2:33
Snow In California 3:26
True Love 2:46
Attracted to You 1:08
ANYTHING BUT LOVE 2:27
TIT FOR TAT 2:57
greedy 2:12
Sports car 2:45
3 Strikes 2:56
Forever 2:39
POISON FLIP – LeeJi Remix 1:59
forever and ever and ever and ever 2:12
love like i do 2:42
lucky girl 1:48
dazzled 2:16
charm 1:37
bum crush v2 2:48
paris 2:04
Crushcrushcrush 2:57
bbycakes 2:53
juggin 2:04
come again 5:52
Put Your Records On 3:35
Trouble Sleeping 3:29
Oxford Circus 2:32
Tributary 5:47
The Order Of Death 4:51

BLUE GAYOUNG KIM - Visual Director

TUH FM 110:55
Curated by @younggakim

Cover @younggakim
Playlist Via @spotify

One Earth, One People, One Love 9:00
Gumption 3:45
Carol of the Bells (From “Home Alone”) 1:25
Main Title “Somewhere in My Memory” 4:54
White Christmas 2:39
What Christmas Means To Me 2:28
Santa Baby 3:00
Christmas Wrapping 4:18
Jingle Bell Rock 2:11
A Nonsense Christmas 2:33
Snow In California 3:26
True Love 2:46
Attracted to You 1:08
ANYTHING BUT LOVE 2:27
TIT FOR TAT 2:57
greedy 2:12
Sports car 2:45
3 Strikes 2:56
Forever 2:39
POISON FLIP – LeeJi Remix 1:59
forever and ever and ever and ever 2:12
love like i do 2:42
lucky girl 1:48
dazzled 2:16
charm 1:37
bum crush v2 2:48
paris 2:04
Crushcrushcrush 2:57
bbycakes 2:53
juggin 2:04
come again 5:52
Put Your Records On 3:35
Trouble Sleeping 3:29
Oxford Circus 2:32
Tributary 5:47
The Order Of Death 4:51

BLUE GAYOUNG KIM - Visual Director

Creative Direction for @ziont EP POSER M/V, Heroine

Creative DirectionㅣStudio TUH
Productionㅣnvrmnd
DirectorㅣSunghwi
Executive ProducerㅣJoowon Kim(Creaple)
Assistant DirectorㅣKeemhyun
ProducerㅣJuyeon Oh(Creaple)
Production AssistantㅣChanwon Hwang, Soyoun Kim, Chanseop Lee, Jungwoo Choi, Chihan Cho

Director of PhotographyㅣChihoon Ihm
1st Camera AssistantㅣKwangmo Kim
2nd Camera AssistantㅣSangwook Park
3rd Camera AssistantㅣYunjong Choi
Data ManagerㅣJaehoon Jung

TechnocraneㅣServicevision Korea
Technocrane CrewㅣTaehyun Choi, Jisoo Woo, Hakseo Kim, Beomki Lee, Woojin Lim

GafferㅣHoonho Kwon
1st Lighting AssistantㅣDaejin Kim
2nd Lighting AssistantㅣDuhyun Han
3rd Lighting AssistantㅣByunggoo Kang, Jaeyoung Han, Taehyun Nam, Jin Namgoong

Art DirectorㅣAreum Lee
1st Art AssistantㅣSoyeon Kim
2nd Art AssistantㅣYunyeong Jo

StylistㅣYeaji Choi
Stylist AssistantㅣEunjung Jang
Make-up ArtistㅣSera Lee
Hair ArtistㅣAnna Young
Hair Artist AssistantㅣSinyeong Park

EditorㅣHakhyun Lee (SOHO)
ColoristㅣHaewon Kwak (LUCID COLOUR)
DI CrewㅣSujeong Park, Daseul Kim, Dongwoo Jo, Hyewon Park, Seunghui Kim
DI ProducerㅣOnew Kim
DI ManagerㅣYujin Seo
VFXㅣKyungmi Sohn (SOHO), Hyunsu Kim(The Move Lab), Jooseok Yoon(GROOT), Youngjin Choi, Hojun Lee
M/V Credit Graphic DesignerㅣYujung Choi

Standard Friends

Executive Producer｜Zion.T
Album Director｜Zion.T
Music Producer｜Junu Park

A&R Producer｜Byul Han
A&R｜Minsoo Koo
Management Director｜Sejin, Junhyeok Ko
Management｜ Yosep Jeong , Sanghyun Moon
Visual Creative｜Studio TUH, Hongki Lee, Jaejin Lee
Media & Marketing｜Jaejin Lee, Hongki Lee, Byul Han
Artwork｜ Studio TUH
Photography | Hyungyeong Park
Distribution Support｜Sehoon Park
Publicity｜Gukro Yoon
Business Affairs｜ Koosan Jung, Danny Moon
Finance｜Koosan Jung, Soyenong Hwang, Raymond Kim

Digital Edited by Junu Park, HRBstage @ Mate, James Fouren @ Studio REF
Recorded by Namjun Park @ GLAB Studios, Nico de Torres
Mixed by HRBstage & Junu Park @ Mate
Mastered by Namwoo Kwon @ 821 Sound Mastering

Visual Identity Design for @ziont @standardfriends

Designed the visual identity for Zion.T’s album POSER,
a project built around five tracks that playfully reflect the artist’s message about living in an era of exaggerated personas.
Using the Arial typeface as our foundation, we developed a series of graphics that appear as if the letters themselves are striking a pose.
Created in collaboration with @standardfriends , the identity extends across the digital cover, music video, promotional imagery, and LP artwork.

Visual Identity Design for @ziont @standardfriends

Designed the visual identity for Zion.T’s album POSER,
a project built around five tracks that playfully reflect the artist’s message about living in an era of exaggerated personas.
Using the Arial typeface as our foundation, we developed a series of graphics that appear as if the letters themselves are striking a pose.
Created in collaboration with @standardfriends , the identity extends across the digital cover, music video, promotional imagery, and LP artwork.

Visual Identity Design for @ziont @standardfriends

Designed the visual identity for Zion.T’s album POSER,
a project built around five tracks that playfully reflect the artist’s message about living in an era of exaggerated personas.
Using the Arial typeface as our foundation, we developed a series of graphics that appear as if the letters themselves are striking a pose.
Created in collaboration with @standardfriends , the identity extends across the digital cover, music video, promotional imagery, and LP artwork.

Visual Identity Design for @ziont @standardfriends

Designed the visual identity for Zion.T’s album POSER,
a project built around five tracks that playfully reflect the artist’s message about living in an era of exaggerated personas.
Using the Arial typeface as our foundation, we developed a series of graphics that appear as if the letters themselves are striking a pose.
Created in collaboration with @standardfriends , the identity extends across the digital cover, music video, promotional imagery, and LP artwork.

Visual Identity Design for @ziont @standardfriends

Designed the visual identity for Zion.T’s album POSER,
a project built around five tracks that playfully reflect the artist’s message about living in an era of exaggerated personas.
Using the Arial typeface as our foundation, we developed a series of graphics that appear as if the letters themselves are striking a pose.
Created in collaboration with @standardfriends , the identity extends across the digital cover, music video, promotional imagery, and LP artwork.